online video masterclass' for for screen content business mba

1

Online video and distribution masterclass

Nick Bolton, Viocorp

1-4.30pm, Saturday 6th October 2012

AFTRS, Fox Studios, Sydney

AGENDA – SESSION ONE

How do we consume contentLocal and international facts and statsAbout me, Viocorp and FeverpitchContent v DistributionFormats and Online video platformsOn-demand v live

BREAK

AGENDA – SESSION TWO

CommercializationMonetizationBy industry sectorChallengesThe futureQuestions and Answers

RESOURCES

www.streamingmedia.comwww.reelseo.comwww.paidcontent.orgwww.mediawave.tvwww.onlinevideo.netwww.videonuze.comwww.newteevee.com

http://www.streamingmedia.com/

http://www.reelseo.com/

http://www.paidcontent.org/

http://www.mediawave.tv/

http://www.onlinevideo.net/

http://www.videonuze.com/

http://www.newteevee.com/

WHITE PAPERS

Telstra - Digital Media Bank Sept 2012Neilsen - Multi Screen Report Feb 2012BCG - Culture boom – March 2012Screen Australia – Beyond the Box, May 2012Akamai - State of the Internet , QuarterlyCisco Visual Networking Index

http://nickbolton.com.au/2012/09/12/telstra-digital-media-bank-report-how-video-better-engages-your-customers-and-workers/

http://nickbolton.com.au/2012/02/27/neilsen-report-multi-screen-report/

http://nickbolton.com.au/2012/03/29/culture-boom-how-digital-media-are-invigorating-australia/

http://nickbolton.com.au/2011/05/03/screen-australia-release-beyond-the-box-research-2/

http://www.akamai.com/stateoftheinternet/

http://nickbolton.com.au/2012/07/16/new-cisco-visual-network-index-is-relased/

CONSUMING CONTENT

Hours spent on Free to Air Hours spent on Subscription TVHours on Catch Up TVRetail – DVD purchased and rentedOnline –purchased and rentedTrips to the cinemaIllegal downloads (music, tv and films)Music CD retail Music iTunes etcMusic subscriptionOthers

THE ONLINE VIDEO SECTOR

INTERNATIONAL - COMSCORE

http://nickbolton.com.au/2012/02/13/viocorp-webcast-online-video-state-of-the-nation-with-comscore/

LOCAL – MARKETING MAGAZINE

http://nickbolton.com.au/2012/08/15/infographic-online-video-snapshot/

LOCAL – SCREEN AUSTRALIA

http://nickbolton.com.au/2012/06/14/online-viewing-boosting-long-formats-says-screen-australia/

LOCAL - SCREEN AUSTRALIA

http://nickbolton.com.au/2012/07/09/more-local-content-accessed-online-than-overseas-content/

LOCAL – SCREEN AUSTRALIA

http://nickbolton.com.au/2012/06/14/online-viewing-boosting-long-formats-says-screen-australia/

THE ONLINE VIDEO PLATFORM MARKET

ABOUT

ABOUT VIOCORP

Ten years oldSydney, Melbourne, Canberra, Singapore75 staff, 40 engineersProducts– Live streaming– Online video platform– Web and IPTV portals– Rich media advertising

www.viocorp.com

http://www.viocorp.com/

NICE SHORTS (DEFUNCT)

ABOUT ME

ABOUT FEVERPITCH

We help fund, produce, distribute and monetise content across feature, doco and short film, TV, corporate and branded content, apps, web series, theatre and morewww.feverpitchentertainment.com

http://www.feverpitchentertainment.com/

CONTENT V DISTRIBUTION

FORMATSONLINE VIDEO PLATFORMS

FLASH, QUICKTIME, WINDOWS, HTML 5 - AAAGH

http://venturebeat.com/2012/01/31/html5-versus-flash-infographic/

STREAMING, PROGRESSIVE, ADAPTIVE - AAAGH

http://www.onlinevideo.net/2011/05/streaming-vs-progressive-download-vs-adaptive-streaming/

ONLINE VIDEO PLATFORMS - DEMO

http://control.viostream.com/

ON-DEMAND

STREAMING REFERENCE – 12 CANOES

http://www.12canoes.com.au/

EMBED CODE - BLACKMORES

http://www.blackmores.com.au/

ENHANCED MEDIA PLAYER – TELSTRA SUPER

http://www.telstrasuper.com.au/Education/Super_Bites_Videos/Market_volatility

WEB TV PORTAL - DELOITTE

http://www.deloitte.com.au/

LIVE

YOUTUBE SYMPHONY

http://www.youtube.com/symphony

SPLENDOUR IN THE GRASS

http://thesoundalliance.net/case-studies/exclusive-splendour-in-the-grass-live-stream

FACEBOOK - NRMA

VIDEO AND SLIDES

VIDEO AND TWITTER

BREAK

http://www.youtube.com/watch?feature=player_embedded&v=-uzcNA3P7F4

PART TWO

http://www.youtube.com/watch?v=P86m7sWrmtM

AGENDA – SESSION TWO

CommercializationMonetizationBy industry sectorChallengesThe futureQuestions and Answers

COMMERCIALISATION

COMMERCIALIZATION

BrandingEngagementLongtailLead generationSpeed to market / geographical dispersionDirect response– Subscribe, sample, – demo, appt, forward, – feedback, – survey, social

Build content and audience before monetisation

FREE v FREEMIUM v PREMIUM

COMMERCIALIZATION

http://webcast.viostream.com/?viocast=2590&auth=4ab377dc-b29c-47b1-b104-393d0e3e3ca8

MONETISATION

MONETIZATION

AdvertisingSponsorshipPay per viewSubscriptionDownloadsSyndication / LicensingBranded contentSelf funded

ADVERTISING

SPONSORSHIP

http://www.theaustralian.com.au/business/wealth/ge-capital-gains

PAY PER VIEW

http://www.thegrowthfaculty.com.au/education-program/sir-martin-sorrell-live-webcast