online re targeting ads & increasing online sales

Using online advertisingto

Increase online sales by

Re-targeting previous visitors to your website with product specific messages

TCS Media February 2011

Step 1: User searches for ‘watches’ and is targeted by a

Google Adwords ad or sees a link for a watch seller in organic listings

Step 2: User lands on site homepage and proceeds to search

for a watch

Step 3: User progresses to search for Casio ‘G-Shock’

watches

Step 4: User leaves the site without making a purchase, however is

subsequently ‘re-targeted’ by ads from The Watch Shop which feature the exact products which were viewed during the site visit (note the ad

above features the Casio G-Shock)

Step 5: User is targeted for up to 30 days with similar ads as

they move through a network of websites

Step 6: The ads maintain awareness of the Watchshop brand & drive higher than average click through rates and

conversion rates due to their relevancy

Step 7: Conversion rates & cost per conversion for some advertisers match those achieved through Google

Adwords campaigns

Thanks for having a look

• We’re happy to discuss how online re-targeting might fit into your wider marketing mix at any time

• Contact– Ciaran Deering– Head of Online– TCS Media– cdeering@tcsmedia.co.uk– 0207 221 7292