online experience strategiest
Post on 14-Aug-2015
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Shaji Mathew
positive online experience innovator
I help businesses to create positive & profitable customer experiences
Data source: Accenture
strategic social media consultant, UX specialist , digital curator, social innovator, transmedia story teller, speaker and futurist ..
rejoice
I help clients create a robust brand community, better online interaction models, deliver better services and stage better experiences across multiple processes, channels and touch points
Consistently track and enhance the touch points between the consumer and the brand along the way
Stage optimized key touch points for effective brand immersion.
communication people
supportproducts
integrated communication internal branding
user centric compassionate listening
curated customer journey experienceGreat businesses are built on great experiences. I help to make those experiences happen
radiate
creating extra possibilities lasting brand recollection and loyaltymaximizing effectiveness
I audit your online customer journey and then look for ways to optimize and stage the experience across the most critical touchpoints.
When your customer is so delighted with the positive experiences on interacting with your business that they
continue to tell others about it, again and again.
customer journeyway in and way out
mapping and steering customer paths through positive experience touch pointsAt the dawn of the Experience Economy, in which consumers increasingly seek opportunities that engage them in an inherently personal and memorable way, positive experiences has become the primary concern in their purchasing decisions
sustain the authenticity of what is offered
Negat
ive e
xperiences
Positiv
e e
xperiences
Time
Traditional methods of marketing which includes interruption and repetition are not effective as before. The old marketing play book is broken!We follow your “buyers journey” , influence their buying decisions through optimal online experiences, capitalizing the potential of interactive, transmedia storytelling.
define | derive | drivenline
reducewell segmented | user centric | aggregated | optimized | sticky | viral | highly effective
optimal segmentationright fitting contentoptimal community
features
benefitsexperience
needs
wantsfears
fit
insightproposition
Technology
Navigation
Videos
Animation
Slides
Imagery
Info graphic
widgets
Audio
Music
Copy
Layout
Multiple Functional Possibilities
online first
Sticky content on matured models to hold vibrant online communities
Design thinking
Collectiveintelligence
Crowdsourcing
Co-creation
Extra muralresearch
Unlear
ning
relear
ning
Inter
nal
bran
ding
Tran
smed
ia
story
tellin
g
Though
t
leader
ship
Online
branding
Dyna
mic
colla
bora
tion
Acce
ssibilit
y
Resp
onsive
de
sign
ing
Mob
ile
E-com
merce
serendipity
Evan
gelize
Training
Relationship
Pres
enta
tionsBusiness intelligence
Public / partnership relationsGlobal business management
Knowledge Asset ManagementCustomer support service management
Research and developmentHuman capital ManagementTraining and mentoring Internal communicationLeadership management
Matured Online Model
experience
every time | every interaction | sustained impact
useful
findable
usable
valuable
desirable
credible
reusereformat | repurpose| rearrange|
context
deep listening | monitoring | analytic
touch pointsevery interaction is an opportunity
heuristics | standards | responsiveImproved value, repeat business and longevity of relationship.
How a customer responds, feels and thinks about your brand on different layers at each touchpoint.
I strategize, proactively audit, optimize or manage the customer's experience across various layers of online touchpoints so that it is seamless, integrated and supportive of the company’s brand promise
recycleinnovator
Solving the need for crossover innovation
Innovative — enabling businesses to do things they couldn't do before.
Impactful — enhancing business impact; beyond "technology for its own sake."
Intriguing — from inside out interest or curiosity
recognizereinventrecreaterevitalizerevolutionary
re cycle
Innovate to reduce cost
drive businesses to think about creating new growth engines that result in higher margins than its existing business,
looking at old problems in new ways, pushing ourselves to try new approaches, and reaching out and exchanging ideas with our peers in the
larger community.
Strategic consultingExpert audit
visionaryStrategistmedia plannerMentor technologistKeynote addressHeuristic reviewmedia AuditAnalyticsoptimizer
Experience staging artist visual/ digital artistmusician/ composer
video bloggersound engineerInternal branding expertReputation managementSocial Media policy maker
Online Community builderCultural curatorSocial innovatoruser experience designer Transmedia storyteller
design thinkerInstructional designerPresentation designerContent strategistContent curator
content strategiesContent curationContent researchContent planningcontent developmentContent deliveryContent aggregationContent optimization
CMS designerTechnology: LAMPHTML/CSS/JSw3c standards auditorMultimedia composer3d projection artistOnline activistinteractive book developersearch / SMO optimizersocial media specialist
Core DomainsHospitalityEducationBankingEntertainmentGovernmentInsuranceRetailTourismAdvertisingNon profit
engagementsTurnkey basisOne yearSix monthsThree monthsOne monthOne dayHalf dayIndependent consultingAggregator model
Public AssignmentsGuest lecturingConferencesPresentationsTrainingPublic CampaignsCommunity artPublic instructionsAccessibility auditEvent planningSocial activism
Core InterestsSpiritual quotientInformal learningResponsive designsUniversal designingExperience staging SerendipityHealing artsDigital Storytelling
I work with businesses who are passionate about creating great service experiences while also delivering value to the organizations that deliver them.
Complex issues are my sweet spot. I seek the crazy, the mind-bending, the impossible–challenges that push my, clients, forward.
Do you need to increase uptake? Engage users? Sell more?Work more efficiently?
14 years of experience into employing masterful attention to detail, and an intimate understanding of how to
exceed expectations.
Shaji MathewGet immediate crisis + real time response advice
Evaluate current campaigns/strategy
Review your current online initiatives with a neutral 3rd party expert view
Brainstorm creative ideas & problems
Justify and secure more budget or resources
pragmatic
An original approach that puts experience first.
A completer/finisher with a creative approach
Bringing to teams enthusiasm, and inventiveness
Development of long term, medium term and short term stretch goals with measurable online objectives
Collaborating with executives adapting to change
comprehensive analysis that solidifies improvement
Opportunities to to offer immersive experiences
Creating purposeful integrated content
Create positive buying experience that lasts
dynamic ingenious
creative
humane
versatile
+91 9845172481
@ twittux
shaji@websickle.com
Principal StrategistWebSicle ConsultingBangalore India
My passion is to inspire and enable businesses to help create great online experiences as possible.
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