npbc social media 4

Social Media Marketing and Campaigning for Nonprofits:

Your Place on MySpace, YouTube, Facebook, and More

Michael Hoffman, CEO,

See3 Communications

www.see3.net

Email Marketing

Women in Development North

The Mercifully Brief Real World Guide to…Raising Thousands (if not Tens of Thousands) of Dollars with Email

By Madeline Stanionis

What is Social Media Marketing

What does this mean for nonprofits?

Case study: Amnesty Int’l USA

Where do you start? How do you use these tools?

Women in Development North

Web 2.0 = Social Web• Social Networking

• Myspace/Facebook/LinkedIn/Orkut• Blogs

• http://blog.see3.net• RSS

• Feedburner• Social Bookmarking

• Del.icio.us/Stumble Upon• Social News

• Digg/Reddit/Newsvine• Wikis

• Wikipedia• Virtual Worlds

• Second Life •Video/Photo Sharing

• YouTube/Flickr/DoGooder.TV

Women in Development North

Dollars for Darfur

2 hs students + Save Darfur Coalition + MySpace/Facebook

=

Over $300,000 raised in 6 months

Women in Development North

MySpace Impact Channel

• Launched March 2007

• Organizations & Individuals rallying behind a cause

• Awards $10K monthly to the organization that creates the most impact

Women in Development North

Causes on Facebook by Project Agape• 2.5 million users• over $300,000 raised for nonprofits and politicians

Groups

• Nonprofits on Facebook• Related to your issues

Women in Development North

Where do you start? How do you use these tools?

• Map the Community

Women in Development North

Online Community Map

Women in Development North

Where do you start? How do you use these tools?

• Map the Community• Participate• Go deep - work the existing community• Focus on influencers• Be reactive• Tell your story

• Why people give• Call to action• Be portable to be viral

Women in Development North

And she told 2 friends and so on and so on…

• RSS• Banners• Widgets• Video

Be portable.

Women in Development North

Millions served daily.

Each day:

100,000,000 video views

75,000 new videos uploaded

• Create a branded account, channel, and groups, and upload videos regularly

• Use effective keywords in tags and descriptions

• Make and respond to comments

• Coordinate promotion to your list and via partners to reach threshold for Most Viewed

Women in Development North

Campaign components:• Videos• Email• Landing page• Blog marketing• Great execution

Campaign Results:• Biggest non-December fundraising month ever• Biggest list-building month ever• White House shifted rhetoric on Guantanomo

Women in Development North

TAKE AWAYS• Google Alerts• Comments SEO• Coordinated YouTube strategy• AOL banner PSA• See3 email list

Women in Development North

www.see3.net