npbc social media 4
DESCRIPTION
Web 2.0 for nonprofitsTRANSCRIPT
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Social Media Marketing and Campaigning for Nonprofits:
Your Place on MySpace, YouTube, Facebook, and More
Michael Hoffman, CEO,
See3 Communications
www.see3.net
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Email Marketing
Women in Development North
The Mercifully Brief Real World Guide to…Raising Thousands (if not Tens of Thousands) of Dollars with Email
By Madeline Stanionis
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What is Social Media Marketing
What does this mean for nonprofits?
Case study: Amnesty Int’l USA
Where do you start? How do you use these tools?
Women in Development North
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Web 2.0 = Social Web• Social Networking
• Myspace/Facebook/LinkedIn/Orkut• Blogs
• http://blog.see3.net• RSS
• Feedburner• Social Bookmarking
• Del.icio.us/Stumble Upon• Social News
• Digg/Reddit/Newsvine• Wikis
• Wikipedia• Virtual Worlds
• Second Life •Video/Photo Sharing
• YouTube/Flickr/DoGooder.TV
Women in Development North
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Dollars for Darfur
2 hs students + Save Darfur Coalition + MySpace/Facebook
=
Over $300,000 raised in 6 months
Women in Development North
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MySpace Impact Channel
• Launched March 2007
• Organizations & Individuals rallying behind a cause
• Awards $10K monthly to the organization that creates the most impact
Women in Development North
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Causes on Facebook by Project Agape• 2.5 million users• over $300,000 raised for nonprofits and politicians
Groups
• Nonprofits on Facebook• Related to your issues
Women in Development North
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Where do you start? How do you use these tools?
• Map the Community
Women in Development North
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Online Community Map
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Women in Development North
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Where do you start? How do you use these tools?
• Map the Community• Participate• Go deep - work the existing community• Focus on influencers• Be reactive• Tell your story
• Why people give• Call to action• Be portable to be viral
Women in Development North
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And she told 2 friends and so on and so on…
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• RSS• Banners• Widgets• Video
Be portable.
Women in Development North
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Millions served daily.
Each day:
100,000,000 video views
75,000 new videos uploaded
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• Create a branded account, channel, and groups, and upload videos regularly
• Use effective keywords in tags and descriptions
• Make and respond to comments
• Coordinate promotion to your list and via partners to reach threshold for Most Viewed
Women in Development North
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Campaign components:• Videos• Email• Landing page• Blog marketing• Great execution
Campaign Results:• Biggest non-December fundraising month ever• Biggest list-building month ever• White House shifted rhetoric on Guantanomo
Women in Development North
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TAKE AWAYS• Google Alerts• Comments SEO• Coordinated YouTube strategy• AOL banner PSA• See3 email list
Women in Development North
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www.see3.net