now, more than ever, schools need to think and act like a brand

Now, more than ever,SCHOOLS need to thinkand act like a BRAND.

Brands own aplace in both

HEARTS and MINDS.

Schools must too.

Brands know WHY THEY EXIST.

Schools must too.

Brands DIFFERENTIATEthemselves versus

competition.

Schools must too.

Brands INSTILL PRIDE.

Schools must too.

Brands createpassionate

EVANGELISTS.

Schools must as well.

What makesyour schoolDIFFERENT

from other schools?

WhatLANGUAGE does it own?

WhatGALVANIZES and INSPIRES

your faculty?

What PROMISE do you make

to your students and their families?

What keeps your alumni ENGAGED

long after graduation?

Every school needs to define its BRAND PURPOSE by answering the question…

“WHO ARE WE?”

NOT a mission statementor a vision statement.

A FEW WORDS, carefully crafted,

that provide a clarifying lens for everything the school

is and does.

A brand positioningthat is SIMPLE,

CREDIBLE, DIFFERENTIATING

and INSPIRING.

And provides aCLARIFYING LENS

for everyone on your staff and a FOUNDATION for

all communications,marketing and

advancement efforts.

We will present examples of SCHOOLSthat have achieved this successfully

and share IDEAS on how you can, too.

We look forward to seeing you and engagingin a stimulating and productive discussion.

Session: Monday, October 19th at 11:00 AM

If you can’t make the session and wouldlike to learn more, please don't hesitate to reach out.

Brett ShevackFounder, CEO

brett@brandinitiatives.com(917) 757 7866