nonprofit performance institute summit

MediaRules!

Whatyouaredoingisn’tworkinganymore!

PhonesChangeEverything

iPadsChangeEverything

PS3ChangesEverything

FacebookChangesEverything

HuluChangesEverything

NikeChangesEverything

RealLifeChangesEverything

[Strategery]

TechnologyandtheInternet,andtheirroleinourlives,haschangedhowwecommunicate,getandshareinformation,themediaweconsume,andthereasonsweengagewitheachother‐onlineandof9line.Theeffectsofthesechangesarebeingfeltbyallofus,everyday,allthetime.

Informationmovesfaster.Peoplearemorecloselyconnected.Weallhavedifferentoptionsandbetterchoices.Ourexpectationsarehigher.Theconnectionswemaketotheissuesandeventsthatshapeourworldarebeingtransformed‐rapidlyandconstantly.

Everythingmustchange.

Howorganizationsoperate,organize,andcommunicatemustbere­imagined.Thepassionandinterestofindividualsmustbere­focusedandre­directed.Thewaysthatwemeasuresuccessmustbere­assessed.Thewayswepromotebigideasandcreatebettersolutionsmustbere­envisioned.

Re­ThinkHowYouWork

UnderstandwhereyouOit

AlwaysBeCommunicating

Helptoconnect(all)thedots

Playnicelywithothers

Throwawayyourcasestudies

Celebratesmallsuccesses

[Responsibility]

‘Theinternetscaresme.’

‘Idon’thavethetime.’

‘Idon’tknowwhattodo.’

‘Itcoststoomuch.’

‘Iamoverwhelmed.’

‘Thepeopleinouraudiencearen’tusingsocialmedia.’

‘Itriedanditdidn’twork.’

‘MyboardchairsaidweneedtobeonTwitter.”

‘[X]isresponsibleforouronlinestuff.’

‘Iamtooold.’

‘Ijustneedtobuildablog’

‘It’stoolate.We’redoomed’

‘Idon’tcarewhattheaudiencethings­Iknowwhatwearedoingisright.’

Brandisaboutexperience

Marketingislikedating

TrustmeI’ma

marketer

Technologyisthefacilitator

Socialmediaispartofyourtoolset

Thereisno‘rightway’toblog

Everythingissocial Youmustbe‘Oindable’

Stuffisimportant

Listeningandhearingaredifferent

Thereisno‘rightway’toblog

Thereisno‘rightway’toblog

Peoplewatchandlistenforlonger(andremembermore)thanwhentheyread

Gamesareformorethanplaying

Mobilephonesarealwayson,alwaysactive

[3Things]

Timely,relevant,compellinginformation

Experiencespeoplewillremember(fondly)andtalkabout(often).

Stuffthatpeoplewilluse...andvalue.

[2More]

KnowYourAudience

DemographicPsychographicTechnographicBehavioral

OrderofOperations

GoalsStrategies

TacticsResources

[BigFinish]

TRY Somethingnewanddifferent

FAIL Openlyandactively

LEARNandadapt

ASKMEANYTHING

Writeme:brian@littlemmedia.com

Call/textme:617.417.9436

Followme:twitter.com/brianreich

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Readme:thinkingaboutmedia.com,MediaRules!

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