nonprofit performance institute summit
DESCRIPTION
Presentation delivered at the Nonprofit Performance Institute Nonprofit Summit (September 21, 2010).TRANSCRIPT
MediaRules!
Whatyouaredoingisn’tworkinganymore!
PhonesChangeEverything
iPadsChangeEverything
PS3ChangesEverything
FacebookChangesEverything
HuluChangesEverything
NikeChangesEverything
RealLifeChangesEverything
[Strategery]
TechnologyandtheInternet,andtheirroleinourlives,haschangedhowwecommunicate,getandshareinformation,themediaweconsume,andthereasonsweengagewitheachother‐onlineandof9line.Theeffectsofthesechangesarebeingfeltbyallofus,everyday,allthetime.
Informationmovesfaster.Peoplearemorecloselyconnected.Weallhavedifferentoptionsandbetterchoices.Ourexpectationsarehigher.Theconnectionswemaketotheissuesandeventsthatshapeourworldarebeingtransformed‐rapidlyandconstantly.
Everythingmustchange.
Howorganizationsoperate,organize,andcommunicatemustbereimagined.Thepassionandinterestofindividualsmustberefocusedandredirected.Thewaysthatwemeasuresuccessmustbereassessed.Thewayswepromotebigideasandcreatebettersolutionsmustbereenvisioned.
ReThinkHowYouWork
UnderstandwhereyouOit
AlwaysBeCommunicating
Helptoconnect(all)thedots
Playnicelywithothers
Throwawayyourcasestudies
Celebratesmallsuccesses
[Responsibility]
‘Theinternetscaresme.’
‘Idon’thavethetime.’
‘Idon’tknowwhattodo.’
‘Itcoststoomuch.’
‘Iamoverwhelmed.’
‘Thepeopleinouraudiencearen’tusingsocialmedia.’
‘Itriedanditdidn’twork.’
‘MyboardchairsaidweneedtobeonTwitter.”
‘[X]isresponsibleforouronlinestuff.’
‘Iamtooold.’
‘Ijustneedtobuildablog’
‘It’stoolate.We’redoomed’
‘Idon’tcarewhattheaudiencethingsIknowwhatwearedoingisright.’
Brandisaboutexperience
Marketingislikedating
TrustmeI’ma
marketer
Technologyisthefacilitator
Socialmediaispartofyourtoolset
Thereisno‘rightway’toblog
Everythingissocial Youmustbe‘Oindable’
Stuffisimportant
Listeningandhearingaredifferent
Thereisno‘rightway’toblog
Thereisno‘rightway’toblog
Peoplewatchandlistenforlonger(andremembermore)thanwhentheyread
Gamesareformorethanplaying
Mobilephonesarealwayson,alwaysactive
[3Things]
Timely,relevant,compellinginformation
Experiencespeoplewillremember(fondly)andtalkabout(often).
Stuffthatpeoplewilluse...andvalue.
[2More]
KnowYourAudience
DemographicPsychographicTechnographicBehavioral
OrderofOperations
GoalsStrategies
TacticsResources
[BigFinish]
TRY Somethingnewanddifferent
FAIL Openlyandactively
LEARNandadapt
ASKMEANYTHING
Writeme:[email protected]
Call/textme:617.417.9436
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