nokia's six principles for social media engagement
Post on 20-Aug-2015
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Nokia’s six principles for successful engagement
SOCIAL MEDIA INFLUENCE
@amayfield @brilliantnoisebrilliantnoise.com
Model first published Harvard Business Review
How and where does the customer want to be engaged?
Bond
Advocate
Enjoy
Buy
Evaluate
Mckinsey & Co’s Consumer Decision Journey Model
Consider
TRONSponsorship
image (cc) Disney
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