Nokia’s six principles for successful engagement
SOCIAL MEDIA INFLUENCE
@amayfield @brilliantnoisebrilliantnoise.com
Nokia doingsocial at scale
http://goo.gl/7uT1x
Model first published Harvard Business Review
How and where does the customer want to be engaged?
Bond
Advocate
Enjoy
Buy
Evaluate
Mckinsey & Co’s Consumer Decision Journey Model
Consider
Nokia’sSocial media principles
Consider the social opportunity in everything we do 1.
Engage in better conversations with more consumers
Deliver personal experiences (be authentic) & earn trust
Sharing is more important than control 4.
Define clear objectives from the outset 5.
Invest and commit to social presences 6.
Conclusion toward a social business
Further Reading and notes at:
@amayfieldbrilliantnoise.com
Ta-dah!