nm2216 presentation 1.0

Goh Yee Hong • Jerrick Chong • Jonathan Tan • Lee Meixian • Nur Syuhada

Goh Yee Hong • Jerrick Chong • Jonathan Tan • Lee Meixian • Nur Syuhada

Globe-trotter :A backpacker’s guide to

Singapore’s culture

By DW1-03

Globe-trotter :A backpacker’s guide to

Singapore’s culture

By DW1-03

Globe-Trotter : An Overview

Mobile phone application that works as a very personal backpacker’s guide

WHY?Little access to information about Singapore’s cultural sites as they travelGlobe-trotter is an informative guide that introduces and explains the significance and history of such placesBackpackers already carry mobile phones, so it assimilates into their way of travel

People: BackpackersIndependent travelers on budget seeking culture authenticityLikes meeting locals and visiting less-known local hauntsCarry backpacks, cameras, maps and mobile phones aroundBackpackers have unmet needs

Getting around SingaporeDeciding places to visitInsufficient access to information about the places they visit

Activities

1. PLANNING Schedules daily itinerary

2. EXPLORINGProvides directional informationInformative guide to cultural sites

Major places of interestLess-known localized places

Activities (Cont’d)

3. MAKING FRIENDSNetworking with other backpackers

4. REMEMBERING SINGAPOREPhotos and journal entries on profile page

ContextPHYSICALEasy to get around by public transportVery wired, with extensive connectivity

SOCIAL Singaporeans more reserved, less comfortable talking to strangers, and not very good in giving foreigners directionsConstrained by language - English/Mandarin

CULTUREMulti-ethnic, multi-culturalMany rich heritage sites to explore

Proposed Solution

Proposed Solution

Proposed Solution

Proposed Solution

Proposed Solution

Proposed Solution

Proposed Solution

StrengthsEasily available Mobility Information provided is specific Balance between static limited information (e.g. brochures) and interactive massive information (e.g. Internet)Casual but informative (not intense like books)

Specifically tailored to backpacker’s needsAvailable in different major languagesRetains backpacker’s liking for freedom in exploring (vs. guided packaged tours)

CriticismsWhat other needs do you think backpackers have that this application has not met?

Do you foresee any circumstances where our application may “over-help” backpackers, or beat the purpose of their traveling?

(E.g. perhaps they in fact enjoy just wandering around with no destination in mind)