nhpc new media plenary

Free help with experts!

New Media LabVisit Hyatt Room 219Meet one-on-one with experts

HIV & New MediaWhat we know. What it is. And can it help?Miguel GomezDirector, AIDS.govOffice of HIV/AIDS PolicyU.S. Department of Health and Human Services

Reviewed almost 1,000 of your website

homepages

AUGUST 2009

• Twitter • Text Messages• Social Media Lab – Room 219• Video• Blogging• Social Network Site • New Media Sessions

WHAT WE KNOW ABOUT

you, your clients, on the internet…

“Consumers want their health information when

they want it, how they want it and in whatever quantities

they want it.”

Adapted from Price Waterhouse quote

8 in 10 adults in the U.S. use the Internet.

18-29 year olds online: 92%Adults 65+ years: 42%Latinos: 56%African Americans: 67%

Fox S and Livingston G. “Latinos Online.” Pew Internet & American Life Project, 2007. Available at: http://pewhispanic.org/files/reports/73.pdf. Accessed 8/21/09

“Demographics of Internet Users.” Pew Internet & American Life Project, April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx.

Accessed 8/21/09.

48% of African American adults and 47% of Latino adults go online using a mobile device.

28% of Whites do. Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project,

2009. Available at: http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx. Accessed 8/21/09

What are people doing when they are online?90% Send or read an email

88% Use search to find information

86% Find map or direction

83% Look for health/medical information

81% Look for info about a hobby or interest

Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-

Activites-Daily.aspx. Accessed 8/24/09.

WHAT WE KNOW ABOUT

you, your clients, looking for online health information...

150 million U.S. adults have gone online to look for health information.(that’s 66% of all adults and 81% of those online)

“Adults Who Have Ever Gone Online for Health Information.” Harris Interactive Inc., 2008. Available at: http://www.harrisinteractive.com/harris_poll/index.asp?PID=937. Accessed 1/27/09.

10 million adults accessed health info through mobile

devices last year.

Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?. http://www.manhattanresearch.com/newsroom/Press_Releases/future-

of-mhealth.aspx. Updated 2009. Accessed July 25, 2009.

42% adults & 60% e-patients say they (or someone they know) have been helped by online medical/health info.

3% say they have been harmed.

Impact of Health Inquiries

Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at:

http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1. Accessed 8/21/09

You, your clients, being social/having a conversation…

60% of e-patients access user-generated content related to health.

53% of e-patients consult Wikipedia.

20% of e-patients post or share content.

Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at:

http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1. Accessed 8/21/09

Patients Sharing & Learning

Embrace &celebrate opportunities.

And it makes people happy.

Obligation to

ChallengesTo understand…

• how Americans access health information online

• what is new media • the role of new media

“Don’t give me 1 > thing 2 do!”

Amazing New Directions

What is new media?

Power was here...

Now it’s here.

NEW MEDIA IS…

a conversation,levels the playing field, it’s social, trusted, &user-generated.

The field is crowded…

RSS Podcasts Blogs

Twitter

Facebook MySpace

YouTube

Widgets

Let’s look at some examples…

Blogs

1.5 million new blog posts are created every day.

http://technoratimedia.com

Twitter

Yesterday, 18,977 tweets were sent every minute.

www.tweespeed.com

Video Sharing

Chicago AIDS Foundation

Every minute, 10 hours of video is uploaded to YouTube.

http://www.youtube.com/t/fact_sheet

Mobile

Text messages > voice calls.

88% of American’s own a cell phone

50% of mobile users send text messages (30% send daily).

Average text message read within 15 minutes.

Little to no “spam”!Distributive Networks

Social Network Sites

Did I mention…

New Media LabVisit Hyatt Room 219Meet one-on-one with experts

Will it help?

It’s about the message.

It’s about your clients.

It’s about the planning.

Will it help you manage?

It’s cost effective.

It’s about time to use these tools in your workplace!

RSS Podcasts Blogs

Twitter

Facebook MySpace

YouTube

Widgets

Repurpose, Repurpose, Repurpose!

Blog Podcast

Tweet YouTube Channel

Delivering Content to Other Sites

Thanks CDC!

From www.edelman.com

Help is available!

www.cdc.gov/socialmedia

Who are we?

H1N1 Webinar

September 1, 2009Register at AIDS.gov

Stay Connected!Miguel Gomez Miguel.Gomez@HHS.gov

AIDS.gov blog.AIDS.gov www.twitter.com/AIDSgov www.myspace.com/AIDSgov

CDC eHealth Data Briefswww.CDC.gov/healthmarketing/ehm/databriefs

HHS Center for New Media www.newmedia.HHS.gov