next generation writing center

Next Generation Writing Center

Elizabeth KleinfeldWriting Center DirectorMetro State

Purposes & audiences

Communicate internally with staff

Market to studentsEducate facultyConduct research Train tutors

In the old days . . .

Communicate internally – memos, emails

Market to students – flyers, bookmarks, emails

Educate faculty – flyers, memos, emails

Conduct research – paper surveys Train tutors – meetings

Paper Heavy

ExpensiveEnvironmentally irresponsible

Wasteful Effective????

Web 2.0 Options

Inexpensive or free Environmentally responsible

No waste Effective????

The Blog Pilot

One blog with four purposes: Communicate internally Market to students Educate faculty Train tutors

Problems: Too many purposes and audiences Too reliant on pull rather than push

New Ways

Communicate internally – wiki Market to students – facebook,

twitter Educate faculty – audio essay Conduct research – audio, video Train tutors – audio, video

**just started using delicious for all of the above

wiki

Web 2.0 promotional tools

Create and maintain a social network

Increase visibility virally Exploit passive endorsement

More push than pull

Facebook

GROUP PAGE

Group or page?

Groups Horizontal communication: builds

community within already existing population

Pages Vertical communication: promotes

exposure to many people through viral visibility ▪ Activity shows up in the newsfeed (passive

endorsement) ▪ Captured in google searches▪ Allows for more customization

Facebook potential

More potential

Still more

For help

Twitter

delicious

Recommendations

Use images, names, taglines, etc. consistently

Cross referenceCreate new content regularly

Be playful

Contact me

Elizabeth Kleinfeldekleinfe@mscd.edu

Slides will be uploaded to my blog: http://revisionspiral.blog-city.com