next generation writing center
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Next Generation Writing Center
Elizabeth KleinfeldWriting Center DirectorMetro State
Purposes & audiences
Communicate internally with staff
Market to studentsEducate facultyConduct research Train tutors
In the old days . . .
Communicate internally – memos, emails
Market to students – flyers, bookmarks, emails
Educate faculty – flyers, memos, emails
Conduct research – paper surveys Train tutors – meetings
Paper Heavy
ExpensiveEnvironmentally irresponsible
Wasteful Effective????
Web 2.0 Options
Inexpensive or free Environmentally responsible
No waste Effective????
The Blog Pilot
One blog with four purposes: Communicate internally Market to students Educate faculty Train tutors
Problems: Too many purposes and audiences Too reliant on pull rather than push
New Ways
Communicate internally – wiki Market to students – facebook,
twitter Educate faculty – audio essay Conduct research – audio, video Train tutors – audio, video
**just started using delicious for all of the above
Web 2.0 promotional tools
Create and maintain a social network
Increase visibility virally Exploit passive endorsement
More push than pull
GROUP PAGE
Group or page?
Groups Horizontal communication: builds
community within already existing population
Pages Vertical communication: promotes
exposure to many people through viral visibility ▪ Activity shows up in the newsfeed (passive
endorsement) ▪ Captured in google searches▪ Allows for more customization
Facebook potential
More potential
For help
Recommendations
Use images, names, taglines, etc. consistently
Cross referenceCreate new content regularly
Be playful
Contact me
Elizabeth [email protected]
Slides will be uploaded to my blog: http://revisionspiral.blog-city.com