newsletters - shrmf - 03/03/10

Newsletters in 2010

YES or NO?

Obstacles

I have better/more important things to do

ROI?

Wheel reinvention

Boring

I’m not a writer

I’m not a graphic artist

Benefits

Build relationships establish trust

Squeaky wheelEstablished organizationStay connected with current fansShare your passion

Simon Payne

www.anewsletterforeverybusiness.com

Making it Easier

No pressure!Collect ideas as you go alongIt’s not a novelQ & ABullet pointsNumbered listsCollect linksReady-made templates

Who’s Your Audience?

Newsletter Formats

Hard copy

Email attachment

Link to website

HTML

Hard Copy

ProsVisible reminder

More likely read

ConsCost

Longer time before delivery

Address issues

Email attachment

ProsSimple to deliver

ConsSize

Format

Simple to delete

Website link

ProsSimple and fast

Somewhat trackable

ConsAppeal (Organization for Bat Conservation)

Easy to delete

HTML

ProsAttractive contentBetter response ratesBetter layout optionsTracking abilities

ConsSpam filtersFont issuesDownloading – size, connection-type