newsletters - shrmf - 03/03/10
DESCRIPTION
Presentation given to SHRMF members on March 3rd, 2010 outlining the obstacles, benefits and tips for successful newsletters.TRANSCRIPT
Newsletters in 2010
YES or NO?
Obstacles
I have better/more important things to do
ROI?
Wheel reinvention
Boring
I’m not a writer
I’m not a graphic artist
Benefits
Build relationships establish trust
Squeaky wheelEstablished organizationStay connected with current fansShare your passion
Simon Payne
www.anewsletterforeverybusiness.com
Making it Easier
No pressure!Collect ideas as you go alongIt’s not a novelQ & ABullet pointsNumbered listsCollect linksReady-made templates
Who’s Your Audience?
Newsletter Formats
Hard copy
Email attachment
Link to website
HTML
Hard Copy
ProsVisible reminder
More likely read
ConsCost
Longer time before delivery
Address issues
Email attachment
ProsSimple to deliver
ConsSize
Format
Simple to delete
Website link
ProsSimple and fast
Somewhat trackable
ConsAppeal (Organization for Bat Conservation)
Easy to delete
HTML
ProsAttractive contentBetter response ratesBetter layout optionsTracking abilities
ConsSpam filtersFont issuesDownloading – size, connection-type