newsfeed optimization

Newsfeed Optimizatio

nA crash course on how to be

heard on Facebook.

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What?Newsfeed Optimization (NFO) is the practice of maximizing the amount of views for your status updates.

Newsfeed Optimization

Status Update

of your friends, on average, will never see your status update.

Facebook uses an algorithm to filter your newsfeeds called

EdgeRank.

Using social cues, Facebook decides what your friends may find interesting.

‘Likes’ & comments tell Facebook to move your status update to the top of other friends’ newsfeeds.

Video links have a higher EdgeRank than static updates. They start closer to the top of a newsfeed.

Photo posts tend to have the highest

EdgeRank.

You have about 1 hour from the time you post to get your status to the top of the newsfeed.

Strategically time your status updates to get the maximum EdgeRank possible.

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