newport international boat show sponsorship booklet fortune
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S P O N S O R S H I P O P P O R T U N I T I E S
The Newport International Boat Show (NIBS), one of the largest in-water
boat shows in the country, attracts high net worth individuals, their families
and friends. This prestigious event encompasses thirteen acres of Newport’s
famed waterfront with sailboats and power cruisers up to 85 ft., plus an
extensive array of products and services that enhance the yachting lifestyle.
With over twenty-five countries represented, it is truly an international event!
For over 40 years, NIBS has been the place where industry leaders and
sponsors interact with existing and potential customers. With an eighty
percent return rate, the show has provided measurable results for those
who participate. In addition to attracting the right crowd — our public
relations strategy has garnered us national and international coverage,
while our marketing programs boast over 68 million media impressions.
T H E N E W P O RT I N T E R N AT I O N A L B OAT S H OW
I N V I T E S YO U TO C O N N E C T W I T H YO U R AU D I E N C E
D E M O G R A P H I C SOver 42,000 individuals from the affluent Northeast Corridor (Boston to New York) and beyond visit the Boat Show each year.
95% are college graduates50% are post-graduates 90% own their home AGE: GENDER: 49% 36-55 60% Male 51% 56-75 40% Female
AVERAGE HOUSEHOLD INCOME ~$165,000AVERAGE NET WORTH ~$1.5 million
GEOGRAPHIC REACH:Rhode IslandMassachusettsConnecticutNew YorkNew HampshireNew JerseyMaineFloridaVermontPennsylvania
34.5%24.1%15.5%8.9%3.0%2.4%2.0%1.6%1.3%1.0%
D E S T I N A T I O N N E W P O R T
With its spectacular coastline, historic architecture and
thriving downtown waterfront, Newport is famously
referred to as “America’s First Resort” and the “Yachting
Capital of the World.” While in Newport, visitors can
tour Bellevue Avenue Mansions, sail on the America’s
Cup 12 Metre Yachts, shop in elegant boutiques and
enjoy world-class dining and nightly entertainment.
Newport offers easy access to Nantucket Sound and is one
of the primary destinations for cruising, racing and sailing
during the summer months. Situated directly between New
York City and Boston, Newport draws visitors from one of
the wealthiest population corridors in the country — and
many of them attend the Newport International Boat Show.
2008
Ran
k (b
y #
of H
NW
I’s)
US Metro Area HNWI Population (k)
1 New York* 561.8
2 Los Angeles 208.2
3 Chicago 172.2
4 Washington D.C.* 127.7
5 San Francisco 120.8
6 Boston* 89.4
7 Philadelphia* 86.7
8 Detroit 79.5
9 San Jose 69.5
10 Houston 68.4
HNWI = high net worth individual with investable assets in excess of US $1 million.
YACHTS
AIRCRAFT
AUTOS
ART
FASHION
JEWELRY
WATCHES
WINE
TRAVEL
TECHNOLOGY
PHARMACEUTICAL
ELECTRONICS
Y O U R C U S T O M I Z E D E X P E R I E N C E
Participating in the Newport International Boat Show as a sponsor is seamless from start
to finish. While sponsor benefits vary depending on the level of financial commitment, we
will work to craft a truly unique experience that is best suited for your current and future
customers.
Unique Offerings
~ Private Dinner featuring a Relais & Châteaux Chef
~ Cocktail Reception aboard a magnificent yacht
~ Wine Tasting with Winemaker
~ Food & Wine Pairings
~ Fashion Show along the docks
~ Product Showcase/Placement
~ Test Drive along Ocean Drive
~ VIP Business Lounge
Concierge & Hospitality Services
~ Assistance with entertainment
and educational programming
~ Access to Newport’s most elite
venues and restaurants
~ Assistance with premier accommodations
~ Full service logistics management
Sponsorship Programs feature a multi-tiered approach with levels starting at $25,000 and up.
O U R P A R E N T C O M P A N YNewport Harbor Corporation (NHC) is a leader in hospitality services and event production. This union of great show management combined with a high level of hospitality and service will ultimately enrich the experience for you and your guests.
NHC owns and operates:
Newport Yachting Center & Marina
Castle Hill Inn – internationally recognized Relais & Châteaux property
Newport Restaurant Group – featuring 8 award-winning restaurants
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S P O N S O R S H I P O P P O R T U N I T I E S
OFFICIAL CATEGORY SPONSOR - $25,500Exclusivity in Category Official Sponsor of the Newport International Boat ShowProprietary Area 10x20’ Promotional space in a high-traffic location to create a brand experience for guests Marketing Logo on Show Directory—50,000 printed Logo included on Rack Cards—20,000 distributed locally & regionally Logo included on select Media Buy—over $400,000 in media value 4 Banners displayed in high-traffic areas within the Show 4 Banners displayed along America’s Cup Avenue Website link/logoHospitality 40 Complimentary Entrance Tickets to show Exhibitor Party—12 VIP Tickets Private Reception on a yacht Host a 4-hour reception for up to 30 guests* inclusive of beer, wine and 4 appetizers.
*Additional guests $40pp.
SUPPORT SPONSOR - $12,500Proprietary Area 10x20’ Promotional space in a high-traffic location to create a brand experience for guests Marketing 2 Banners displayed in high-traffic areas within the Show 2 Banners displayed along America’s Cup Avenue Website link/logoHospitality 20 Complimentary Entrance Tickets to show Exhibitor Party—6 VIP tickets
S P O N S O R S H I P O P P O R T U N I T I E S
VIP DAY SPONSOR - $15,500Exclusivity in Category Official VIP Day Sponsor—“VIP Day Presented by…”Proprietary Area 10x20’ Promotional space in a high-traffic location to create a brand experience for guestsMarketing 2 Banners displayed in high-traffic areas within the Show 2 Banners displayed along America’s Cup Avenue Logo & message on VIP Day Wristband—distributed to attendees at gates upon entering the Show Logo & message on VIP Day advertising VIP Day-specific PA Announcements throughout the day Logo included on VIP Day signage—produced by Show Email Blast to Boat Show mailing list promoting VIP Day partnership—opportunity to invite attendees to stop by sponsor booth for a special gift, etc. Website logo/linkHospitality 25 Complimentary Entrance Tickets
LOUNGE SPONSOR - $10,5001 of 6 Lounge SponsorsProprietary Area 10x20’ Promotional space located within Lounge to create brand experience for guests Centerpiece of the event—Lounge will become event hot spot Opportunity to provide special gift Product showcase in LoungeMarketing Signage prominently displayed in Lounge— provided by Sponsor Sponsor logo included on backdrop of Lounge—produced by Show
Photo Credits: Onne van der Wal, Billy Black, Warren Jagger
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