newh ecoprofits

• The world’s first eco-labelled hotel chain in 2004 with all 66 Swedish Scandics

• Today well over 100 Scandics in four countries are Swan labelled

• A growing B2B tool for

procurement people

Hedenmark Ecoprofitswww.ecoprofits.se

Supports good actions for goodguys

Ecolabelling – sustainability -profitability

Great green burgers- Specify carbon emissions for all products- Products that are better for the environment are highlighted on a separate menu board

Max Fish 0.2 kg CO2e Frisco cheese ’n’ bacon 1.8 kg CO2e

Why we offset our carbon

emissions- The greenhouse effect is alarming- Beef production has a major impact – something has to be done- We offset our emissions 100%

An environmental initiative from Max- We offset our carbon emissions 100%- Tree planting in Africa- 900 football pitches

Wind-powered burgers-All of our restaurants use power generated by wind energy

-This reduces our total carbon emissions by 640 tonnes

Ecolabelling...

Aims toward a sustainable society

Stimulates consumers

and producers

A trademark licensed to products or a services

Voluntary systemthat uses the market forces

Hedenmark Ecoprofits

Open discussion

Copyright © 2004 The Natural Step

”It’s easier to act according to the four system

conditions than react on 10.000 effects”

The Nordic Swan Ecolabel

98% recognition

76% spontaneous recognition

58% positive attitude

9 out of 10 consumer choosesecolabelled products

7 out of 10 consumerswilling to pay a premium

Swedish statistics

Control and certification

Ecolabelling criterias

Ecolabelling criterias

Ecolabelling criterias

Ecolabelling criterias

Ecological Sustainability

Scandic’s Environmental Policy

No company can avoid taking responsibility for the environment and focusing on environmental issues.

Scandic shall, therefore lead the way and work continuously to promote both a reduction in our environmental impact and a better environment.

Scandic shall contribute to a sustainable society.

1994

From 1 hotel with 25 rooms in 1963

to 143 hotels in operation and under

development in 10 countries and well

over 23,000 rooms today.

Today we are the leading hotel chain in the Nordic market

New owners and focus on growth...

So far, a new Scandic every

second week...

...and training of all team members

Waste Management

• 400 000 000 less, individually packed items used

• From 1,5 to 0,5 kg unsorted waste/guest night

• Upstream and downstream approach

• Valuable resources

Scandic’s Organic BREAKFAST Sweden

Organic/Fairtrade coffee Earl grey teaSour milkApple sauceCinnamonOrange marmeladeCrispy breadOatesMüsli Organic cheese

Total

9 million cups

125 m34 tons

20 trucks 4 tons6 tons32 tons20 tons

1 000 000 kg’syearly

Fossil carbon dioxide emissions at Scandic Nordic 1996-2007

4,3

3,142,82

0

0,5

1

1,5

2

2,5

3

3,5

4

4,5

5

1996 (66 hotels) 2006 (118 hotels) 2007 (117 hotels)

kg CO2/guestnight Down by 34.4%

Down by 10.3%

Only hotels with full 12 months of data reported are included in each year.

Scandic’s fossil CO2 commitment...

-50% by 2011

-100% by 2025

Note: All figures and commitments based on current portfolio as per 2007-07, like for like

Positive Environmental Effects!

• 160 metric tons less fossil CO2 emissions from transportation

and production per year

• 3,2 million bottles less per year

• Strong educational effect

• Promotion of efficient water management