new 10 tip to creating biz of your dreams
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10 Tips for Creating the
Business of Your Dreams
Presented by:
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About Me
Tag Line:Vision for Excellence and Integrity
Rhonda Robbins, founder and president ofRhonda Robbins Business Consulting
Worked in business & marketing 15+ years
Software Companies, Legal Offices, Transportation
Companies, Health & Beauty Manufacturers, et el Dial Company, Finova, IBM, Texas Instruments,
Discount Cab Corporate Offices, International Male,Namescape Software Developer, et el
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My Experience
15 years progressive with Fortune 500 companiesin a wide variety industries
Businesses of all sizes
Marketing Public Relations
Operations
Creative and Graphic Arts
Social Media Use and Optimization (SMO) SEO, Internet Marketing (SEM)
Web Development (mobile & standard)
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Clients Win
Craft custom matchedsolutions for clients
high performance
techniquesto jump startany business
Using accelerated learning techniques and
state-of-art coaching strategiesNLP, hypnosis, EFT, Personality Training,
Accountability Business Coaching,
one-on-one mentoring
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My Services
We specialize in achieving results
Everything from helping the mom and pop brickand mortar store compete with their neighbors
to providing scalable outsourced business
solutions for IT and Web/Internet Technologies.
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Services
Outsourced IT Solutions
Outsourced Web and Social Media Solutions
Public Relations
Business Operations and Administration
Marketing, Branding and Sales
Business and Marketing Plan Development
Web and Social Media Expertise
Copy writing and editorial Skills
Customer Nurturing
Project Management Operational Efficiency Analysis
Personnel Placement Strategies
Training Solutions
Email Marketing
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How You Show Up In Any Business
Yours or someone elses business
A startling and unknown fact....
Who you are as a person is how
you show up in business.
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Relationship to Time
Whatever your personal
relationship to time is,that is what your business
relationship to timeis going to be.
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Relationship to Obstacles
Whatever your personal
relationship to obstacles is,that is what your business
relationship to obstaclesis going to be.
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Relationship to Success
Whatever your personal
relationship to success is,that is what your business
relationship to successis going to be.
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Relationship to Money
Whatever your personal
relationship to money is,that is what your business
relationship to moneyis going to be.
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Business is Alive
Your business is a breathing,
Living entity...It is an expression of
YOU!
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Take an Inventory
Take a personal inventory ofstrengths and weaknesses
Whats going to work easilyfor you
Areas where you need help What resources do you need?
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Get Real With Yourself
Strengths
Weaknesses
Personality
Belief System
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Understanding Yourself & OthersThrough Personality Studies
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Be Realistic with
time, energy, focus,
money, YOURSELF
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Creating What You Dont Have
or Dont Know is Nearly ImpossibleIt is nearly impossible to create whatyou dont have, havent ever had or
dont know. This is why the personalinventory is so important.
What are your skills and areas of
expertise? Where will you need help?Where will you likely fail because youdo not have that skill or talent?
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Tip #1: Hit the Road Running
Honesty Integrity Thankfulness
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Tip #1: Hit the Road Running
with Your F-Pac Not Your 6-Pack
Focus - Plan Action Consistency
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Make a plan.
Stay focused on the plan.
Adjust the plan regularlyas needed.
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Be consistent when executing your plan.
Your plan is NOT based on
how you feel today!
Plan success is based upon consistency!
Move into Action...
Do the planned items.
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Always operate in a
transparent, authenticway that demonstrates
honesty and integrity.
Err on the side of loveand forgiveness.
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The 4 Agreements: Don Miguel Ruiz
Be impeccable
with your word
Always do
your best
Dont take
anything
personally[esp. in business]
Dont make
assumptions
Powerful principles to live by
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Always be thankful for
where you find yourself.
Forgive others so youhave a clean space for
success generation.
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Tip #2: Be Passionate
Do what you are
passionate about
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... and hopefully
GOOD at ...!!!!
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If your why isnt big
enough to make youcry, it is not big
enough
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Tip #3: Do Your Homework
Identify the Demand
Identify the Consumer Identify the Competition
Can you make money? Is this what you want?
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Youve Got What It Takes to Succeed
Let the metrics, research
and homework begin.Now we write and
analyze!
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Tip #4: Business Strategy
Business Plan/ Business Goals
Define Ideal Client
Where to find your ideal client and how toget their business
Operating Plan
$$$$$$, Resources, PlanWho, what, when, where, how
Resources: Personality Profiling
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Who is in Charge?
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Tip #4: Business
Strategy
Marketing Plan
how, when, where, who
Social Media Plan
Which ones? How often?
Exit or Succession Plan
to sell or gracefully exit
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Tip #5: Differentiation
DifferentiationYou vs. Competitors
Why are you starting this business?
Why are your products or services any
different than your competitor?
What is your compelling why? Is your why big enough to make you cry?
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Tip #6: Be Good to Yourself
Like yourself
Love yourself
Eat properly
Sleep properly
Exercise properly
Dont be too hard on yourself
Have confidence in yourself
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Tip #7: Keep Your Customers &
Employees Happy
Take a personal interest in both
employees and customer Without the support of either one,
you have no business
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Tip #7: Keep Your Customers &
Employees Happy Listen without being right or
being in charge ... Everyone has
something useful to say
Take care of poor service or
products immediately
Be gracious, be loving
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Tip #8: Marketing
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Marketing Has Changed!
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Tip #8: Marketing
Spend the majority of
your time marketing where
the majority of your ideal
clients spend their time
hanging out
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What Influences Consumers Most
Source: TVB/The Futures Company; Purchase Funnel 2012
Interest Consideration Want To Purchase Visit Store/Website Make PurchaseAwareness
Television Newspaper Radio Outdoor Email Magazines
Internet Display Internet Search Blog Mobile Internet+ Other
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Walmart Knows the Formula
Source: TVB/The Futures Company; Purchase Funnel 2012; Walmart allocation based on Kantar Media, Jan-Dec12
.
Walmart % Media Mix
Television Newspaper Radio Outdoor Email Magazines
Internet Display Internet Search Blog Mobile Internet+ Other
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Tip #8: Marketing
However much marketing $ and time
you put into your business plan
multiply that by about ten times Re-evaluate your marketing success
monthly and make necessary
changes to your marketing strategy
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More marketing ...
More marketing ...
More marketing ...More marketing ...
More marketing ...More marketing ...
M O R E
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Smart marketing ...
Smart marketing ...
Smart marketing ...Smart marketing ...
Smart marketing ...Smart marketing ...
S M A R T
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Tip #8: Marketing...
Using a Website & Mobile Site
Websites are a must.
With the fast growing increasein smart devices (phones,
tablets, etc.) you MUST have amobile site!
Wh Y N d M bil V i f
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Why You Need a Mobile Version of
Your Website
No pinching, No zooming, No frustration,
No Scrolling, Easy to Read, Easy to navigate, Easy to find
Is your website a tiny
replica or a useable
Interface?
How many customers
are you missing because
your website is not
mobile ready?
How much revenue are
you losing because your
website is not mobile
ready?
How many consumers click on to the next website?
Wh Y N d M bil V i f
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Why You Need a Mobile Version of
Your Website
Nearly 116 million Americans will use a smartphone at
least monthly by the end of 2012 (Source: eMarketer, 2012)
By 2013, smart phone users will represent 50+% of all
mobile phone users (Source: eMarketer, 2012)
By 2016, nearly three in five consumers will have a
smartphone (Source: eMarketer, 2012)
By 2014, mobile internet is predicted to take over
desktop internet usage (Source: Microsoft Tag, 2012) Mobile search will generate 27.8 billion more queries
than desktop search by 2016 (Source: BIA/Kelsey report, 2012)
Wh Y N d M bil V i f
http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspxhttp://www.mobilemarketer.com/cms/news/research/12628.htmlhttp://www.mobilemarketer.com/cms/news/research/12628.htmlhttp://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspxhttp://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4 -
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Why You Need a Mobile Version of
Your Website
47% of smartphone owners rely on smartphonesto find out more about products(Source: Leo J. Shapiro and Associates, 2012)
36% use their phones to read product reviews on
retail websites (Source: Leo J. Shapiro and Associates, 2012)
64% of smartphone owners are now using theirmobile devices to shop online(Source: eDigitalResearch and Portaltech Reply, 2012)
57 % of consumers will not recommend abusiness with a poorly designed mobile site.(Source: Compuware, 2012)
Wh Y N d M bil V i f
http://www.emarketer.com/Article.aspx?R=1008971&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1008971&ecid=a6506033675d47f881651943c21c5ed4http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.mobilemarketer.com/cms/news/content/13063.htmlhttp://www.mobilemarketer.com/cms/news/content/13063.htmlhttp://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.emarketer.com/Article.aspx?R=1008971&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1008971&ecid=a6506033675d47f881651943c21c5ed4 -
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Why You Need a Mobile Version of
Your Website
Similarly, 40 % of consumers will go to acompetitors site after a bad mobile experience(Source: Compuware, 2012)
Worldwide mobile payment transactions will surpass
$171.5 billion in 2012, up 62% from $106 million lastyear(Source: Gartner, 2012)
Of the 53% of consumers who have stopped anin-store purchase as a result of using their mobile
phone, 38% have done so because they found abetter price in another store, 30 % because theyfound a better price online(Source: Interactive Advertising Bureau, 2012)
http://www.mobilemarketer.com/cms/news/content/13063.htmlhttp://www.mediapost.com/publications/article/175693/global-mobile-payments-to-hit-171-billion-this-ye.html?edition=47405http://www.mobilecommercedaily.com/2012/05/17/53pc-of-mobile-users-stop-an-in-store-purchase-because-of-their-phonehttp://www.mobilecommercedaily.com/2012/05/17/53pc-of-mobile-users-stop-an-in-store-purchase-because-of-their-phonehttp://www.mediapost.com/publications/article/175693/global-mobile-payments-to-hit-171-billion-this-ye.html?edition=47405http://www.mobilemarketer.com/cms/news/content/13063.html -
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Tip #8: Marketing...
Using a Website & Mobile Site
Websites two varieties:
Brochure site
Lead generation site
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IMPORTANT! Track Your Leads
Where did theyhear about you?
Word of Mouth Paper Ad
Internet
Google Organic
Adwords
ETC., ETC.
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No Tracking
No idea where to
spend money
No idea where leads
and clients are comingfrom
No ideas where to go
get the leads andclients from
Tracking allows you to spend money where you have a pull through ... an ROI
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Ti #9 M k ti ith th
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Tip #9: Marketing with the
Internet & Social Media
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Internet/Social Media Plan
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Tip #10: Be Invested in Your Business
Fall in love with your business
again and again and again
Reinvest $ and effort
continuously
Re-enroll others into your
business
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Will it
move
all of us
forward?
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In Summary: Your Success in Business
Be Loving
Be Grateful
Be Forgiving
Be Focused
Be Yourself
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Next Speaking Engagement
The Business ForumAt the Glendale Public Library
July 3, 2013 @ 5:30 PM
Overcome Overwhelm NowLearn 4 reasons we procrastinate
5 top strategies for overcomingoverwhelm
Feel calm, confident and capable
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Business Jump Starter Pack
Starter Pack includes: Developing a Business Plan
Creating Ideal Client Profile
Developing a Marketing Plan Creating a Social Media Strategy
Website Planner
Where to Find Ideal Clients & How to Get TheirBusiness
Plus many other Business eBooks
Complete the form and turn it in to me for a download link.
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Allow meto answer
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