neflin social media and demographics 2012

SOCIAL MEDIA AND DEMOGRAPHICS: HITTING THE RIGHT MEDIA FOR YOUR AUDIENCEPresenter: Diana Silveira, Novare Library Services

QUICK QUIZ!What Social Media do you use most?

AGENDA

Breakdown of Social Media Demographics Recommendation of use of each General Social Media Success Tips

AN OVERVIEW

Dubbed Gen C by Nielsen for being the most connected group)

Microblogging:Your message in 150 characters

18-49 year old demographic Connecting known and new users

TWITTER DEMOGRAPHICS

15% = household incomes of over $75,000. 18% = ages of 18 to 29 years old 14% =30 to 49 years old. 15% = college degree or higher. 13% of all online adults report that they have used Twitter

But….  The migration has been slow, but steady. A Pew survey last July found that 16 percent of young people, ages 12 to 17, said they used Twitter. Two years earlier, that percentage was just 8 percent.

http://pewresearch.org/topics/demography/ & http://www.huffingtonpost.com/2012/01/30/teens-on-twitter_n_1241109.html

FACEBOOK

Most popular social media site 800 MILLION users All ages Your current active users

GOOGLE+

18- 34 years old Student (20%) Male (70%) Higher income than Facebook 40 million users – only 17% active

LINKEDIN

25-54 59% Male Industries:

High Tech, Finance, Medical

Job FunctionsSales, Administrative, Academics, Operations

http://slidesha.re/wb0why

> 1.36 million visitors daily

68.2% of users are women

55% of these are aged between 25 to 44.

50% have children Post on SATURDAY!

MEETUP

55% woman 35-44 College-Educated or higher

Female 18-24 highest users Followed by 25-54

Skews younger

QR CODES

Who Doesn’t Use: >1 in 5 students 21% of college students

Who does Use:• Male (61%)• 18-34 (54%)• Income over 100,000 (36%)

http://www.marketingvox.com/another-sign-qr-codes-dont-appeal-to-the-young-050150/

IN A NUTSHELL…

Facebook: All – existing library users. Twitter: New/Existing Users GenX, GenY and

GenZ Google+: College Students MeetUp: GenX and Y professionals LinkedIn: Professionals, Older Pinterest: Woman, GenX Tumblr: Young under 30 GoodReads: Your booklovers SMS: GenY and younger

CUSTOMIZING YOUR MESSAGE Library booksale for new public computers starts

tomorrow. Pass it on! #library #freecomputers #tarponsprings #gaming

Booksale for new computers starts tomorrow. Computers are for you! And are available free anytime we are open.

Booksale for new computers starts tomorrow- these computers will help us provide computer classes, resume assistance and more.

Booksale for new computers starts tomorrow- these computers will have extra CPU and be awesome for gaming programs this Summer.

FINDING OUT ABOUT YOUR USERS

http://www.plusdemographics.com/ (G+) Facebook Insights > Users

SUCCESS IN SOCIAL MEDIA

Have a purpose Use multiple networks Customize your message to the network Team not a lone soldier approach Humanize your message Respond to positive & negative publicly

GOLDEN RULE

Create a Social Media Plan & Schedule

WHAT SOCIAL MEDIA IS MOST EFFECTIVE AT YOUR LIBRARY?

QUESTIONS?

diana@novarelibrary.com

slideshare.net/dee987

delicious.com/dee987/demographics

Diana Silveira

www.learnsurge.com

www.novarelibrary.com