neebo style guide - wayfinding & fixture level signage
Post on 07-Oct-2015
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IN-STORE WAYFINDING & FIXTURE LEVEL SIGNAGE
STYLE GUIDE
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STRATEGYOur focus has shifted to a more customized experience in-store. The school/athletic brand is hero now
over the Neebo brand. The problem we have been running into is that with a floor full of merchandise,
having signage that is 100% in school color, it recedes into the sea of that color already on the floor.
In order to eleviate this problem, a leveled system has been built. These break out into two levels:
ABOVE EYE LEVEL: These signs will be heavy on the school color/pride to extend the reach of
the school brand.
BELOW EYE LEVEL: These signs will be clean and minimal for ease of use and will have minimal
branding to them to still bring in the customization.
ABOVE EYE LEVEL
BELOW EYE LEVEL
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EXECUTIONABOVE EYE LEVEL
WAYFINDING3 Options (Dependent on school logo/logo usage)
SIZE: 36 x 24SPECS: .5 Drill holes @ 6 & 30, 1.5 from top edge .125 Bleed 349 pt Antartida Bold Font 342 pt leading when two or more lines
Full Flood School Primary PMS Color
Full Flood School Primary PMS Color
Full Flood School Primary PMS Color
Reversed ALL CAPS type for text
Reversed ALL CAPS type for text
Reversed ALL CAPS type for text
Full Color Logo, Centered and anchored halfway above diagonal lines.
Full Color Logo, Centered and anchored halfway above diagonal lines.
1 Color Logo Multiplied @ 25% Opacity (Or screened at same opacity for white/dark colors)
White 45 angle lines screened at 25% opacity
White 45 angle lines screened at 25% opacity
White 45 angle lines screened at 25% opacity
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EXECUTIONABOVE EYE LEVEL
FIXTURE LEVEL3 Options (Dependent on school logo/logo usage)
OP11
TRADEBOOKS
OP11
TRADEBOOKS
OP11
TRADEBOOKS
OP11
TRADEBOOKS
OP11
TRADEBOOKS
SIZE: 22 x 7SPECS: 0.125 Bleed Antartida Bold Font
1.125 Strips, Bleeds Top/Bottom and Sides, White 45 angle lines screened at 25% opacity
1.125 Strips, Bleeds Top/Bottom and Sides, White 45 angle lines screened at 25% opacity
Full Color Logo, Centered between Athletic Logo & Type
Full Color Logo, Centered between Athletic Logo & Type
118pt Type in Reversed White
118pt Type in Reversed White
Full Color Athletic Logo, Bled off edge aesthetically
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EXECUTIONABOVE EYE LEVEL
FIXTURE LEVEL CONTDSpanning Signage Option
SIZE: 22 x 7SPECS: 0.125 Bleed Antartida Bold Font
1.125 Strips, Bleeds Top/Bottom and Sides, White 45 angle lines screened at 25% opacity
Full Color Logo, Centered between Athletic Logo & Type
Full Color Athletic Logo, Bled off edge aesthetically
There are times when a fixture will have two sign holder options but the store will merchandise it with one thing. In those instances, it does not make sense to have two of the same sign right next each other. This option exists for those instances. It follows the same general design/layout as the other fixture level signs.
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OP10
TRADEBOOKS
EXECUTIONBELOW EYE LEVEL
FIXTURE LEVEL3 Options (Dependent on school logo/logo usage)
SIZE: 22 x 7SPECS: 0.125 Bleed Antartida Bold Font
Primary PMS Color 1.125 Strips, Bleeds Top/Bottom and Sides, White 45 angle lines screened at 25% opacity
Primary PMS Color 1.125 Strip, Bleed Top and Sides, White 45 angle lines screened at 25% opacity
Primary PMS Color 1.125 Strip, Bleed Top and Sides, White 45 angle lines screened at 25% opacity
Full Color Logo, Centered between Athletic Logo & Type
Full Color Logo, centered between edge and type, scaled aesthetically
118pt Type in Primary PMS Color
118pt Type in Primary PMS Color
118pt Type in Primary PMS Color
Full Color Athletic Logo, Bled off edge aesthetically
OP10
TRADEBOOKS
When it comes to fixture level signage, there are many sizes available depending on the fixture set in-store. Any fixture level signage that is directional/category driven and falls below eye level should follow the basic outline for design shown above. Make sure all fixture level signs follow the same look for each size used.
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Primary PMS Color 1.125 Strips, Bleeds Top/Bottom and Sides, White 45 angle lines screened at 25% opacity
Full Color Logo, Centered between Athletic Logo & Type
118pt Type in Primary PMS Color
Full Color Athletic Logo, Bled off edge aesthetically
There are times when a fixture will have two sign holder options but the store will merchandise it with one thing. In those instances, it does not make sense to have two of the same sign right next each other. This option exists for those instances. It follows the same general design/layout as the other fixture level signs.
EXECUTIONBELOW EYE LEVEL
FIXTURE LEVEL CONTDSPANNING Signage Option
SIZE: 22 x 7SPECS: 0.125 Bleed Antartida Bold Font
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