neebo style guide - wayfinding & fixture level signage

IN-STORE WAYFINDING & FIXTURE LEVEL SIGNAGE

STYLE GUIDE

STRATEGYOur focus has shifted to a more customized experience in-store. The school/athletic brand is hero now

over the Neebo brand. The problem we have been running into is that with a floor full of merchandise,

having signage that is 100% in school color, it recedes into the sea of that color already on the floor.

In order to eleviate this problem, a leveled system has been built. These break out into two levels:

ABOVE EYE LEVEL: These signs will be heavy on the school color/pride to extend the reach of

the school brand.

BELOW EYE LEVEL: These signs will be clean and minimal for ease of use and will have minimal

branding to them to still bring in the customization.

ABOVE EYE LEVEL

BELOW EYE LEVEL

EXECUTIONABOVE EYE LEVEL

WAYFINDING3 Options (Dependent on school logo/logo usage)

SIZE: 36 x 24SPECS: .5 Drill holes @ 6 & 30, 1.5 from top edge .125 Bleed 349 pt Antartida Bold Font 342 pt leading when two or more lines

Full Flood School Primary PMS Color



Reversed ALL CAPS type for text



Full Color Logo, Centered and anchored halfway above diagonal lines.

Full Color Logo, Centered and anchored halfway above diagonal lines.

1 Color Logo Multiplied @ 25% Opacity (Or screened at same opacity for white/dark colors)

White 45 angle lines screened at 25% opacity




FIXTURE LEVEL3 Options (Dependent on school logo/logo usage)

OP11

TRADEBOOKS

OP11

TRADEBOOKS

OP11

TRADEBOOKS

OP11

TRADEBOOKS

OP11

TRADEBOOKS

SIZE: 22 x 7SPECS: 0.125 Bleed Antartida Bold Font

1.125 Strips, Bleeds Top/Bottom and Sides, White 45 angle lines screened at 25% opacity


Full Color Logo, Centered between Athletic Logo & Type


118pt Type in Reversed White

118pt Type in Reversed White

Full Color Athletic Logo, Bled off edge aesthetically


FIXTURE LEVEL CONTDSpanning Signage Option





There are times when a fixture will have two sign holder options but the store will merchandise it with one thing. In those instances, it does not make sense to have two of the same sign right next each other. This option exists for those instances. It follows the same general design/layout as the other fixture level signs.

OP10

TRADEBOOKS

EXECUTIONBELOW EYE LEVEL

FIXTURE LEVEL3 Options (Dependent on school logo/logo usage)


Primary PMS Color 1.125 Strips, Bleeds Top/Bottom and Sides, White 45 angle lines screened at 25% opacity

Primary PMS Color 1.125 Strip, Bleed Top and Sides, White 45 angle lines screened at 25% opacity

Primary PMS Color 1.125 Strip, Bleed Top and Sides, White 45 angle lines screened at 25% opacity


Full Color Logo, centered between edge and type, scaled aesthetically

118pt Type in Primary PMS Color




OP10

TRADEBOOKS

When it comes to fixture level signage, there are many sizes available depending on the fixture set in-store. Any fixture level signage that is directional/category driven and falls below eye level should follow the basic outline for design shown above. Make sure all fixture level signs follow the same look for each size used.

Primary PMS Color 1.125 Strips, Bleeds Top/Bottom and Sides, White 45 angle lines screened at 25% opacity




There are times when a fixture will have two sign holder options but the store will merchandise it with one thing. In those instances, it does not make sense to have two of the same sign right next each other. This option exists for those instances. It follows the same general design/layout as the other fixture level signs.

EXECUTIONBELOW EYE LEVEL

FIXTURE LEVEL CONTDSPANNING Signage Option


neebo style guide - wayfinding & fixture level signage

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