nbc digital strategy final presentation

NBC UniversalBy: Nick Becharas

Brand Overview• American Media & Entertainment Company• Consists of numerous television networks, cable channels,

motion picture companies, television production companies, and theme parks

NBC Website

• http://www.nbc.com/• Website consists of videos from various NBC television shows

and broadcasts• Contains tabs including shows, episodes, schedule, news &

sports, app, and live TV

NBC App

• https://itunes.apple.com/us/app/nbc-watch-now-stream-full/id442839435?mt=8

• App found in Apple and Android stores• Allows user to view full episodes and

broadcasts live the day they air

Target Audience

• Individuals of every age, gender, race• Access to television, smart phone, or computer

necessary

Big Idea• Reinvent the way an entertainment company uses media

advertising. • Different ways NBC can revolutionize media advertising

through social media, Internet marketing, and a mobile strategy

• Attempting to make NBC the most interactive entertainment company

Big Idea

• Use social media to post behind the scenes photos/videos from viewers favorite shows

• Increase Search Engine Optimization• Most importantly, revolutionize app– Allow viewers to “follow” favorite shows on app– App sends viewers show time information

KPI - Metrics

• Timeline of digital makeover: Now until the end 2016• Measure of social media: number of follows/likes• Measure of Internet marketing: ad views/clicks• Measure of mobile media: number of app purchases

Budget/Tools & Tactics• 15% of media budget allocated to social media (possibly 20% -

25% in the future)• 35% of media marketing budget allocated to Internet

marketing– Includes display banner ads and Search Engine Optimization

Summary• Combination of Internet marketing, social media marketing,

and mobile apps involved in digital strategy• Allows for NBC to stand alone as top entertainment brand and

empire