nbc digital strategy final presentation
TRANSCRIPT
![Page 1: NBC Digital Strategy Final Presentation](https://reader034.vdocuments.mx/reader034/viewer/2022051709/587849961a28ab68198b4e49/html5/thumbnails/1.jpg)
NBC UniversalBy: Nick Becharas
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Brand Overview• American Media & Entertainment Company• Consists of numerous television networks, cable channels,
motion picture companies, television production companies, and theme parks
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NBC Website
• http://www.nbc.com/• Website consists of videos from various NBC television shows
and broadcasts• Contains tabs including shows, episodes, schedule, news &
sports, app, and live TV
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NBC App
• https://itunes.apple.com/us/app/nbc-watch-now-stream-full/id442839435?mt=8
• App found in Apple and Android stores• Allows user to view full episodes and
broadcasts live the day they air
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Target Audience
• Individuals of every age, gender, race• Access to television, smart phone, or computer
necessary
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Big Idea• Reinvent the way an entertainment company uses media
advertising. • Different ways NBC can revolutionize media advertising
through social media, Internet marketing, and a mobile strategy
• Attempting to make NBC the most interactive entertainment company
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Big Idea
• Use social media to post behind the scenes photos/videos from viewers favorite shows
• Increase Search Engine Optimization• Most importantly, revolutionize app– Allow viewers to “follow” favorite shows on app– App sends viewers show time information
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KPI - Metrics
• Timeline of digital makeover: Now until the end 2016• Measure of social media: number of follows/likes• Measure of Internet marketing: ad views/clicks• Measure of mobile media: number of app purchases
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Budget/Tools & Tactics• 15% of media budget allocated to social media (possibly 20% -
25% in the future)• 35% of media marketing budget allocated to Internet
marketing– Includes display banner ads and Search Engine Optimization
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Summary• Combination of Internet marketing, social media marketing,
and mobile apps involved in digital strategy• Allows for NBC to stand alone as top entertainment brand and
empire