námskeið - nÝskÖpun og stofnun fyrirtÆkja

MENTORING NÝSKÖPUN OG STOFNUN FYRIRTÆKJA

NÁMSKEIÐ!

@gudjon

GUÐJÓN MÁR GUÐJÓNSSON!

STOFNAÐ NOKKUR FYRIRTÆKI!STOFNAÐI GR SOFTWARE 14 ÁRA !

BREYTTI NAFNINU Í GR INTERNATIONAL 6 MÁN SÍÐAR…!

iceland!

ZENZUZ!

“LEAN STARTUP” LEIKREGLUR

FRUMKVÖÐLAR ERU ALLSSTAÐAR FRUMKVÖÐLAMENNING ER STJÓRNUN

SANNGILDUR LÆRDÓMUR SMÍÐUM – MÆLUM - LÆRUM

NÝSKÖPUNARMAT

“LEAN STARTUP”

SPROTI

TILRAUN =

HOW

WHY

WHAT

MEÐ FRAMTÍÐARSÝN!STÝRIR ÞÚ ÞÍNUM ÖRLÖGUM OG LÍFSTÍL!

ÁN FRAMTÍÐARSÝNAR!MÓTAST LÍFSTÍLL OG FRAMTÍÐ ÞÍN

AF ÖÐRUM!

•  ENGIN LEYNDARMÁL •  KÚLTÚR SEM BYGGIR Á AÐ ALLT SÉ Á BORÐINU

KÚLTÚR

• HVERSU MIKIL ÁSKORUN ER Í ÁÆTLUN FYRIRTÆKISINS FYRIR MIG?

•  ENDALAUS TÆKIFÆRI AÐ LÆRA NÝJA HLUTI ÁSKORUN

•  AÐ DNA FYRIRTÆKISINS BYGGI Á VIRÐINGU •  VIÐURKENNING •  JÁKVÆÐ HVATING OG ÞÓKNUN

VIRÐING

• HVERNIG GERUM VIÐ HEIMINN BETRI? • HVERNIG LÁTUM VIÐ GOTT AF OKKUR

LEIÐA • HVER ER OKKAR SAGA • MÆLANLEGUR ÁRANGUR

SAMEIGINLEG FRAMTÍÐARSÝN

• DÝPRI TILGANGUR •  FYRIR HVAÐ STÖNDUM VIÐ? • HVERS VEGNA ERUM VIÐ TIL? • HVERS VEGNA LÍKAR ÖÐRUM

OKKUR

TILGANGURINN (THE WHY)

GUDJON MAR GUDJONSSON, @gudjon!

HVER ER HVATING FYRIR ÞVÍ AÐ VINNA Í SPROTAFYRIRTÆKI?

SÝNIÐ VEXTI ÞOLIMÆÐI EN ÓÞOLIMÆÐI VIÐ TEKJUR!

TALIÐ UM HUGMYNDINA YKKAR! OPIN NÝSKÖPUN ER FRAMTÍÐIN!

BYRJIÐ STRAX MEÐ BLOGG & EHF FRAMTÍÐARSÝNIN MUN FLYTJA YKKUR YFIR FJÖLLIN!

BYRJIÐ EINFALT HAFIÐ GÓÐA SÖGU. ÞAÐ MÁ BREYTA

NÆSTA SKREF

GERIÐ ÁÆTLUN GERIÐ LEAN BUSINESS CANVAS!

“PLAN A”

LEAN%CANVAS%PROBLEM!TOP!3!PROBLEMS!

%%%%%%%

SOLUTION!TOP!3!SOLUTIONS!

%%%%%%%

COST!STRUCTURE!CUSTOMER!ACQUISTION!COST.!DISTRIBUTION!COST.!HOSTING.!PEOPLE!

%%%%%

REVENUE!STREAMS!REVENUE!MODEL.!!LIFE!TIME!VALUE.!REVENUE.!GROSS!MARGIN.!

%%%%%

UNIQUE!VALUE!PROPOSITION!SINGLE,!CLEAR,!COMPELLING!MESSAGE!THAT!STATE!WAY!YOU!

ARE!DIFFERENT!AND!WORTH!

BUYING!

%%%%%%%

UNFAIR!ADVANTAGE!CAN’T!BE!EASILY!COPIED!OR!BOUGHT!

%%%%%

CHANNELS!PATH!TO!CUSTOMERS!

%%%%%%

CUSTOMER!SEGMENTS!TARGET!CUSTOMERS!

%%%%%%%%

KEY!METRICS!KEY!ACTIVITIES!YOU!MEASURE!

%%%%%%

FÁIÐ YKKUR BUSINESS MODEL GENERATION BÓKINA!

LEAN%CANVAS%PROBLEM!TOP!3!PROBLEMS!

%%%%%%%

SOLUTION!TOP!3!SOLUTIONS!

%%%%%%%

COST!STRUCTURE!CUSTOMER!ACQUISTION!COST.!DISTRIBUTION!COST.!HOSTING.!PEOPLE!

%%%%%

REVENUE!STREAMS!REVENUE!MODEL.!!LIFE!TIME!VALUE.!REVENUE.!GROSS!MARGIN.!

%%%%%

UNIQUE!VALUE!PROPOSITION!SINGLE,!CLEAR,!COMPELLING!MESSAGE!THAT!STATE!WAY!YOU!

ARE!DIFFERENT!AND!WORTH!

BUYING!

%%%%%%%

UNFAIR!ADVANTAGE!CAN’T!BE!EASILY!COPIED!OR!BOUGHT!

%%%%%

CHANNELS!PATH!TO!CUSTOMERS!

%%%%%%

CUSTOMER!SEGMENTS!TARGET!CUSTOMERS!

%%%%%%%%

KEY!METRICS!KEY!ACTIVITIES!YOU!MEASURE!

%%%%%% 4! 1!1! 2!

3!

6!

5! 5!

7!

“PLAN A”

“PLAN SEM GENGUR UPP”

FRÁ

YFIR Í

NÆSTA SKREF

FINNIÐ MESTU ÁHÆTTUNA Í

YKKAR ÁÆTLUN FORGANGSRAÐIÐ OG UNDIRBÚIÐ TILRAUNIR!!

NÆSTA SKREF

STÖÐUGAR PRÓFANIR SMÍÐUM !

NÆSTA SKREF

LÆRIÐ UM VANDAMÁLIN

VIÐTÖL VIÐ VIÐSKIPTAVINI “THE PROBLEM INTERVIEW”

NÆSTA SKREF

SKILGREINIÐ LAUSNIR

VIÐTÖL VIÐ VIÐSKIPTAVINI “THE SOLUTION INTERVIEW”

ÞAR SEM VIÐ ÖLL

HVERS VEGNA EKKI AÐ HUGSA

STÓRT!

HUGSUM!

HAFÐU STÓR MARKMIÐ!

NÁÐU!ÞEIM!Í!MÖRGUM!ÁFÖNGUM!

LÁMARKS HAGKVÆMIN VARA (MINIMUM VIABLE PRODUCT)

LÁMARKIÐ ! HAGKVÆMNI!FYRSTA

ÚTGÁFA AF VÖRUNNI!

BLAÐ OG PENNI - EINFALDASTA VINNUTÓLIÐ !

flickr.com/photos/paulhughes!

NÆSTA SKREF

SKILGREINIÐ LAUSNIR

UNDIRBÚIÐ ÚTGÁFU 1.0

STRAX ÚT AÐ SELJA !!

NÆSTA SKREF

KANNIÐ TILGÁTURNAR

MÆLIÐ ÁRANGURINN

SANNGILDUR LÆRDÓMUR!

LÆRIÐ AÐ MÆLA RÉTT!

NÆSTA SKREF

SANNGILDUR LÆRDÓMUR PR/MÁN!

2012

DÆMI: STJÓRNARFUNDIR BYGGÐIR Á SANNGILDUM LÆRDÓM!

SMÍÐUM !

MÆLUM !LÆRUM!

STÖÐUGT NÝSKÖPUNARMAT

SKILGREIND GRUNN VARA!•  LÁMARKS HAGKVÆM

VARA ÚT Á MARKAÐINN OG STÖÐUGAR MÆLINGAR Á VIÐTÖKUM!

STILLUM VÉLINA"•  TILRAUNIR TIL AÐ SJÁ

HVAÐ MÁ BÆTA TIL AÐ KOMAST FRÁ GRUNNI YFIR Í HAGKVÆMUSTU ÚTGÁFU "

VENDING EÐA ÞRAUKA"•  EF TILRAUNIR BERA

EKKI ÁRANGUR ER TÍMI TIL AÐ VENDA (PIVOT) "

VENDING (PIVOT)

BYGGIR Á MÆLANLEGU NÝSKÖPUNARMATI OG

SANNREYNDUM LÆRDÓM

HRAÐI !

GALDURINN ER LÁMARKSTÍMI Á MILLI VENDINGA

PIVOTS SEP ‘11 OKT ‘11 DES ‘12 JAN ‘12 FEB ‘12

ZOON-IN PIVOT

ZOOM-OUT PIVOT

CUSTOMER SEGMENT PIVOT

CUSTOMER NEED PIVOT

PLATFORM PIVOT

BUSINESS ARCHITECTURE PIVOT

VALUE CAPTURE PIVOT

ENGINE OF GROWTH PIVOT

CHANNEL PIVOT

TECHNOLOGY PIVOT

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

SOLUTION(TOP(3(SOLUTIONS(%%%%%%%

COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

CHANNELS(PATH(TO(CUSTOMERS(%%%%%%

CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

SOLUTION(TOP(3(SOLUTIONS(%%%%%%%

COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

CHANNELS(PATH(TO(CUSTOMERS(%%%%%%

CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

SOLUTION(TOP(3(SOLUTIONS(%%%%%%%

COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

CHANNELS(PATH(TO(CUSTOMERS(%%%%%%

CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

SOLUTION(TOP(3(SOLUTIONS(%%%%%%%

COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

CHANNELS(PATH(TO(CUSTOMERS(%%%%%%

CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

SOLUTION(TOP(3(SOLUTIONS(%%%%%%%

COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

CHANNELS(PATH(TO(CUSTOMERS(%%%%%%

CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

SOLUTION(TOP(3(SOLUTIONS(%%%%%%%

COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

CHANNELS(PATH(TO(CUSTOMERS(%%%%%%

CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

SOLUTION(TOP(3(SOLUTIONS(%%%%%%%

COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

CHANNELS(PATH(TO(CUSTOMERS(%%%%%%

CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

SOLUTION(TOP(3(SOLUTIONS(%%%%%%%

COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

CHANNELS(PATH(TO(CUSTOMERS(%%%%%%

CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

SOLUTION(TOP(3(SOLUTIONS(%%%%%%%

COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

CHANNELS(PATH(TO(CUSTOMERS(%%%%%%

CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

SOLUTION(TOP(3(SOLUTIONS(%%%%%%%

COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

CHANNELS(PATH(TO(CUSTOMERS(%%%%%%

CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

SOLUTION(TOP(3(SOLUTIONS(%%%%%%%

COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

CHANNELS(PATH(TO(CUSTOMERS(%%%%%%

CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

SOLUTION(TOP(3(SOLUTIONS(%%%%%%%

COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

CHANNELS(PATH(TO(CUSTOMERS(%%%%%%

CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

SOLUTION(TOP(3(SOLUTIONS(%%%%%%%

COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

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CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

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LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

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CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

SOLUTION(TOP(3(SOLUTIONS(%%%%%%%

COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

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CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

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LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

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CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

CHANNELS(PATH(TO(CUSTOMERS(%%%%%%

CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

SOLUTION(TOP(3(SOLUTIONS(%%%%%%%

COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

CHANNELS(PATH(TO(CUSTOMERS(%%%%%%

CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%

LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

SOLUTION(TOP(3(SOLUTIONS(%%%%%%%

COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

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CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

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LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%

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CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%

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LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%

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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%

REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%

UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%

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DRM DRM

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CHANNEL CREATORS + VOD

AUTHORING

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CDN STREAMING NODES

TV PORTAL OFFERINGS

12% CUT

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6% CUT

50% CUT

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DEVICE VENDORS

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Vision!+!High!Level!Roadmap!+!Business!Plan!

Kanban!Planning!Board!

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THOMAS EDISON!VAR 3 MÁNUÐI Í SKÓLA!

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Í 8. BEKK!

“OKKUR LÍKAÐI EKKI TÓNNINN, ENDA ER GÍTARSPIL Á ÚTLEIÐ.”"

DECCA RECORDING COMPANY NEITAÐI BÍTLUNUM, 1962!

“HVER Í ÓSKÖPUN Á EFTIR AÐ VILJA HEYRA

LEIKARANA TALA?”" H.M. WARNER, WARNER BROTHERS, 1927%

“ÉG TEL HEIMSMARKAÐ FYRIR LÍKLEGA

UM FIMM TÖLVUR.”"

THOMAS WATSON, STJÓRNARFORMAÐUR IBM, 1943!

“TÖLVUR Í FRAMTÍÐINNI

MEGA HELST EKKI VERA ÞYNGRI EN

1,5 TONN.”"POPULAR MECHANICS TÍMARITIÐ UM SPÁ SÍNA UM ÞRÓUN TÖLVUNNAR ÁRIÐ 1949!

WALT DISNEY VAR REKINN FYRIR AÐ HAFA EKKI

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HUGMYNDAFLUG EÐA GÓÐA HUGMYNDIR!

ÁÐUR EN HANN STOFNAR WALT DISNEY COMPANY!

FRAMTÍÐIN ER LIST!

: @gudjon!