nampc digital trends

BREAKING THROUGH THE NOISE Laying a framework for Digital Success

#NAMPC @JSILTON

WHERE WE’RE HEADED

ITERATIVE DESIGN The End of the Massive Redesign

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1. Content Management (CMS)

2. Separate Content and Code 3. A/B Testing & Analytics

4. Agile & Scrum Methodologies

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READABILITY The Content-Focused Web

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ENTITIES Structured Data & Semantic Markup

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PAY TO PLAY The End of “Free” Social Marketing

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•  Promoted Posts, Pages, Boost, etc.

•  Promoted Tweets, Accounts, Trends •  Promoted Pins

•  Promoted Photos & Videos

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PRIVACY SSL & HTTPS for Security

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Authentication Am I talking who they claim to be?

Data Integrity Has anyone tampered with the data?

Encryption Can anyone see my conversation?

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THANK YOU JORDAN SILTON • Director of SEO & Analytics

jordan.silton@relevanceadvisors.com • @jsilton