namescon 2016 - beyond blogging: "how to manage hundreds of wordpress sites with dedicated...
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Beyond Blogging:How to Manage Hundreds of WordPress Sites with Dedicated Hosting
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. NamesCon 2016
About MeGreetings!!
Tony GilharrySr. Sales Engineer
Lorem Ipsum has been the pretty much explains it all! :-)
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
Things Tony will Talk About
No Breaks!Agenda
Beyond Blogging
What Are You Doing with Your Domains?
What’s WordPress and How Do I Build Sites?
Scaling Your Online Business
Does it Cost Something?
Q&A
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
Headquartered in Austin, TexasWP Engine in a nutshell…
TECHNOLOGY Our best-in-class architecture and highly redundant systems keep WordPress fast, scalable, and secure.
EXPERTISE We deliver over 800 hours of around-the-clock, professional WordPress support daily. If you have questions, we have answers.
INNOVATION With a full-time engineering staff and dedicated labs team, we’re defining the bleeding edge of WordPress technology.
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
What Are You Doing with Your Domains?
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
This is a picture of a domain tree…
What Are You Doing with Your Domains?Fruits of Your Labor
$$ $
$
$
.com.com
.com
.com
.com.com
.com
.com
.com
.com .me
.com
.com
.net.info
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
Are you making money today, or plan on making money?
What Are You Doing with Your Domains?The Internets
Consumer-to-Business Business-to-Business Business-to-Consumer
Connect PeoplesContent Writing Content Strategy
Content Marketing
SEO RehabAnalytics can be the tool
which identifies you crossing the finish line.
Measurable ResultsDomain Parking
Quality over Quantity Research Tools
Domain Investing
Lead Generation
Web Content Services
Domain Name Development
Buy Low, Sell High
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
What’s WordPress and How Do I Build Sites?
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
Whats the difference?
Thousands Specialize in WordPressCoders & Designers
We Make Beautiful Things We Code Beautiful Things
Premium Graphic Design Unlimited Internets
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
Isn’t my site good enough?
Starting from the top!About WordPress
UX/UI DesignDesigners love the versatility and endless capabilities of Open Source.
Responsive Web Sites"WordPress now takes a smarter approach to displaying appropriate image sizes on any device, ensuring a perfect fit every time. You don’t need to do anything to your theme, it just works."
App DevelopmentsWordPress is Open Source and offers a builtin API as of v4.4. Meaning no license or cost is associated with maintaining and integrating the codebase.
Framework Development"Drop-in" code libraries that are not a stand-alone Theme.A "drop-in" code library framework is not a stand-alone Theme.
Social Media Marketing”Integrating social media with your site is an important – and these days expected – way to help spread the word about you and what have you offer…” - Jenni McKinnon
SEO – Meta wordsSEO (Search Engine Optimization). Does your site already have built in SEO capabilities?
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
WordPress v4.4 makes it easier.
Planning a redesign?Responsive Design
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
ThemesWordPress Themes are designed to provide specific user experiences through functionality and aesthetics.
PluginsPlugins are ways to extend and add to the functionality that already exists in WordPress. WooCommerce!
Premium Themes & PluginsPremium themes and plugins usually cost money upfront and offer support and future updates.
Building Sites in WordPressThemes & Plugins
https://wordpress.org/
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
Over 250 core dev contributors and volunteers maintaining code.
WordPress FoundationWordPress Core Updates
4.1. December 18, 2014
4.2. April 23, 2015
4.3. August 18, 2015
4.4. December 8, 2015
4.5 + 4.6 will be released in 2016
✓ Dinah Washington
✓ Bud Powell
✓ Billie Holiday
✓ Clifford Brown
✓Jazz Singers TBAWordPress.org (self hosted)
WordPress.com (hosted by Automattic's free service)
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
The more you know the more money you make!
Total Cost of OwnershipWordPress vs. Custom Applications vs. Other CMS’s
Design, Development, Site Maintenance, Support, Hosting Infrastructure, Disaster Recovery
Cost Effective
Future proof your online business for mobile leveraging responsive elements end users expect.
Responsive Devices
Outsource inexpensive solutions, automate recurring task and scale to make more money, or do DIY?!
Simplifies Business
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
The core software is built by hundreds of community
volunteers, and when you’re ready for more there are
thousands of plugins and themes available to transform
your site into almost anything you can imagine.
MULTI PURPOSEAND FLEXIBILITY
IN ONE CMS
Small Companies use WordPressHuge Companies use WordPress
Find your niche, create a workflow, ignite your creativity.
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
WordPress Stats for Top 10K Sites on the Internet
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
It Always Cost Something!
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
Managed vs. DIY (Do it Yourself)
It Always Cost SomethingTotal Cost of Ownership
DESIGN SYSTEMS CONTENT ROI
Future proofing is hard. How do we know where technology will take us in the next few years?
Need vs. Wants• Security • Speed • Scale • Service + Support
What’s Your Time Worth? “WordPress gives you the ability to publish high quality content using methods that are easy for the search engine indexing bots to understand.” -David Vogelpohl
Content is KingAre you offsetting cost with ad revenue, pay walls, membership fee’s? Showing value in your site can mean big bucks if or when you sell!
Monetize = Money
$
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
+ Expert WordPress Support + Dedicated Platform R&D Team + Proactive Monitoring
AMAZING UPTIME & SCALABILITY
+ Automated Backups + Ability to set manual backups
Managed Updates
+ Enterprise Grade Security + Copy/Clone/Staging Tools
FASTER ENVIRONMENTS
+ Must have intermediate technical knowledge. + Understand troubleshooting
A Lower Price Tag
+ Proven strategies + Some level of automation + Version Control + Dev Ops
Manual Configurations
+You design itFLEXIBLE INFRASTRUCTURE
Pay upfront or down the line…
Proactive vs. Reactive CostManaged vs. Self Hosting
The Advantages Of Managed WordPress Hosting The Advantages Of Self WordPress Hosting
SCALINGYOURBUSINESS
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
Managed vs. DIY (Do it Yourself)
It Always Cost SomethingShared, VPS, Dedicated, Cloud Servers
Shared (Apartment) = Multi tenant A tenant is a group of users who share a common access with specific privileges to the software instance.
VPS (TownHome) = Lower Multi tenant Shared with far less users, includes more resources, and can be more robust.
Dedicated (House) ≠ Shared You get the whole server to your self and you can do whatever you want in the environment.
Cloud (Hotel) = Shared or Dedicated You have a pool of resources which can be shifted or expanded as needed. (e.g. you have 15 guest, go to a hotel and if some one needs a bigger room it’s easy to upgrade them)
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
What’s up with Uptime Guarantee’s?The idea is to mitigate risk for clients who are responsible for hundreds or
thousands of sites (installs) and fear downtime. One way to structure sites for the
best uptime is to distribute sites (installs) in WordPress to multiple shared or
dedicated environments across multiple data centers.
99.99%
Uptime Guarantee
365 Days
Potential Downtime
52m 35.7s
Annual Total
Uptime GuaranteeFive 9’s!!
May not be what you expect!
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
Scaling Your Online Business
DIY - High LevelPros vs. Cons
PHP 5.6 or greater MySQL 5.6 or greater The mod_rewrite Apache module
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
We’re the leading SaaS content management platform for websites and apps built on WordPress!
Scaling Your BusinessManage Your Sites with WP Engine
Platform Innovation
WordPress Support
Generate Revenue
Production/Staging
Development Tools
Saves Time
Namescon16M - 20% first month Namescon16A - 20% off annual
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
INTERNET
ON-SERVER REQUEST ROUTING
WPE MANAGED ON-SERVER SECURITY
Evercache & Percona MySQLWEB, CACHING & DATABASE LAYER
HIGH PERFORMANCE LOCAL STORAGE
OFFSITE-BACKUPS
DEVELOPER TOOLS
PLATFORM ANALYTICS
WP Engine Platform Tools
SSD Local Storage
WordPress-Specific Protection
WP Engine | Premium Architecture
Latest Revision: Q4 2015
Single Virtualized Instance
Performance & Security Rules
INTERNET
LOAD-BALANCED REQUEST ROUTING
NETWORK SECURITY LAYER
HA Service Capabilities
Enterprise-Grade Architecture Isolation
WPE MANAGED ON-SERVER SECURITY
WEB & CACHING LAYER w/ HA Evercache / Queueing
ACTIVE / PASSIVE DATABASE LAYER
HIGH-PERFORMANCE BLOCK STORAGE
OFFSITE-BACKUPS
DEVELOPER TOOLS
PLATFORM ANALYTICS
WP Engine Platform Tools
Independent DB Layer w/ High-Performance Replication
SSD Scalable Storage
WordPress-SpecificProtection
WP Engine | Enterprise Architecture
Latest Revision: Q4 2015
Multi-Node, Clustered HA Environment
We’re the leading SaaS content management platform for websites and apps built on WordPress!
Scaling Your BusinessManage Your Sites with WP Engine
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
User Portal for Managing Installs
Scaling Your BusinessManage Your Sites with WP Engine
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
Data Centers in U.S., U.K., AU, H.K., & JPN
Proudly Serving CUSTOMERS ALL OVER THE WORLD!
Absolutely Marketplace
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
How much does it cost you to have someone around the clock?
Is someone available 24/7?Weekly Planner Calendar
Mo Tu We Th Fr Sa Su
Active Business Day! Weekend: Freetime
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
tony@wpengine.com
wpengine.com
+ 1 (877) 973-6446 / +1-512-827-3500 (International)
MAILING ADDRESS
Get in TouchContact Us!
Happy to answer any questions!
WP ENGINE 504 LAVACA STREET, SUITE 1000 AUSTIN, TEXAS 78701 UNITED STATES
Q & A
Thank you for watching!
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