mp512 / mp522 product brief jennifer ps hsieh bqp marcom may, 2008 jennifer ps hsieh bqp marcom may,...
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MP512 / MP522 Product BriefMP512 / MP522 Product Brief
Jennifer PS HsiehBQP MarComMay, 2008
Jennifer PS HsiehBQP MarComMay, 2008
For Internal Use Only
BenQ Confidential (March/2008) 2008, BenQ Corporation
• 各項資料皆有其時效性的限制,演講者暨明基集團所屬公司,對於所提供的資料不負任何明示或暗示的保證責任,也不負任何形式的賠償責任。
• The contents contained herein is time bound in nature; BENQ Corporation (and its affiliated companies) and the speaker do not make any express or/and implied warrant on the accuracy of the contents. Neither do indemnify any form of loss or damage occurred.
Strictly Strictly confidentialconfidential
Market Update
BenQ Confidential November2007, BenQ Corporation
Projector Resolution Trends
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
SVGA XGA WXGA SXGA/SXGA+ 480p 576p 720p 1080p
1080p 17035 82058 114514 220426 407997 603534 784283
720p 299317 348232 497224 608692 831184 1087746 1362455
576p 16245 4384 8747 13699 20604 25900 29008
480p 181694 111787 93184 67900 38222 11053 12239
SXGA/SXGA+ 31835 37296 122078 230318 378578 461274 502814
WXGA 15783 46211 209975 441024 596017 678213 717329
XGA 2752597 3451321 4214910 4823762 5471349 5941766 6249339
SVGA 1754372 1425398 935946 800570 812644 1042832 1368131
2006 2007 2008 2009 2010 2011 2012
(DTC, 2008-Feb).
54% 63% 68% 67% 64% 60% 57%
35% 26% 15% 11% 9% 11% 12%
6% 6% 8% 8% 10% 11% 12%
BenQ Confidential November2007, BenQ Corporation
Projector Brightness Trends
(DTC, 2008-Feb.)
38% 39% 40% 49% 50% 54% 54% 53%
20% 20% 21%
19% 17% 12% 12% 11%
21% 18% 18% 17% 16%25% 25% 26%
10% 9% 7% 6%7% 8% 10% 13%
According to DTC forecast, projectors with brightness from 2,000 to 2,499 lumens will still stands for around 35 percent of total projector market till year 2009.
0%
20%
40%
60%
80%
100%
2006 2007 2008 2009 2010 2011 2012
J: 4500 to 4999I: 4000 to 4499H: 3500 to 3999G: 3000 to 3499F: 2500 to 2999E: 2000 to 2499D: 1500 to 1999C: 1000 to 1499B: 500 to 999A: < 500Brightness
39%
33%
28%
26%
STP and Value Proposition
BenQ Confidential November2007, BenQ Corporation
Segmentation
Installation Mainstream Commuter
Professional Standard PerformanceMulti-use (Best
Value)Mobile Pico
Segment TAM (est. 2006)
5 % 10 % 35% 35% 10 % 5 %
Audience Large 35+ 10-35 3-20 3-20 3-10
Scenario
Projector be installed in the room of the site (Boardroom of Cooperation &,
Government, Auditorium of Education institutes)
Projectors be moving in between different meeting
rooms
1. cross over (home + office)2. SMB for several meeting rooms shared use3. E/M education
Presentation by road warriorTraining held by consultant
Application
1. Auditorium in high education, government, institution2. Ceiling mount 100%
1. Big meeting room in government, large cooperate, Middle/High education, institute2. Ceiling mount 95%
1. Corporate, Government, Education2. Specialized request during presentation
1. SOHO (Personal), Home, SME Room to Room Luggable 2. Middle/Elementary Education
1. Business traveler (sales, managers, trainers), SOHO2. SME room to room luggable
Business traveler (sales, managers, trainers)
Benefit Sought
1. High brightness for sizeable audiences2. Versatile connectors
1. High brightness for sizeable audiences2. Versatile connectors3. Basic projection for communication
1.bright,vivid picture quality.2.easy of use3..Special features (Off line cooling, Dust Protection, No Signal Loss,) Digital zoom/PIP
1. Best value product2. Basic projection for communication3. Capability of multiple duties4.Capability of short distance moving
1. Good mobility2. Efficient operation3. Basic projection for communication
1. Good mobility2. Efficient operation
Data PJ Market Segment Introduction
MP512 / MP522
BenQ Confidential November2007, BenQ Corporation
MP512 / MP522 Target Customer
High End
Mid-Range
H.T.
Mainstream Multi-
use
Stationary Performance
Entry
Stationary Value
Mainstream Performance
Pico
Entertainment
Dignify
Elegant
H.E.
H.C.
Enjoyment
MP512 : 60% for Home
MP522 : 60% for Business
Home Business
Cross Over
BenQ Confidential November2007, BenQ Corporation
2008 Models in Each Segments
Business Education Public Display
StationarySP870SP920
SP870SP920
SP870SP920
Mainstrea
m
High
MP724MP735MP727MP722
MP724MP735MP727MP722
MP724MP735MP727MP722MP624MP623
Low
MP623MP624MP512 MP512STMP522MP522ST
MP623MP624MP512 MP512STMP522MP522ST
Commuter CP270 CP270
Usage Scenario
Application
BenQ Confidential November2007, BenQ Corporation
Projector Segments / Benefit Sought Business Education Public Display
Stationary•Brightness•Color•Redundancy
•Brightness•Color•Central Control
•Brightness•Color•Long Operation
Mainstrea
m
High
•Legibility•Brightness•Quietness
•Legibility•Brightness•Color
•Brightness•Long Operation
Low
•Good C/P Ratio•Robustness•Color
•Good C/P Ratio•Robustness•Color
Commuter•Portability•ID•Robustness
•Portability•ID•Robustness
Usage Scenario
Application
MP512 / MP522
BenQ Confidential November2007, BenQ Corporation
Target Customer Profile Who buys MP512/522:
Soho Small- medium corporate Education under K12
Why do they use MP512/522: Business presentation in small meeting room Education classrooms
What do they care about MP512/522: Fashion ID design 26db quiet operation Sufficient brightness Easy operate & maintenance Easy Installation (Manual zoom)
Where do they buy MP512/522: Retail/ IT channel/ Online/ Tender
Quietness Campaign
BenQ Confidential November2007, BenQ Corporation
Quietness Campaign
Quietness CampaignQ1 Q2 Q3 Q4
20082008
MP622 (07-M) XGA / 2,700 AL
MP622c (07-M) XGA / 2,200 AL
MP512(08-Aug) SVGA / 2,200 AL
MP522 (08-Jul) XGA / 2,000 AL
BenQ Confidential November2007, BenQ Corporation
MP512 / MP522 Value Proposition
26dB Ultra-Quiet , Stylish Projector for Home Entertainment, SOHO, School, Small Corporate
Stylish ID DesignGreat Image
with great colorsConvenient
Features–Sufficient Brightness
MP512: 2,200 AL
MP522: 2,000 AL
–Contrast Ratio
MP512: 2,000:1
MP522: 1,000:1
–Brilliant Color
–3D Color
Management
– Low noise level 26 dB
–Presentation Timer
–Panel Key Lock
–Quick Auto Search
–Closed Caption
–HDTV Compatibility
A Well-Defined Posterior – A Spectator’s Delight Its lines are soft and curvaceous; there are no sharp edges anywhere on the exterior.
BenQ Confidential November2007, BenQ Corporation
BenQ 26dB Whisper Quiet DesignComponent
DesignSystem Flow Anti-Vibration
Absorb noise sponge
Anti-vibration rubber
Well-designed color wheel for maximum absorption of noise and vibrationA damper is fixed between color wheel and bracket
A smoother flow of air which lowers heat and allows exhaust fans to run at lower speeds for lower noise
Advanced one-way flow
User Benefit
Anti-VibrationAnti-Vibration
Advanced one-way flowAdvanced one-way flow
26dB low noise level26dB low noise level
Ensures stable operation of projectors
Free from Blotted Light and Heat VentilationTurn the fan away from the lens at a 45-degree angle, creating a daring "chopped" design, Enjoy the presentation and big visual without noise disturbance
Product Features Introduction
BenQ Confidential November2007, BenQ Corporation
Stylish ID Design
The New MP5 Series
A Beautiful Posterior
BenQ Confidential November2007, BenQ Corporation
Stylish ID DesignA Well-Defined Posterior – A Spectator’s Delight
Inspired by the Saab Aero X concept
Its lines are soft and curvaceous;
there are no sharp edges anywhere
on the exterior.
BenQ Confidential November2007, BenQ Corporation
Stylish ID Design
Barrel Lens – Outstanding Performance
Leaflet Cooling Vents – Beautifully Integrated
BenQ Confidential November2007, BenQ Corporation
Product Specification of Product Specification of MP512MP512SVGA 0.55” 2xLVDS DMD
2200 ANSI Lumens
SVGA Native Resolution (800 x 600)
2000:1 High Contrast Ratio
Dimension(WxHxD): 255 x 90 x 214 (mm)Philips 185W/150W x 1
2000/3000 hrs Lamp Life (Normal/Eco.)
50” @ 2m (Wide, 4:3 Diagonal)
Zoom ratio: Fixed
Projection distance: 1.2M~10M
Screen size: 37.5”~300”
Projection Offset: 120% ± 5%
Weight: < 2.3 Kg
Noise level(typ.): 31/26 dB(Normal/Eco.)
BenQ Confidential (March/2008) 2008, BenQ Corporation
Product Specification of Product Specification of MP522MP5222000 ANSI Lumens
XGA Native Resolution (1024x768)
700:1 High Contrast Ratio
Dimension(WxHxD): 255 x 90 x 214 (mm)Philips 185W/150W x 1
2000/3000 hrs Lamp Life (Normal/Eco.)
54” @ 2m (Wide, 4:3 Diagonal)
Zoom ratio: 1.10:1
Projection distance: 1.2M~10M
Screen size: 37.5”~300”
Projection Offset: 120% ± 5%
Weight: < 2.5 Kg
Noise level(typ.): 31/26 dB(Normal/Eco.)
BenQ Confidential (March/2008) 2008, BenQ Corporation
Key Features of MP512/ Key Features of MP512/ MP522MP522
BrilliantColorTM
3D Color Management
Wall Color Correction
Quick Auto Search
Panel Key Lock
High altitude mode
Blank (Eco mode)
Lamp Care
11 sets of picture mode
Security password
Resolution reminder
Presentation Timer
Closed Captioning
Baud Rate Change
Standby D-Sub Output
FAQ Function
BenQ Confidential (March/2008) 2008, BenQ Corporation
Boost mid-tones by 50%
BenQ 2007BenQ 2007 BrilliantColorBrilliantColorTMTMBrilliantColorBrilliantColorTMTM
Regular 4 Segments CW(RBGW)
Golden Ratio 6 Segments CW (RBGYCW)
Not-So-Saturate & Greenish Color
More Vivid & Natural Color
BrilliantColorTM is a new cutting-edge technology that enables higher brightness levels by boosting mid-tone colors, resulting in more vibrant, precisely rendered colors.
BenQ Confidential (March/2008) 2008, BenQ Corporation
BenQ 2007BenQ 2007 Wall Color Correction Wall Color Correction TechnologyTechnology
Wall Color Correction Wall Color Correction TechnologyTechnology
Have fun with consistent color in various environment /Light yellow 2174 / Pink 2138 / Light Green 2206 / Blue 2210
BenQ Confidential (March/2008) 2008, BenQ Corporation
BenQ 2007BenQ 2007 3D Color Management3D Color Management3D Color Management3D Color Management
Original picture
ALL Saturation
Red Saturation
BenQ Confidential (March/2008) 2008, BenQ Corporation
Still waste your time on searching
source?
Just turn on Quick Auto Search, plug in cablethen get image in 2 seconds!
Quick Auto SearchQuick Auto SearchQuick Auto SearchQuick Auto SearchBenQBenQ
BenQ Confidential (July/2007) 2007, BenQ Corporation
A thoughtful tool for presenters!
Presentation TimerPresentation TimerPresentation TimerPresentation Timer
Set up Timer
Easy to set up:
Show “Timer is ON” Final count downShow “Timer is OFF” when it’s over
BenQBenQ
BenQ Confidential (March/2008) 2008, BenQ Corporation
Press it for 5 seconds
– Prevent the unnecessarily touch!
Oops! Someone touchedthe keypad!
Use remote control to unlock panel key!
Focus on presentation, no worries on projector!
or The panel keys are
now unlocked!
The panel keys are now locked!From keypad: press ▼ for 5sec
From Remote: press right key for 5 seconds or “MENU” to release from
OSD
Panel Key Lock Panel Key Lock Panel Key Lock Panel Key Lock BenQBenQ
BenQ Confidential (July/2007) 2007, BenQ Corporation
Easy on screen help for users! No need to check user’s manual
Built in FAQ in OSDBuilt in FAQ in OSDBuilt in FAQ in OSDBuilt in FAQ in OSDBenQBenQ
BenQ Confidential (July/2007) 2007, BenQ Corporation
Closed CaptionClosed CaptionClosed CaptionClosed CaptionBenQBenQ
Allows people who are deaf or hard of hearing, learning a new language, beginning to read, in a noisy environment, or otherwise prefer to read a transcript or dialog of the audio portion of a video.
- Wikipedia
BenQ Confidential (March/2008) 2008, BenQ Corporation
1. Power
2. Freeze
3. Left arrow/
4. Blank
5. Digital Zoom buttons(+, -)
6. Menu/Exit
7. Up/Down arrows and Keystone
8. Auto
9. Right arrow/
10. Source
11. Mode/Enter
12. Timer on
13. Timer set up
1. Power
2. Freeze
3. Left arrow/
4. Blank
5. Digital Zoom buttons(+, -)
6. Menu/Exit
7. Up/Down arrows and Keystone
8. Auto
9. Right arrow/
10. Source
11. Mode/Enter
12. Timer on
13. Timer set up
Full Function Remote ContrlFull Function Remote ContrlFull Function Remote ContrlFull Function Remote ContrlBenQBenQ
BenQ Confidential (March/2008) 2008, BenQ Corporation
RS-232 D-Sub OutD-Sub InCompositeS-Video
ConnectorConnectorConnectorConnectorBenQBenQ
Competitor Analysis
BenQ Confidential November2007, BenQ Corporation
MP512 Competitor Comparison
Product
Brand BenQ BenQ Dell Epson InFocus NEC Sanyo Sony ViewSonic
ModelMP512 MP511+ 1201MP PowerLite S5 Work Big IN21
02NP100 PDG-DSU20 VPLES4 PJ513DB
Brightness (Lumens) 2200 ANSI 2100 ANSI 2000 ANSI 2000 ANSI 2500 ANSI 2000 ANSI 2000 ANSI 2200 ANSI 2200 ANSI
Contrast (Full On/Off) 2000:1 2000:01:00 2100:01:00 400:01:00 2000:01:00 1200:01:00 2000:01:00 ** 2000:01:00
Speakers ** ** 2.0W Mono 1.0W Mono 2.0W Mono 2.0W Mono 2.0W Mono ** **
Audible Noise 26.0.0 dB 30.0 dB 36.0 dB 35.0 dB 35.0 dB 35.0 dB ** 29.0 dB 32.0 dB
Weight 2.3 kg 2.6 kg 2.2 kg 2.6 kg 3.1 kg 2.4 kg 2.9 kg 3.0 kg 2.6 kg
Size (cm) (HxWxD) 17.4x6.6x14 9.4x27.7x20.8
10.1x25.1x21.3
10.9 x 24.4 x 32.8
10.9 x 29.7 x 24.1
8.4 x 27.2 x 20.6
8.6 x 103.7 x 22.1
9.9 x 31.1 x 26.9
10.7 x 26.2 x 21.8
Zoom LensFixed Fixed Manual, 1.15:1 Manual, 1.35:1 Manual, 1.10:1
Manual, 1.10:1
Manual, 1.10:1Manual, 1.20:1
Manual, 1.10:1
Lens Focus Manual Manual Manual Manual ** Manual Manual Manual Manual
Lamp Type 185W UHP 185W UHP 200W UHP 170W UHE ** ** 180W UHP 165W UHP **
Maximum Resolution 1280x1024 1280x1024 1400x1050 1400x1050 ** 1280x1024 1280x1024 1400x1050 1280x1024
Display Type DLP(1) DLP(1) DLP(1) 3LCD 0.6" DLP(1) 0.6" DLP(1) 0.6" DLP(1) 0.6" 3LCD 0.6" DLP(1)
First Shipment Jun-08 Nov-07 Mar-07 Jun-07 Feb-08 Pending Sep-07 Jul-07 Mar-08
BenQ Confidential November2007, BenQ Corporation
MP522 Competitor Comparison
Product
Brand BenQ Acer BenQ Epson InFocus NEC Sanyo Sanyo
ModelMP522 X1260
MP620cPowerLite 77c
Learn Big IN2104EP
NP200PLC-XW55A
PLC-XW56
Brightness (Lumens)
2000 ANSI 2000 ANSI 2000 ANSI 2200 ANSI 2500 ANSI 2100 ANSI 2000 ANSI 2000 ANSI
Contrast (Full On/Off)
700:1 2000:1 700:1 400:1 2000:1 1300:1 400:1 400:1
Speakers ** 2.0W Mono ** 1.0W Mono 2.0W Mono 2.0W Mono 1.0W Mono 1.0W Mono
Audible Noise 26.0 dB 33.0 dB 28.0 dB 35.0 dB 35.0 dB 35.0 dB ** **
Weight 2.5 kg 2.3 kg 2.7 kg 2.7 kg 3.1 kg 2.4 kg 2.9 kg 2.9 kg
Size (cm) (HxWxD)
17.4x6.6x14 7.9x26.7x18.8 9.4x27.7x21.8 9.1x24.4x32.8 10.9x29.7x24.1 8.4x27.2x20.6 7.9x33.0x23.6 7.9x33.0x23.6
Zoom Lens Manual, 1.10:1 Manual Manual, 1.15:1 Manual, 1.20:1 Manual, 1.10:1 Manual, 1.10:1 Manual, 1.20:1
Lamp Type 180W Philip 160W Osram ** 170W E-TORL ** ** 200W UHP 200W UHP
Maximum Resolution
1280x1024 ** 1280x1024 1600x1200 ** 1400x1050 1600x1200 1600x1200
Aspect Ratio 4:3 (XGA) 4:3 (XGA) 4:3 (XGA) 4:3 (XGA) 4:3 (XGA) 4:3 (XGA) 4:3 (XGA) 4:3 (XGA)
Display Type DLP(1) DLP(1) DLP(1) 3LCD 0.6" DLP(1) 0.6" DLP(1) 0.6" 3LCD 0.6" 3LCD
First Shipment Jun-08 Oct-07 Dec-07 May-07 Feb-08 Pending Dec-07 Dec-07
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