mozinar gianluca

Social Content Curation: Why, How, What!by Gianluca Fiorelli, Owner of ILoveSEO, @gfiorelli1!

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Technical problems or feedback:!Please email team@seomoz.org!

h"p://www.kapor.com/bio/    

h"p://itseo.org/CCManifesto    

A content curator is a critical knowledge broker who seeks, collects and shares on a continuous base the most relevant content in her area of expertise.

h"p://itseo.org/CCManifesto    

SEEK COLLECT SHARE MOST RELEVANT CONTENT AREA EXPERTISE

Different kind of Curation

Aggregation

Distillation

Elevation

Mashups

Chronology

WHY

We all admire brands like

Or people like

What do those Brands and People

have in Common?

"oughtful Leadership

Me

Rand

Obviously this is just a metaphor #justsayin

Rand

Bruce Clay

Obviously this is just a metaphor #justsayin

A thought leader is an individual or #rm that prospects, clients, referral sources, intermediaries and even competitors

recognize as one of the foremost authorities in selected areas of

specialization, resulting in its being the go-to individual or organization for said

expertise. h"p://itseo.org/tleaders    

h"p://itseo.org/tleaders    

A thought leader is an individual or #rm that signi#cantly pro#ts from being

recognized as such.

h"p://itseo.org/InboundMark    

Search  Marke>ng  

Social  Media  

Marke>ng  

Content  Marke>ng  

Inbound

h"p://itseo.org/InboundMark    

Content Marketing Content  

Cura>on  

Blogging  

Infographics  &  Charts  

Research  &  White  Papers  

Video  Marke>ng  

Q&A  

Whatever  may  be  Content  

Content Curation helps you being seen as an expert and trusted source of information.

Personal  Branding  

Content Curation helps Brands be on top of mind, especially during long B2B sales cycles.

Branding  

Like all things, only a few will do it the right way and the rest will be akin to scraped content.

Curation marketing will become increasingly popular as a way to establish expertise and authority.  

h"p://itseo.org/TwAG2p    

HOW

h"p://www.slideshare.net/ipullrank/pub-­‐con-­‐personas-­‐for-­‐seo-­‐2012    

Personas (your customers)

h"p://itseo.org/FWCompare    

Use Followerwonk…

h"p://itseo.org/FWCompare    

To discover your potential audience

h"p://itseo.org/FWCompare    

Map it

To segment it

Look for random affinities too

h"p://vimeo.com/16430345    

In%uencers (your “allies”)

h"p://itseo.org/FWCompare    

h"p://itseo.org/FWCompare    

h"p://crowdbooster.com  -­‐  h"p://bufferapp.com  and  others  

Learn scheduling

WHAT

THE DISCOVERY

PHASE

Aggregators & News Sites

h"p://alltop.com    

Aggregators & News Sites

h"p://inbound.org  …  but  also  h"p://news.ycombinator.com      

Aggregators & News Sites

h"p://mortgagenewsdaily.com    

Newsletters aggregators

h"p://smartbrief.com    

Enterprise Solutions

h"p://www.dowjones.com/fac>va      

Homemade solution

Pay attention to things like these

But avoid things like this

Twitter Lists

Twitter Lists What?!?

Twitter Feeds

We cannot directly use Twitter, because it removed RSS support in 11/2011

Facebook Lists

h"ps://www.facebook.com/addlist/    

From Facebook to RSS

h"p://sem-­‐group.net/search-­‐engine-­‐op>miza>on-­‐blog/subscribe-­‐to-­‐your-­‐favorite-­‐facebook-­‐page-­‐via-­‐rss/    

https://www.facebook.com/feeds/page.php?id=255576081168962&format=rss20!

Google+

Old school (still good)

Do these guys have a blog worth subscribing to?

"anks God IFFT Exists

ORGANIZING

Curation fail

It’s not information overload. It’s #lter failure

(Clay Shirky)

h"p://www.ted.com/speakers/clay_shirky.html    

"e curator’s best friend (1)

Google Reader Web

GoodNews   Press   Official  GReader  

Reeder   Pulse   Mr.  Reader  

Minimal  Reader  

Taptu   Feedly  

Mobile

Categorize and stick to it

Pro Tip

Save evergreen contents in your favorites in Chrome. Its Sinc Option lets you see them on every device.

Alternatives

h"p://www.faveous.com  -­‐  h"p://www.diigo.com    

Reader content in%uence on

h"p://flipboard.com  -­‐  h"p://zite.com  -­‐  h"p://itseo.org/GCurrentApp    

CURATING

"e curator’s best friend (2)

Buffer’s integrated into Google Reader

Note how GReader is the ideal for G+

shares

(Brief note about G+ Shares)

Try having a better Google Plus preview snippet

(Brief note about G+ Shares)

Another reason for using WordPress SEO

h"p://wordpress.org/extend/plugins/wprdpress-­‐seo/    

EXAMPLE OF GOOD

PRACTICES

Blogging

ANALIZE

THE NICEST SIDE EFFECT

Relationship Marketing &

Serendipity

Link  Building  

Social  Media  

Marke>ng  

Content  Cura>on  

Relationship Marketing

Relationship Marketing

h"p://itseo.org/wX68dd    

Relationship Marketing

h"p://itseo.org/wX68dd    

Relationship Marketing

h"p://simplymeasured.com/free-­‐social-­‐media-­‐tools    

Q&A Time!!

@gfiorelli1  

www.iloveseo.net  

gianluca@iloveseo.net  

http://seomoz.org/webinars!