time management for marketers - the mozinar
Post on 21-Oct-2014
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DESCRIPTION
I did a mozinar today covering time management. These slides cover the tools, structure and tricks I use, as well as Adventure Time, nerdy games and various animals.TRANSCRIPT
Dont get whacked out poo brain
Ian Lurie CEO & Founder, Portent, Inc.
Tweet with webinar attendees:
#mozinar
Technical problems or feedback: Please email [email protected]
THESE ARE THE LINKS
http://portent.co/poobrain
I AM NOT A GURU
OH MY GLOB!!!!!
ADVENTURE TIME. GREATEST. SHOW. EVER.
MY DAY
Workout or bike to work
pew
200+ real e-mails
love your blog. I have an article you might want to publish...
Questions from the team
?
Answer 20-30 tweets
ian, you misspelled 'floccinaucinhiliphification'
on your last post
Curate some cool stuff
whoa.
2 hours on tools
!=, not , dammit.
2-3 sales calls
yessir. nosir. yessir.right away, sir.
Presentation or blog post or SEOMOZ Q&A or Quora
losing grip on reality...
The kids
The spouse
The cats
feed us, furless 2-legged oppressor. we've had a hard day.
The guinea pig
nobody knows the troubles i've seen...
The hamster seeds! want seeds!
now now!
Work shit
Home shit
Random shit
Sleep
whacked out poo brain
i no crazy. I just getz all
the jokes.
Assignments
Whoopsies
Questions
Interruption cost
Small projects
TIME MANAGEMENT
WHY MOST TIME MANAGEMENT METHODS
SUCK
HINT: THEYRE NOT TIME MANAGEMENT METHODS
Random shit to ignore
Random shit to ignore Random shit to ignore
Random shit to ignore Random shit to ignore Random shit to ignore Random shit to ignore
Random shit to ignore Random shit to ignore Random shit to ignore Random shit to ignore
Random shit to ignore Random shit to ignore Random shit to ignore
Random shit to ignore Random shit to ignore Random shit to ignore Random shit to ignore
Random shit to ignore Random shit to ignore Random shit to ignore Random shit to ignore
Random shit to ignore Random shit to ignore
Projects
Milestone
Task Task Task Task
Milestone
From Wikipedia.org
Projects
Milestone
Task Task Task Task
Milestone
From PopHangover.com
Task Task Task Task
Task Task
Task
Task Task Task Task
Task
Task Task
Task Task
INTERRUPTION INTERR
UPTION
METHODS THAT DONT SUCK
PARETO ANALYSIS 80% of the tasks can be handled in 20% of your time.
ABC Prioritization
GTD Have a trusted system for getting stuff out of your head.
KANBAN Another good task management technique with
backlog/working/done as its structure.
image from wikipedia.org
POMODORO Work in sprints.
WARHAMMER 40K
Of course wait. What.
Time management is a game...
...and were all gamers.
Time management makes you better at what you do.
Time management is part of your job.
Time management is part of your life.
THE GOALS
Assignments
Whoopsies
Questions
Interruption cost
Small projects
CONTROL WHAT YOU CAN
REDUCE INTERRUPTION COST
5:00 interruption
5:00 to get back on track
MINIMIZE REPEAT WORK
6 screws per foot? I thought you said mile?!!!
PRIORITIZE 1. Fly to distant planet on a guess. 2. Pet nasty-looking alien snake
creature. 3. Act surprised when it eats me. 4. Hire geologist who cant find way
out of cave. 5.Awaken 12-foot-tall blue alien guy. 6. Act surprised when it beats me
senseless. 7. Run to the side.
dammit
ASK ?S ONCE
EMPTY YOUR HEAD
THE STRUCTURE
PROJECTS MILESTONES TASKS
PROJECTS Major objectives, goals or jobs requiring completion with multiple milestones and an established due date.
Deliverables that change the status of something, specify a recipient, and have a due date.
MILESTONES
Have doctor check weird rash before Friday.
MILESTONES
Have doctor check weird rash before Friday.
MILESTONES
Implicit deliverable: Report identifying rash
Have doctor check weird rash before Friday.
MILESTONES
Dr. is recipient.
MILESTONES
Status from unknown to known
Have doctor check weird rash before Friday.
MILESTONES
Due date
Have doctor check weird rash before Friday.
MILESTONES A correctly defined milestone reduces repeat work.
TASKS Let you record & prioritize little bits of your day, so you can empty your head.
Some tasks are...
BUT NOT ALL
Everything you do, all day, every day. Tasks are...
OK, not everything
The basic unit of productive time. Tasks are...
No in-focus task > 45 minutes. TASKS
Not all tasks have milestones, but all milestones have tasks.
TASKS
Are atomic Are planned daily Come into focus over time
TASKS
The consistent building block of your milestone.
Atomic
Cant easily be broken down into smaller parts.
Atomic
Add TED video to POCKET is atomic
Atomic
Create presentation is not atomic
Atomic
Every day. Daily
Tasks planned 7 days ahead, maximum.
Focus over time
More focused 30-45 min each.
Less focused More like milestones.
AN EXAMPLE
SEO CAMPAIGN
Project: SEO for Nazgul Cyclery
Milestones: Initial site audit 7/24 Tasks: Crawl site Collate js blocks Find soft redirects Unravel canonical spaghetti Write report Deliver to client Review w/ client Keyword map 8/15 First round reccs 8/24
HEY, FRANK, GOT A SECOND
OH GOD NO!!!!
BUT INTERRUPTIONS
HAVE A ROUTINE
THE SWEEP
INPUTS
Can you do it in 3 minutes or less? Do it now. Should someone else handle it? Delegate. Will it take longer? Make a task/project/milestone.
SUNDAY/MONDAY LIST & PRIORITIZE Sweep Projects Milestones/project Tasks/milestone Tasks w/ no project/milestone
EVERY MORNING SWEEP Take the next 3-4 tasks/milestones. If necessary, break them up and bring them into focus. Thats your to-do list.
DURING THE DAY 45 minutes on your next to-do. 5-10 minutes doing another sweep, etc.
DURING THE DAY Ask a question? Record the answer. Answer a question? Record the question. Have an idea? Record it.
INVEST 15 MINUTES TO SAVE 30
FIND BETTER WAYS TO DO STUFF.
EXAMPLES
FIND/PRINT/LEARN GMAIL SHORTCUTS 5:00, ONCE TIME SAVED PER DAY 15:00
FIND/INTALL/LEARN TEXTEXPANDER 1 HOUR TIME SAVED PER DAY 30:00, OR 3.5 HOURS/WEEK
CONGRATS! YOU CAN WATCH 2 MORE EPISODES!
MEASUREMENT & IMPROVEMENT
MEASURING
TOGGL.COM
RescueTime
RESCUE TIME
POMODORO
OLD-FASHIONED
OLD-FASHIONED
THIS IS NOT BILLABLE HOURS TRACKING!! ITS MEASUREMENT.
MEASURE AS YOU WORK, NOT AFTER. (EMPTY YOUR HEAD)
TOOLS THAT REDUCE REPEAT WORK
USE THE MOUSE LESS REDUCE REPEAT WORK
learn your keyboard shortcuts
Texter for Windows
,ga = http://www.google.com/analytics
,p =
;jewwatch Our first step is getting links removed from sites that had no intention of helping Jew Watch rank. I've built a list of the 'unintentional boosters'. I need folks to contact these sites.Your assignment, should you choose to accept it, is:Please do the following:- Find out who to contact to remove the link from the above page(s).- Contact them and ask politely if they'd remove the link. You can use this message, or write your own:=====Dear ,I have a favor to ask. We're trying to make sure that jewwatch.com can no longer rank in the top 10 on Google for the word 'jew'. You wrote an article about the site, which included a link to Jew Watch. I know you didn't intend to help this site, but your link, even if it's nofollowed, is boosting JewWatch.com's authority.If you could remove the link (you don't have to change the article!) it would help us a great deal.Thanks,====="
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CONSOLIDATE INPUTS REDUCE REPEAT WORK EMPTY YOUR BRAIN
LEARN TO USE EXCEL & WORD THE RIGHT WAY REDUCE REPEAT WORK
tables
vlookup
pivot tables
TOOLS FOR TASKS, LISTS AND STUFF ASK QUESTIONS ONCE EMPTY YOUR HEAD
Workflowy Task management
TeuxDeux Task management
Evernote Personal knowledge base Task manager Everything
Evernote
Todo.txt
Todo.txt Uses pure text files. Totally future-proof.
Never crashes.
emacs & org mode
emacs & org mode
super l33t nerd cred
1Password
Dropbox Use it to stay in sync
todo.txt
dropbox
laptop phone pc
1Password
WHATS IN IT FOR ME?
HANDLE INTERRUPTIONS
LESS TIME ON THIS
FEWER OF THESE
From Wikipedia.org
THESE ARE THE LINKS
http://portent.co/poobrain
Q+A Time!
@seomoz + @portentint
www.seomoz.org
http://seomoz.org/webinars