more leads and sales using life cycle marketing

Plugging Up the Black Holes in your Business

Presented by Don Bishop

Affinigent, Inc.

Webinar Take-Aways

• Stop missing so many potential prospects• Stop ignoring your warmest prospects• Stop losing touch with your best customers• Stop forgetting to ask for referrals

Automatically!

Lifecycle Marketing

Capture Leads

Your Thoughts?• How am I missing so many

potential prospects?• How can I get prospects to

provide their contact info?• What do I do with all of

these business cards?

You Need a Plan

• You have their contact information

• They feel good about your company

• You did something helpful for them

Automatically!

Educate/Nurture Prospects

Your Thoughts?• Why is my sales conversion

percentage so low? • How do I know when our

prospects are ready to purchase?

• How do I stay in touch without being annoying?

You Need a Plan

But remember:Just because you’ve captured a lead

doesn’t mean you’ve earned the right…

TO SELL

The Cost of Not Educating

10,000(audience)

100(responders)

10(customers)

And the Other 90 Responders?

Fall through the cracks

ZERO follow-up

They'll go to your competitor!

10,000(audience)

100(responders)

10(customers)

+5

The Benefit of Educating

10,000(audience)

100(responders)

10(customers)

+5 +5

The Benefit of Educating

10,000(audience)

100(responders)

10(customers)

+5 +5 +5

The Benefit of Educating

• You are following up with everyone

• You’ve educated them about the benefits of your product or service

• When ready to buy, they buy from you

Automatically!

Repeat Customers

Your Thoughts?• Why aren’t my customers

spending more money with me?• How can I increase the lifetime

value of my customers? • How can I spend less money on

marketing/advertising?

You Need a Plan

They Also Design Social Media Pages

Get Current Customers To Buy AgainAutomatically

Send an email offer

• You’ve generated more revenue

• You’ve made more profit

• You’ve reduced your marketing and advertising budget

Automatically!

Generate Referrals

Your Thoughts?• How do I become one of

those referral only businesses?

• What can I do to always remember to ask for referrals?

• What’s the most successful way to ask for referrals?

You Need a Plan

Best way to generate more referrals?

ASK FOR THEM!

• You’re generating more revenue

• You’re receiving more referrals

• You’re make LOTS more money!

Automatically!

What should you do now?

“10th Fastest GrowingSoftware Company in America”-Inc.com

SIX Consecutive Years’07, ‘08, ’09, ‘10, ’11, ‘12

“Top Small Business Marketing Software”-Software Magazine

$54.4M investment

Used by: - Loral Langemeier - Dan

Kennedy- Laurel Mintz - Tony

Robbins- Jay Abraham - Frank

Kern - James Malinchak - Brian Tracy

- Daymond John - Michael Gerber

Plus…

over 75,000 others you haven’t heard of … YET!

Infusionsoft Is Your Trusted Partner

The SolutionAll-in-one System With Automated Follow-up

Plugging Up the Black Holes in your Business

Presented by ADD YOUR NAME

HERE