monsieur polo: spontaneous pedestrian play

proudly presentsDie Gute Frabrik

ALLISON LEACH 3D IX CLASS CALIFORNIA COLLEGE OF THE ARTS FALL 2012ALLISON LEACH 3D IX CLASS CALIFORNIA COLLEGE OF THE ARTS FALL 2012

Monsieur Polo®

v

ALLISON LEACH CALIFORNIA COLLEGE OF THE ARTS FALL 2012

Social urban dwellers who are looking to play an outdoor game with new people

t

A mobile Indie Folk game for smartphones in 3 parts:

WHAT

WHO

The Monsieur Polo Game®

Social urban dwellers who are looking to play an outdoor game with new people

MONSIEUR POLO GUIDE

SMARTPHONE APPLICATION

ONLINE COMMUNITY

1

2

3

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Any open city space: a courtyard, a park, a plaza

WHERE

WHEN

The Monsieur Polo Game®

Day or night, whenever time is ample and spirits are high 3

Opportunity

Design opportunity

107.4 million Americans* use walking as a regular mode of travel.

People walk more for social, recreation, and trip purposes than for work purposes.

Although adults may schedule the occasional game night or sports match on weekends, the spontaneous play of childhood has disappeared.

*Source: http://www.walkinginfo.org

ON THE STREET

FORGOTTEN PLAY

Research

“I enjoys the game to get out of the house, sweat a little, enjoy fresh air and get some sun.”

Board Game PlayerNOAH

Volleyball PlayerMARK

Joust Game DeveloperDOUG

Video GamerDANNEL

“Games can function as a bonding experience for friends and also as a forum for new social interactions as an icebreaker"

“Most digital games involve staring at a screen, but with Joust players look at one another, creating a sort of

cognitive dissonance"

“My favorite game is Joust because it magically combines people looking silly and hours of fun"

“I enjoys the game to get out of the house, sweat a little, enjoy fresh air and get some sun.”

Board Game PlayerNOAH

Volleyball PlayerMARK

Joust Game DeveloperDOUG

Video GamerDANNEL

“Games can function as a bonding experience for friends and also as a forum for new social interactions as an icebreaker"

“Most digital games involve staring at a screen, but with Joust players look at one another, creating a sort of

cognitive dissonance"

“My favorite game is Joust because it magically combines people looking silly and hours of fun"

Social Explorer Tech GamerSafe Spectator Fresh-air Athlete

Finds novel experiences and new people rejuvenating

Needs downtime from screen technology after a long work week

Always on top of the latest and greatest in gaming technology

Prefers games with a digital component

Prefers to keep some distance from the game

Enjoys the spectacle of watching strangers play

Seeks physical activity and fresh air

Desires a good sweat and an activity with strategy and socializing

Research personas

Complex rules

High social cost of embarrassment

Crowded location

Busy day

Difficult set-up

Not enough structure

Too lengthy

Fun but no room for hacking

Simple & fun core

Audibly and visually compelling from a distance

permeableobstacle-ridden

off-putting

alluring

Meaningful impact on non-players

Research insights

Design

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Product design

Portable and simple to set up

Compelling from a distance

Fun and easy to learn

Focus is on players & social interactions

Flexible game structure

GAME PRINCIPLES

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Mobile and sharable

Game requires silly behavior

Modeled after traditional folk game

Online community

Players’ performance fascinates more than digital experience

DESIGN PRINCIPLES

Product design

Store

Web

Outside

A

B

C

Customer Journey: discovery, play connect

Store

Web

Outside

A

B

C

buy gear

buy gear

download app

download app

check-in

check-in

notified

notified

play

play

play

web connect

web connect

web connectdownload app join existing game

Customer Journey: discovery, play connect

I. Certificate with smartphone application code

II. Monsieur Polo Guide

III. Instruction manual

IN THE BOX

Inside the box...Congratulations! your code is:

nxkfn7jh3pw

find monsieur players online

& make new friends

Visit

www.mpolo.com

Shhh... Top Secret! don’t make noise go to bed early never trust friends everybody loses getting lost is hard

Marco’s Tips

☞

speaker in top funnel

band wraps around hand

vibrating sensors embedded in rubber grip

led lights activate during game

hand molded for a natural fit

Form and Function

NETWORKED Each Monsieur player syncs his or her phone with the guide wirelessly

SIMPLE

Guide communicates on its own, requiring no further set-up

MOBILE

Compact size, dual speaker function, durable rubber & metal material encourage on-the-go action

bluetoothsignal

wireless broadband Cellphone Network

Form and Function: network

The Monsieur Polo Game

®

MONSIEURGUIDE

1

A GPS-enabled hand-held game piece that communicates via bluetooth with the Monsieur Polo smartphone application.

LED lights and vibrating grip sensors provide real-time feedback during the game.

Enhances game, but is not required to play.

At night, the Guide’s lights are visually compelling from a distance...

The Monsieur Polo Game

®

SMARTPHONEAPPLICATION

2

The Monsieur Polo app lets players start or join a game, and monitors the game’s progress.

Players can check their score, invite friends, and even capture a live stream of the game.

For players without the Guide, the app enables the phone to function as a lower-res Guide.

The Monsieur Polo Game

®

SMARTPHONEAPPLICATION

2

The Monsieur Polo app lets players start or join a game, and monitors the game’s progress.

Players can check their score, invite friends, and even capture a live stream of the game.

For players without the Guide, the app enables the phone to function as a lower-res Guide.

The Monsieur Polo Game

®

ONLINECOMMUNITY

3

On the Monsieur Polo website, players can connect with other players.

Players can find new games, post past games, learn tips and tricks, and see top scores.

Thank Youallison leach

© 2012