monsieur polo: spontaneous pedestrian play
TRANSCRIPT
proudly presentsDie Gute Frabrik
ALLISON LEACH 3D IX CLASS CALIFORNIA COLLEGE OF THE ARTS FALL 2012ALLISON LEACH 3D IX CLASS CALIFORNIA COLLEGE OF THE ARTS FALL 2012
Monsieur Polo®
v
ALLISON LEACH CALIFORNIA COLLEGE OF THE ARTS FALL 2012
Social urban dwellers who are looking to play an outdoor game with new people
t
A mobile Indie Folk game for smartphones in 3 parts:
WHAT
WHO
The Monsieur Polo Game®
Social urban dwellers who are looking to play an outdoor game with new people
MONSIEUR POLO GUIDE
SMARTPHONE APPLICATION
ONLINE COMMUNITY
1
2
3
t
Any open city space: a courtyard, a park, a plaza
WHERE
WHEN
The Monsieur Polo Game®
Day or night, whenever time is ample and spirits are high 3
Opportunity
Design opportunity
107.4 million Americans* use walking as a regular mode of travel.
People walk more for social, recreation, and trip purposes than for work purposes.
Although adults may schedule the occasional game night or sports match on weekends, the spontaneous play of childhood has disappeared.
*Source: http://www.walkinginfo.org
ON THE STREET
FORGOTTEN PLAY
Research
“I enjoys the game to get out of the house, sweat a little, enjoy fresh air and get some sun.”
Board Game PlayerNOAH
Volleyball PlayerMARK
Joust Game DeveloperDOUG
Video GamerDANNEL
“Games can function as a bonding experience for friends and also as a forum for new social interactions as an icebreaker"
“Most digital games involve staring at a screen, but with Joust players look at one another, creating a sort of
cognitive dissonance"
“My favorite game is Joust because it magically combines people looking silly and hours of fun"
“I enjoys the game to get out of the house, sweat a little, enjoy fresh air and get some sun.”
Board Game PlayerNOAH
Volleyball PlayerMARK
Joust Game DeveloperDOUG
Video GamerDANNEL
“Games can function as a bonding experience for friends and also as a forum for new social interactions as an icebreaker"
“Most digital games involve staring at a screen, but with Joust players look at one another, creating a sort of
cognitive dissonance"
“My favorite game is Joust because it magically combines people looking silly and hours of fun"
Social Explorer Tech GamerSafe Spectator Fresh-air Athlete
Finds novel experiences and new people rejuvenating
Needs downtime from screen technology after a long work week
Always on top of the latest and greatest in gaming technology
Prefers games with a digital component
Prefers to keep some distance from the game
Enjoys the spectacle of watching strangers play
Seeks physical activity and fresh air
Desires a good sweat and an activity with strategy and socializing
Research personas
Complex rules
High social cost of embarrassment
Crowded location
Busy day
Difficult set-up
Not enough structure
Too lengthy
Fun but no room for hacking
Simple & fun core
Audibly and visually compelling from a distance
permeableobstacle-ridden
off-putting
alluring
Meaningful impact on non-players
Research insights
Design
t
Product design
Portable and simple to set up
Compelling from a distance
Fun and easy to learn
Focus is on players & social interactions
Flexible game structure
GAME PRINCIPLES
t
Mobile and sharable
Game requires silly behavior
Modeled after traditional folk game
Online community
Players’ performance fascinates more than digital experience
DESIGN PRINCIPLES
Product design
Store
Web
Outside
A
B
C
Customer Journey: discovery, play connect
Store
Web
Outside
A
B
C
buy gear
buy gear
download app
download app
check-in
check-in
notified
notified
play
play
play
web connect
web connect
web connectdownload app join existing game
Customer Journey: discovery, play connect
I. Certificate with smartphone application code
II. Monsieur Polo Guide
III. Instruction manual
IN THE BOX
Inside the box...Congratulations! your code is:
nxkfn7jh3pw
find monsieur players online
& make new friends
Visit
www.mpolo.com
Shhh... Top Secret! don’t make noise go to bed early never trust friends everybody loses getting lost is hard
Marco’s Tips
☞
speaker in top funnel
band wraps around hand
vibrating sensors embedded in rubber grip
led lights activate during game
hand molded for a natural fit
Form and Function
NETWORKED Each Monsieur player syncs his or her phone with the guide wirelessly
SIMPLE
Guide communicates on its own, requiring no further set-up
MOBILE
Compact size, dual speaker function, durable rubber & metal material encourage on-the-go action
bluetoothsignal
wireless broadband Cellphone Network
Form and Function: network
The Monsieur Polo Game
®
MONSIEURGUIDE
1
A GPS-enabled hand-held game piece that communicates via bluetooth with the Monsieur Polo smartphone application.
LED lights and vibrating grip sensors provide real-time feedback during the game.
Enhances game, but is not required to play.
At night, the Guide’s lights are visually compelling from a distance...
The Monsieur Polo Game
®
SMARTPHONEAPPLICATION
2
The Monsieur Polo app lets players start or join a game, and monitors the game’s progress.
Players can check their score, invite friends, and even capture a live stream of the game.
For players without the Guide, the app enables the phone to function as a lower-res Guide.
The Monsieur Polo Game
®
SMARTPHONEAPPLICATION
2
The Monsieur Polo app lets players start or join a game, and monitors the game’s progress.
Players can check their score, invite friends, and even capture a live stream of the game.
For players without the Guide, the app enables the phone to function as a lower-res Guide.
The Monsieur Polo Game
®
ONLINECOMMUNITY
3
On the Monsieur Polo website, players can connect with other players.
Players can find new games, post past games, learn tips and tricks, and see top scores.
Thank Youallison leach
© 2012