module 4 - lesson 2 types of offers 4... · kickstarter open source death star by backers 2.388...

ASH MAURYA@ashmaurya

ash@spark59.comPracticeTrumpsTheory.com

MODULE 4 - LESSON 2TYPES OF OFFERS

ash

THE MAFIA OFFER THE SMOKE TEST OFFER THE PRE-ORDER OFFER THE FREE COOKIE OFFER

THE MAFIA OFFER

An offer you can’t refuse.

CASE-STUDY

You are done when you can create “ready” customers at a 80% production rate.

The Goal:

>80% conversion rate

THE SMOKE TEST OFFER

CASE-STUDY

You are done when you can demonstrate “sufficient” interest-based market demand.

The Goal:

>X leads

THE PRE-ORDER OFFER

CASE-STUDY

You are done when you can raise “sufficient” funds from customers .

The Goal:

> $X funds raised

THE FREE COOKIE OFFER

You are done when you can can build a ready audience of potential customers .

The Goal:

>X engaged users

THE MAFIA OFFER THE SMOKE TEST OFFER THE PRE-ORDER OFFER THE FREE COOKIE OFFER

THE MAFIA OFFER

THE SMOKE TEST OFFER

THE PRE-ORDER OFFER

THE FREE COOKIE OFFER

DISTANCE FROM CUSTOMER

SCALABILITY

THE MAFIA OFFER THE SMOKE TEST OFFER THE PRE-ORDER OFFER THE FREE COOKIE OFFER

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Before you can define a solution, you need to understand the problem.

It’s time to act on your big idea.Validate and grow your business idea with advice from top business model coaches and lean experts.

Ash Maurya | Author, Running Lean | Founder, Spark59 | @ashmaurya

Life is too short to build something nobody wants…