mobiweb2.0 outreach activities dr. marie-claire forgue head of w3c european communications

MobiWeb2.0 Outreach Activities

Dr. Marie-Claire Forgue

Head of W3C European Communications

MobiWeb2.0 Outreach Work Package Leader

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Outline

• 2008 Highlights• Outreach Goals for 2009• Targeted Audiences• Focus on Developer Outreach• Diverse Communication Support• Press Outreach• Conclusion

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12 March 09 MobiWeb 2.0 Review

2008 Highlights

Increased awareness of W3C Mobile Web Initiative

in Europe

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2009 Outreach Objectives

• Organization of MWI Promotion talks (D1.1)• Outreach to developers• Establishing links with ICT community• Distribution of press releases (D1.2)• Collection of press clippings (D1.3)• Development of outreach material (D1.4)

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MobiWeb 2.0 Review

Targeting many audiences

• Organization of MWI Promotion talks (D1.1)• MobiWeb2.0 staff participated in 15 events in 2009 before

diverse type of audiences:– European industry (C-level)– European Academics / Universities

– Mobile Web Developers / Designers

– ICT European community

– Public at Large– Press / Analysts

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Industry Outreach

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ICT Community/Academic Outreach

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• Chianti: Joint workshop at WWW09 on Mobile Widgets

• ICT Mobile Summit 2009

• NEM 2009 Mobile Summit

• Future Network - Mobile Summit

• 2 Concertation Meetings

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Developer Outreach

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Reached Audiences

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Communication Material (D1.4)

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We provided communication support for the other project work packages:

• W3C workshop on the Future of Social Networking

• MWBP training course (WP2 deliverable)

• W3C mobileOK checker (WP4 deliverable)

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W3C Workshop on Social Web

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Focus on Mobile social networking -- MWI-organized workshop on the “Future of Social Networking”, Jan. 09, Barcelona

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Certificates of completion of the mobile training course (online and live event)

MWBP training course

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New designed interface of the W3C mobileOK checker results

W3C mobileOK checker

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Press Releases (D1.2)

• 3 February 2009: Social Networking Challenges Identified by Industry Leaders in W3C Workshop– Available in 12 languages: Arabic, Dutch, Finnish,

French, English, Greek, German, Hebrew, Japanese,

Portuguese, Spanish and Swedish

• 7 April 2009: W3C Welcomes Developer Community at WWW2009 in Madrid– Available in 10 languages: Arabic, Chinese, Dutch,

French, English, German, Greek, Portuguese, Spanish

and Swedish

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Media Coverage (1.3)

In 2009, near 70 press clips worldwide:

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0

2

4

6

8

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12

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Distribution of 2009 press articles by month

Jan. 09

Feb. 09

Mar. 09

Apr. 09

May 09

June 09

July 09

Aug. 09

Sept. 09

Oct. 09

Nov. 09

Dec. 09

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Media Coverage (cont.)

Lasting impact of MobiWeb2.0 work:• Relevant• Referenced• Important publications• International publications

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Online Promotion

• Web sites:– FP7 - MobiWeb 2.0– W3C Mobile Web Initiative

• Interactive online channels/platforms:– MWI Team Blog– Planet Mobile Web– W3C Blog– MobiWeb2.0 twitter

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Conclusion

• Intense outreach activity in 2009• Regular pulse/presence throughout the year• Significant results• Diverse audiences reached• Focus on European developer community• Lasting impact

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