mobile ux & growth: challenges & opportunities dec 2013

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Barcelona // Smash Tech // Dec 5, Tuenti13

Christopher GrantUser Experience Designerdigitalaltruist.com | @digitalaltruist

#SmashTech

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Mobile matters.

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Mobile matters.

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Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider

US Media Consumer Consumption Share

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Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Smartphone Market Share

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Mar Apr

May Jun Jul

Aug

Sep

Oct

Nov

Tuenti Sign-Ups

AndroidWeb

Cómo se conectan los usuarios de Tuenti

Web Móvil Ambas

34% 39% 26%

35% 31% 34%

35% 18% 47%

1 día

2 días

7 días

What should we do?

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Mobile !rst.

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Opportunities & Challenges

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Mobile meansnew opportunities

for growth.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider

Mobile meansnew challenges

for user experience design.

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Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Shorter funnels.Full eco-system.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Shorter funnels.Full eco-system.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Shorter funnels.Full eco-system.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Shorter funnels.Full eco-system.

Calls

Location

History

Contacts

Photos

Accounts

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Too much info is scary.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

2x improvementin downloads

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Always there.

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Fuera

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider

Fuera Dentro

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Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Breaking Bad Habits

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Breaking Bad Habits

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

In!nite uses cases.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

New, untested patterns.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Data ≠ Conventional Wisdom

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Always on.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Push noti!cations.Location-based noti!cations.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Vibrating spam.

∞

iOSAndroid

BlackberryWindows Phone

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Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Too many devices.

iOSAndroid

BlackberryWindows Phone

CashOpenLow-endEager

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Stored credit cardsHigh-performanceLow market shareQuick to update2 screens sizes

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Huge market shareConversion trackingMany devicesLegacy OSOpen

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

The OS gives.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

The OS takes.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

☒Unlimited permissions

☑Auto-updates

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Native dev is powerful.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Native dev is slow.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Test before.A+B Test after.Be humble.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Design Dev

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider

Minimum delightfulMinimum viable

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Non-native transcends.Mobile web.Responsive.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Less OS access.Performance issues.

Interaction challenges.

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Millions of apps. Billions of downloads.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Easy to get lost. Hard to di$erentiate.

Challenges are opportunities.

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Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

We evolve by overcomingchallenges.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Disruption and evolutiongo together.

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¡Muchas gracias!christopher@tuenti.com

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@digitalaltruist

Reference

BFacebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226Mhttp://techcrunch.com/2013/10/30/facebooks-desktop-ad-revenues-fell-26m-in-q3-as-its-mobile-ad-revenue-surged-226m/

THE FUTURE OF DIGITAL: 2013http://www.businessinsider.com/the-future-of-digital-2013-2013-11

Black Friday sales up 7%, mobile up 36% — and iPhone driving 450% more sales than Androidhttp://venturebeat.com/2013/11/29/black-friday-sales-up-7-mobile-up-36-and-iphone-driving-450-more-sales-than-android/

How Facebook secretly redesigned its iPhone app with your helphttp://www.theverge.com/2013/9/18/4744904/how-facebook-secretly-redesigned-its-iphone-app-with-your-help

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist