mobile ppc for state of search dfw 2012

Kevin AdamsDirector of Client Services & PPC @ smbSEO

You Must Get Mobile Right

Over 50% of the US population now has a smartphone as of March, 2012.

Mobile Stats!

By the year 2014, mobile traffic should overtake desktop traffic.

Mobile traffic accounted for over 13% web traffic in the 4th Quarter of 2011.

47% of users find brands through their mobile devices

An alternate content page.

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You want to be a Winner? You need a Mobile Strategy

Losing means not having a Mobile Strategy. What do YOU want to be?

I’ll bet he had a great Mobile Strategy

Discussion Item One – Discuss the Definitions of the word “Mobile”

Discussion Item Two – Discuss Targeting for Tablets

Discussion Item Three – Discuss Targeting for Smart Phones

Discussion Item Four – Discuss Targeting for WAP Mobile Devices

Agenda or AdWords Mobile Ads Presentation

Phase 1

Phase 2

Phase 3

Phase 4

But what do we mean when we say Mobile?

I'm Mobile: "I finally got my car out of the shop"

I'm Mobile: "I've got my tablet/laptop with me" 

What's your Mobile: "What's your cell number?"

Mobile is taking over: "Tablets and smartphones are a larger percentage of web traffic" 

Mobile friendly: "Websites that look and function properly to the specified tablet or smartphone" 

WAP Mobile Ads: "Ads targeted to low end phones & PDA's" 

Mobile devices with full browsers: "Device targeting to smart phones"

My wife said she found a Mobile: "Honey, I found the cutest mobile to hang over the crib!"

Tablets Smart Phones WAP Mobile Ads

The Types of Mobile Devices

Tablet searches are similar to desktop, but they frequently have ads below the organic instead of to the side

Ads Targeted to Tablets

The setting is easy. Just navigate to your campaign settings and choose the device targeting.

The setting is easy. Just navigate to your campaign settings and choose the device targeting.

You can target Search and Display

Ads Targeted to Smartphones

Ad Extensions on Smartphones

WINNING!This is your customer at 1pm

This is your customer at 1am

50% of the population still has this dying technology

Average Household Incomes by Age

Average Head of Household by Age

-35 35-44

45-54

55-64

65-74

75+

Average Income by thousands

47.7 81.0 102.2

105.8

75.8 46.1You’ll note that incomes peak at the 55-64 range.

Predicting the Future of Mobile

Tracking Between Devices

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Questions? More Information?