mobile ppc for state of search dfw 2012
DESCRIPTION
Read More at http://TheROIGuy.me I was writing my presentation for mobile on Google AdWords, and I realized that most people don’t really know what Mobile means. I'm Mobile: “I finally got my car out of the shop" I'm Mobile: "I've got my tablet/laptop with me" What's your Mobile?: Means "What's your cell phone number?" Mobile is taking over: "Tablets and smartphones are a larger percentage of web traffic" Mobile friendly: "Websites that look and function properly to the specified tablet or smartphone" WAP Mobile Ads: "Ads targeted to low end phones and PDA's" Mobile devices with full browsers: "Device targeting to smart phones" My wife said she found a Mobile: "Honey, I found the cutest mobile to hang over the crib!"TRANSCRIPT
Kevin AdamsDirector of Client Services & PPC @ smbSEO
You Must Get Mobile Right
Over 50% of the US population now has a smartphone as of March, 2012.
Mobile Stats!
By the year 2014, mobile traffic should overtake desktop traffic.
Mobile traffic accounted for over 13% web traffic in the 4th Quarter of 2011.
47% of users find brands through their mobile devices
An alternate content page.
Alternate Content Page
You want to be a Winner? You need a Mobile Strategy
Losing means not having a Mobile Strategy. What do YOU want to be?
I’ll bet he had a great Mobile Strategy
Discussion Item One – Discuss the Definitions of the word “Mobile”
Discussion Item Two – Discuss Targeting for Tablets
Discussion Item Three – Discuss Targeting for Smart Phones
Discussion Item Four – Discuss Targeting for WAP Mobile Devices
Agenda or AdWords Mobile Ads Presentation
Phase 1
Phase 2
Phase 3
Phase 4
But what do we mean when we say Mobile?
I'm Mobile: "I finally got my car out of the shop"
I'm Mobile: "I've got my tablet/laptop with me"
What's your Mobile: "What's your cell number?"
Mobile is taking over: "Tablets and smartphones are a larger percentage of web traffic"
Mobile friendly: "Websites that look and function properly to the specified tablet or smartphone"
WAP Mobile Ads: "Ads targeted to low end phones & PDA's"
Mobile devices with full browsers: "Device targeting to smart phones"
My wife said she found a Mobile: "Honey, I found the cutest mobile to hang over the crib!"
Tablets Smart Phones WAP Mobile Ads
The Types of Mobile Devices
Tablet searches are similar to desktop, but they frequently have ads below the organic instead of to the side
Ads Targeted to Tablets
The setting is easy. Just navigate to your campaign settings and choose the device targeting.
The setting is easy. Just navigate to your campaign settings and choose the device targeting.
You can target Search and Display
Ads Targeted to Smartphones
Ad Extensions on Smartphones
WINNING!This is your customer at 1pm
This is your customer at 1am
50% of the population still has this dying technology
Average Household Incomes by Age
Average Head of Household by Age
-35 35-44
45-54
55-64
65-74
75+
Average Income by thousands
47.7 81.0 102.2
105.8
75.8 46.1You’ll note that incomes peak at the 55-64 range.
Predicting the Future of Mobile
Tracking Between Devices
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www.reddit.com/r/PPC
Questions? More Information?