mobile marketing trends and strategy

*Get Moving With Mobile DIGITAL INNOVATION SERIES

Shaun QuigleyVP, Digital Practice Director squigley@brunnerworks.com202 741 8074 phone@squigster

#getmobile@brunnermobile

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foursmartideas

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CDC

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what’smobile?

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who’smobile?

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Americans own cell phones83%

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Before you leave….

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69,000,000 surfing the mobile web

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BIG CANVAS little canvas

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40% iPhone/Droidusers browsemore on the phone than on the computer

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75% admit to

falling asleep with their iPhones

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Blackberry36%

Android28%

iPhone21%

Other15%

Smartphone Market ShareMay 2010 - Source, NPD

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whymobile

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Mobile Mania

smarter devices better browsers

all-u-can eatdata plans

faster networks

it’s not just phones!

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The “Splinternet”

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get ready to shift gears

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social networks are now portable

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enabling transactions

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Target to Offer Scannable Mobile Coupons

just when you thought search was useful

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it’s reinventing the point of purchase

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And yes, there’s advertising

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WAPs vs. APPs

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How do I prepare?

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What are the business goals? awareness? acquisition? retention? customer service? Are you trying to reach more people? Talk to people you can’t reach in other ways? Provide utility? Experiment/test?

What else are you doing? where we might be able to compliment those activities.

What’s the budget? And what’s the expected return?

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1. Understand audience needs2. Identify unique value3. Choose relevant technology 4. Measure

#getmobile @brunnermobile

Shaun QuigleyVP, Digital Practice Director squigley@brunnerworks.com202 741 8074 phone@squigster

#getmobile @brunnermobile

#getmobile @brunnermobile