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Presentation at IMC Institute training on "Planning on Mobile Strategy" 29-30 May 2013

TRANSCRIPT

Slide 1

Planning on Mobile Strategy

29-30 May 2013

2

3Agenda: Day 1

9.15 - 10.30: Mobile Technology Trends Assoc. Prof. Dr.Thanachart Numnonda Executive Director, IMC InstituteFormer Director, Software Park Thailand

10.45 12.15: Mobile Social Marketing Ms.Oranuch LerdsuwankijCo-Founder, thumbsup.in.th

413.15 14.30: BYOD Strategy Mr.Chaiyakorn ApiwathanokulCEO, S-Generation

14.45 15.45: Strategy on Mobile Applications for your organization Dr.Boonyanit Mathayomchan Lecturer, Mahidol University

15.45 17.00: Case Studies on Latest Mobile Technology Usage Ukrit Visitkitjakarn (Managing Director, Apptividia)Apichai Ruangsiripiyakul (MD, Think Technology), Chalermpol Srisuwan (General Manager, CRM-C)

5Agenda: Day 2

9.00 9.45: Mobile Commerce Mr.Pawoot PongvitayapanuCEO, Tarad.ComPresident, E-Commerce Association

10.00 10.45: Mobile Device Battle Mr.Pathom IndarodomManaging Dircector, ARIP

611.00 11.45: Mobile Security Mr.Nipon NachinIT Security Specialist, ACIS Professional Center

11.45 12.30: Mobile Payment Mr.Nopphorn Danchainam Managing Director, Digio (Thailand))

13.30 16.30 Workshop on how to develop and evaluate a mobile strategy for your organization

Mr.Ville KulmalaDirector, Mobile SparkChairman, Mobile Monday Thailand

Mobile Technology Trends

Assoc. Prof. Dr. Thanachart NumnondaExecutive Director

IMC Institute29 May 2013

8Technology Trends

9Gartner Top 10 Strategic Technology Trends

Media tablets and beyondMobile-centric applications and interfacesSocial &contextual user experienceApplication stores and marketplaceThe Internet of everythingNext-generation analyticsBig dataIn-memory computingExtreme low-energy serversCloud computing

Mobile Device BattlesMobile Applications and HTML5Personal CloudEnterprise App StoresThe Internet of ThingsHybrid IT and Cloud ComputingStrategic Big DataActionable AnalyticsIn Memory ComputingIntegrated Ecosystems

2012 2013

10

Mobile ComputingCloud Computing

Social Technologies Information

11

Cloud Computing Smartphone 3G/4G Wireless Broadband

Eye-Tracking Augmented Reality Social Networking

3D Printing Autonomous Car

Current Technologies That Will Shape Our Future

12

Radical Transformation

13Source :London Futurists; mz@envisioningtech.com

14

The power of your hand in 10 years

Look like this todaySource: Winning in a Digital World; Mark Mueller-Eberstein

15

Global smartphones annual sales will grow about 46 percent to 687.9 million units this year

and will touch 1.05 billion units in 2014

[Credit Suisse; Apr 2012]

16

Smartphone shipment in 2013 is estimated at

7.3 million units [IDC]

Thailand Smartphone/Tablet Shipment 2013

In 2013; 1.5 million desktops, 2.5 million notebooks and 3.5 million

Tablets expected to be shipped[IDC]

17

18

2013Mobile will become the most common

way of accessing the Internet

Source :Trending the future: Mobile Trends 2011

19

Welcome toThe Post-PC Era

20Source :London Futurists; mz@envisioningtech.com

21

22

Emerging Mobile Technology

QR Code NFC Tectiles

23

Devices Battle

24Source :London Futurists; mz@envisioningtech.com

25

Worldwide Devices Shipment

26

27

Sales of Smartphones

Source Gartner: April 2011

28

Sales of Tablets

Source Gartner: September 2011

29

Smartphone Marketshare Q1: 2013

Source Strategy Analytics

30

Tablet Marketshare Q1: 2013

Source IDC

31

Mobile Operators

32

Total Global Subscriptions toexceed 7 billion in early 2013

(China exceeds 1 bn, India 950 mn)

Source: http://www.chetansharma.com/

33

Total global mobile revenues to hit$1.5 trillion in 2012 (over 2% of global GDP)

Total global mobile data revenuewent past $300 billion in 2011

Source: http://www.chetansharma.com/

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35

36

Mobile Apps

37

Mobile App Eco-System

Hardware Apps Application Store

38

Mobile operator app ecosystem

Developer Community Programs

Operator run app storePromotes local apps, Allows in-app charging

39

Application Stores

40

Mobile Apps Industry Is HugeIt is currently estimated at $7 billion,

with expected increase to almost $17.5 billion in 2012

[GetJar]

41

Q1 2013, four leading stores hit 13.4 billion downloads, with revenue of $2.2 billion

Canalys, April 2013

42

More than 25 Billion apps downloaded

from the Apple app store

43

Apple App sales

Revenues of $5.71B since 2008.Paid over $4B to developers.Apple keeps 30% revenue share, Developers keep 70%

44

More than 13 Billion apps downloads from Android Market

(450,000 apps, 1 Billion downloads a month)

45

Mobile Apps in Thailand

Local Mobile Apps 530 Apps in 2010 Expected local mobile apps in 2011 => 1,300 AppsRevenue 495 Million Baht

Source: Kasikorn Research Center 2011

46

47

48

Public App Stores : Issue

Lack of business focusLack of volume purchasing Security issues

49

Enterprise App Store

Source The Enterprise Appstore: Appear

50

Why Enterprise App Store?

Distribution and Deployment SupportPolicy EnforcementApp Improvement and Tool Set DevelopmentBranding and User SatisfactionLicense Management

51

By 2014, 60% of IT organization will deployprivate app stores

Gartner

52Source What's your Enterprise Appstore: Partnerpedia

53

BYOD

54

Trends in End User Devices

Source JSC: January 2012

55

Trends in End User Devices

Source JSC

56

Bring Your Own Devices (BYOD)

57

Sign of the Times

1995: Employee Car

2005: Employee Cell Phone

2015: Employee Computer / Devices

58

Mobile in Enterprise

Gartner forecasts that in 2016, half of all non-PC devices will be purchased by employees. By the end of the decade, half of all devices in business will be purchased by employees.By 2016, 60% of large enterprises will implement limited access network zones to limit the connectivity of personally owned mobile devices.Gartner predicts that through 2017, 90% of enterprises will have two or more mobile operating systems to support.

59

BYOD

PRO

User flexibility Less devices for users More advanced devices on the network Devices upgraded more frequently that organization cycle

CON

Less control of devices Data security compliance Who owns the data? How will you recover data if someone leaves?

Source Mobile Security & BYOD Policy, Sarkis Daglian and Isaac Straley

60

BYOD is not the Question

Its already here.How do we secure personal devices? How do we secure the data? The policies go with the data and the risk, not

the device

Source Mobile Security & BYOD Policy, Sarkis Daglian and Isaac Straley

61

www.facebook.com/imcinstitute

62

Thank you

thanachart@imcinstitute.comwww.imcinstitute.comwww.facebook.com/imcinstitutewww.slideshare.net/imcinstitute

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