Mobile Technology Trends

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Presentation at IMC Institute training on "Planning on Mobile Strategy" 29-30 May 2013


<p>Slide 1</p> <p>Planning on Mobile Strategy</p> <p>29-30 May 2013</p> <p>2</p> <p>3Agenda: Day 1</p> <p>9.15 - 10.30: Mobile Technology Trends Assoc. Prof. Dr.Thanachart Numnonda Executive Director, IMC InstituteFormer Director, Software Park Thailand</p> <p>10.45 12.15: Mobile Social Marketing Ms.Oranuch LerdsuwankijCo-Founder,</p> <p>413.15 14.30: BYOD Strategy Mr.Chaiyakorn ApiwathanokulCEO, S-Generation</p> <p>14.45 15.45: Strategy on Mobile Applications for your organization Dr.Boonyanit Mathayomchan Lecturer, Mahidol University</p> <p>15.45 17.00: Case Studies on Latest Mobile Technology Usage Ukrit Visitkitjakarn (Managing Director, Apptividia)Apichai Ruangsiripiyakul (MD, Think Technology), Chalermpol Srisuwan (General Manager, CRM-C)</p> <p>5Agenda: Day 2</p> <p>9.00 9.45: Mobile Commerce Mr.Pawoot PongvitayapanuCEO, Tarad.ComPresident, E-Commerce Association</p> <p>10.00 10.45: Mobile Device Battle Mr.Pathom IndarodomManaging Dircector, ARIP</p> <p>611.00 11.45: Mobile Security Mr.Nipon NachinIT Security Specialist, ACIS Professional Center</p> <p>11.45 12.30: Mobile Payment Mr.Nopphorn Danchainam Managing Director, Digio (Thailand))</p> <p>13.30 16.30 Workshop on how to develop and evaluate a mobile strategy for your organization</p> <p>Mr.Ville KulmalaDirector, Mobile SparkChairman, Mobile Monday Thailand</p> <p>Mobile Technology Trends</p> <p>Assoc. Prof. Dr. Thanachart NumnondaExecutive Director</p> <p>IMC Institute29 May 2013</p> <p>8Technology Trends</p> <p>9Gartner Top 10 Strategic Technology Trends </p> <p>Media tablets and beyondMobile-centric applications and interfacesSocial &amp;contextual user experienceApplication stores and marketplaceThe Internet of everythingNext-generation analyticsBig dataIn-memory computingExtreme low-energy serversCloud computing</p> <p>Mobile Device BattlesMobile Applications and HTML5Personal CloudEnterprise App StoresThe Internet of ThingsHybrid IT and Cloud ComputingStrategic Big DataActionable AnalyticsIn Memory ComputingIntegrated Ecosystems</p> <p>2012 2013</p> <p>10</p> <p>Mobile ComputingCloud Computing</p> <p>Social Technologies Information</p> <p>11</p> <p>Cloud Computing Smartphone 3G/4G Wireless Broadband</p> <p>Eye-Tracking Augmented Reality Social Networking</p> <p>3D Printing Autonomous Car</p> <p>Current Technologies That Will Shape Our Future</p> <p>12</p> <p>Radical Transformation</p> <p>13Source :London Futurists;</p> <p>14</p> <p>The power of your hand in 10 years</p> <p>Look like this todaySource: Winning in a Digital World; Mark Mueller-Eberstein </p> <p>15</p> <p>Global smartphones annual sales will grow about 46 percent to 687.9 million units this year</p> <p> and will touch 1.05 billion units in 2014</p> <p>[Credit Suisse; Apr 2012] </p> <p>16</p> <p>Smartphone shipment in 2013 is estimated at </p> <p>7.3 million units [IDC] </p> <p>Thailand Smartphone/Tablet Shipment 2013 </p> <p>In 2013; 1.5 million desktops, 2.5 million notebooks and 3.5 million </p> <p>Tablets expected to be shipped[IDC]</p> <p>17</p> <p>18</p> <p>2013Mobile will become the most common</p> <p>way of accessing the Internet</p> <p>Source :Trending the future: Mobile Trends 2011</p> <p>19</p> <p>Welcome toThe Post-PC Era</p> <p>20Source :London Futurists;</p> <p>21</p> <p>22</p> <p>Emerging Mobile Technology</p> <p>QR Code NFC Tectiles</p> <p>23</p> <p>Devices Battle</p> <p>24Source :London Futurists;</p> <p>25</p> <p>Worldwide Devices Shipment</p> <p>26</p> <p>27</p> <p>Sales of Smartphones</p> <p>Source Gartner: April 2011</p> <p>28</p> <p>Sales of Tablets</p> <p>Source Gartner: September 2011</p> <p>29</p> <p>Smartphone Marketshare Q1: 2013</p> <p>Source Strategy Analytics</p> <p>30</p> <p>Tablet Marketshare Q1: 2013</p> <p>Source IDC</p> <p>31</p> <p>Mobile Operators</p> <p>32</p> <p>Total Global Subscriptions toexceed 7 billion in early 2013</p> <p>(China exceeds 1 bn, India 950 mn) </p> <p>Source:</p> <p>33</p> <p>Total global mobile revenues to hit$1.5 trillion in 2012 (over 2% of global GDP)</p> <p>Total global mobile data revenuewent past $300 billion in 2011</p> <p>Source:</p> <p>34</p> <p>35</p> <p>36</p> <p>Mobile Apps</p> <p>37</p> <p>Mobile App Eco-System</p> <p>Hardware Apps Application Store</p> <p>38</p> <p>Mobile operator app ecosystem</p> <p>Developer Community Programs</p> <p>Operator run app storePromotes local apps, Allows in-app charging</p> <p>39</p> <p>Application Stores</p> <p>40</p> <p>Mobile Apps Industry Is HugeIt is currently estimated at $7 billion, </p> <p>with expected increase to almost $17.5 billion in 2012 </p> <p>[GetJar] </p> <p>41</p> <p>Q1 2013, four leading stores hit 13.4 billion downloads, with revenue of $2.2 billion</p> <p>Canalys, April 2013</p> <p>42</p> <p>More than 25 Billion apps downloaded</p> <p> from the Apple app store</p> <p>43</p> <p>Apple App sales</p> <p>Revenues of $5.71B since 2008.Paid over $4B to developers.Apple keeps 30% revenue share, Developers keep 70%</p> <p>44</p> <p>More than 13 Billion apps downloads from Android Market</p> <p>(450,000 apps, 1 Billion downloads a month)</p> <p>45</p> <p>Mobile Apps in Thailand</p> <p>Local Mobile Apps 530 Apps in 2010 Expected local mobile apps in 2011 =&gt; 1,300 AppsRevenue 495 Million Baht</p> <p>Source: Kasikorn Research Center 2011</p> <p>46</p> <p>47</p> <p>48</p> <p> Public App Stores : Issue</p> <p>Lack of business focusLack of volume purchasing Security issues</p> <p>49</p> <p>Enterprise App Store</p> <p>Source The Enterprise Appstore: Appear </p> <p>50</p> <p> Why Enterprise App Store?</p> <p>Distribution and Deployment SupportPolicy EnforcementApp Improvement and Tool Set DevelopmentBranding and User SatisfactionLicense Management</p> <p>51</p> <p>By 2014, 60% of IT organization will deployprivate app stores</p> <p>Gartner</p> <p>52Source What's your Enterprise Appstore: Partnerpedia </p> <p>53</p> <p>BYOD</p> <p>54</p> <p>Trends in End User Devices</p> <p>Source JSC: January 2012</p> <p>55</p> <p>Trends in End User Devices</p> <p>Source JSC</p> <p>56</p> <p>Bring Your Own Devices (BYOD)</p> <p>57</p> <p>Sign of the Times</p> <p>1995: Employee Car</p> <p>2005: Employee Cell Phone</p> <p>2015: Employee Computer / Devices</p> <p>58</p> <p>Mobile in Enterprise</p> <p>Gartner forecasts that in 2016, half of all non-PC devices will be purchased by employees. By the end of the decade, half of all devices in business will be purchased by employees.By 2016, 60% of large enterprises will implement limited access network zones to limit the connectivity of personally owned mobile devices.Gartner predicts that through 2017, 90% of enterprises will have two or more mobile operating systems to support. </p> <p>59</p> <p>BYOD</p> <p>PRO</p> <p>User flexibility Less devices for users More advanced devices on the network Devices upgraded more frequently that organization cycle</p> <p>CON</p> <p>Less control of devices Data security compliance Who owns the data? How will you recover data if someone leaves?</p> <p>Source Mobile Security &amp; BYOD Policy, Sarkis Daglian and Isaac Straley </p> <p>60</p> <p>BYOD is not the Question</p> <p>Its already here.How do we secure personal devices? How do we secure the data? The policies go with the data and the risk, not </p> <p>the device</p> <p>Source Mobile Security &amp; BYOD Policy, Sarkis Daglian and Isaac Straley </p> <p>61</p> <p></p> <p>62</p> <p>Thank you</p> <p></p> <p>Slide 1Slide 2Slide 3Slide 4Slide 5Slide 6Slide 7Slide 8Slide 9Slide 10Slide 11Slide 12Slide 13Slide 14Slide 15Slide 16Slide 17Slide 18Slide 19Slide 20Slide 21Slide 22Slide 23Slide 24Slide 25Slide 26Slide 27Slide 28Slide 29Slide 30Slide 31Slide 32Slide 33Slide 34Slide 35Slide 36Slide 37Slide 38Slide 39Slide 40Slide 41Slide 42Slide 43Slide 44Slide 45Slide 46Slide 47Slide 48Slide 49Slide 50Slide 51Slide 52Slide 53Slide 54Slide 55Slide 56Slide 57Slide 58Slide 59Slide 60Slide 61Slide 62</p>