mm presentation mhealth expo 2012
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EAHF Conference -2012
© 2008 MTN Uganda LtdAll rights reserved.
1 billion PEOPLE
1 billion PEOPLE
• it doubled from 2008 – 2012it doubled from 2008 – 2012• 50% Penetration50% Penetration
500 million500 million MOBILE USERS TODAYMOBILE USERS TODAY
Greater adoption of mobile in Africa?
© 2008 MTN Uganda LtdAll rights reserved.
The Opportunity for Mobile to empower Africa.
20%20%OF AFRICANS HAVE OF AFRICANS HAVE A BANK ACCOUNTA BANK ACCOUNT
50%50%OF AFRICANS HAVE OF AFRICANS HAVE
A MOBILE PHONEA MOBILE PHONE
© 2008 MTN Uganda LtdAll rights reserved.
Mobile overcomes the limitations of African environments
Developingroad
network
Poor Address System
Low PenetrationOf Financial
services
SIM cards are the new postal
addresses
3G and GSM interconnect rural &
urban
Mobile Money
© 2008 MTN Uganda LtdAll rights reserved.
What is Mobile Money?
• A Money Transfer Service that enables Mobile phone users to send cash
to any other Mobile phone user anywhere in Uganda
• Mobile Money has become a game-changer on the payments scene
replacing traditional methods of money transfer
• Mobile Money plays a significant role in the economy. Transactions
involve money that is primarily outside the banking system and has
little effect on the banking sector in general today
• In terms of access - for both merchants and consumers - the mobile
platform offers significant low costs and unrivalled convenience
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© 2008 MTN Uganda LtdAll rights reserved. ©2008 Mobile Telephone Networks. All rights reserved.
Why Mobile Money Transfer?
Approximately 11% of Uganda's population have bank accounts but many more have access to a mobile phone & the gap is widening
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© 2008 MTN Uganda LtdAll rights reserved.
MM Products
1111 Prepaid Airtime
2222
3333
4444
5555
6666
Healthcare
Electricity and water levies
Domestic fund transfers
Agricultural trade
School fees
© 2008 MTN Uganda LtdAll rights reserved.
Not a Shift. But a Revolution.
MTN UgandaMTN UgandaMobile Money Mobile Money UsageUsageBroad-based Broad-based across all MM across all MM transactions.transactions.
© 2008 MTN Uganda LtdAll rights reserved.
Value to Health Industry
• Payment Solution
Offering un-rivaled convenience to customers while reducing partners OPEX.
• Reduces Cash in Transit cost / risks.
• Introduces people to Savings culture
- development of investment clubs
• Financial inclusion – addressing the unbanked
• Powerful Distribution Channel
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Thank you10
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