miami yelp town hall deck

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#yelptownhall

A Few Things to Note Before We Begin

www.yelp.com/contact@YelpMiami

@DarnellJustin#yelptownhall

What’s The Goal Tonight?

1. To gain insight into best practices for navigating the world

of online reviews.

2. Learn how to use the free tools on biz.yelp.com to help

your business.

3. Connect with other business owners and members of the local Yelp community.

Why Yelp Exists

To connect people with great local businesses

Now More Than Ever, Consumers Rely On Online Reviews

Mobile

$864

• Yelp mobile app is used on of 7.2 million unique mobile devices (Q2 2012.)

• Approximately 40% of all searches on Yelp come from our mobile apps.

• Every second, a consumer generated directions to or called a business from a Yelp app.

•A photo was uploaded at least every 30 seconds from the Yelp app.

Yelp isn’t a bulletin board or drive-by review site

Since Day 1, our focus has always been on creating a community of reviewers

What Makes Yelp Different?

Common Misconceptions About Online Reviews

1) Reviewers are all anonymous

1) Consumers are more likely to share negative experiences

2) Most online reviews are fake or spam

Misconception #1

Misconception #2

80% of Yelp Reviews are Three Stars or Higher

Negative reviews play an important role too• A variety of experiences is consistent with real life• You can’t please 100% of your customers 100% of the time

Distribution of All Reviews

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“Yelp runs its reviews through an anti-fraud filter, with impressive results; every fake review the Texan bought was flagged by Yelp’s algorithms, though his fraudulent reviews remain up on the seven other sites.”

Misconception #3

Unlock Your Free Business Owner’s Account: biz.yelp.com

Claim your page here

Claim your page here

Log in hereLog in here

Yelp Metrics & Free Tools

Connect With Your Customers

Optimize Your Business Listing & Attract New Customers

biz.yelp.com

www.yelp.com/contact

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#yelptownhall