miami yelp town hall deck
TRANSCRIPT
Page 1
#yelptownhall
A Few Things to Note Before We Begin
www.yelp.com/contact@YelpMiami
@DarnellJustin#yelptownhall
What’s The Goal Tonight?
1. To gain insight into best practices for navigating the world
of online reviews.
2. Learn how to use the free tools on biz.yelp.com to help
your business.
3. Connect with other business owners and members of the local Yelp community.
Why Yelp Exists
To connect people with great local businesses
Now More Than Ever, Consumers Rely On Online Reviews
Mobile
$864
• Yelp mobile app is used on of 7.2 million unique mobile devices (Q2 2012.)
• Approximately 40% of all searches on Yelp come from our mobile apps.
• Every second, a consumer generated directions to or called a business from a Yelp app.
•A photo was uploaded at least every 30 seconds from the Yelp app.
Yelp isn’t a bulletin board or drive-by review site
Since Day 1, our focus has always been on creating a community of reviewers
What Makes Yelp Different?
Common Misconceptions About Online Reviews
1) Reviewers are all anonymous
1) Consumers are more likely to share negative experiences
2) Most online reviews are fake or spam
Misconception #1
Misconception #2
80% of Yelp Reviews are Three Stars or Higher
Negative reviews play an important role too• A variety of experiences is consistent with real life• You can’t please 100% of your customers 100% of the time
Distribution of All Reviews
Page 12
“Yelp runs its reviews through an anti-fraud filter, with impressive results; every fake review the Texan bought was flagged by Yelp’s algorithms, though his fraudulent reviews remain up on the seven other sites.”
Misconception #3
Unlock Your Free Business Owner’s Account: biz.yelp.com
Claim your page here
Claim your page here
Log in hereLog in here
Yelp Metrics & Free Tools
Connect With Your Customers
Optimize Your Business Listing & Attract New Customers
biz.yelp.com
www.yelp.com/contact
Page 18
#yelptownhall