mercedes benz presentation
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MERCEDES-BENZ
BY-MD FAHADREG NO-121610040MANIPAL UNIVERSITY,ICAS
It's a never ending battle of making your cars better and also trying to be better yourself. -KARL BENZ
About the Company
Mercedes-Benz ranked among the top global premium car brand
Founded by Karl Benz on June 28, 1926 Mercedes-Benz is headquartered
in Stuttgart, Germany. Leader in luxury automobiles, buses, coaches,
and trucks. Multinational division of the German
manufacturer Daimler AG
Merecedes SLS AMG 2013
The all new Merc-S Class 2014 Model (Worth about a crore)
History Mercedes-Benz traces its origins to Karl
Benz's creation of the first petrol-powered car patented in January 1886.
The first Mercedes-Benz brand name vehicles were produced in 1926.
Throughout the 1930s, Mercedes-Benz produced the 770 model,a car driven by ADOLF HITLER.
Logo Says It All
The ‘three-pointed star’ is better recognised around the world than the Christian cross
– International Olympic Committee: Worldwide Symbol Recognition Survey, 1995
– Enduring Passion/Leslie Butterfield
Timeline
Product LineUp and Models
Cars-Models such as Mercedes SLS AMG, Mercedes S-Class
Buses and Trucks- Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia. Limousines Mercedes-Benz 600 or 600S Pullman Guard limousines offer a "bulletproof" option
The Merc Customer
Average Mercedes Customer Profile: Median income = $100K Well-educated 2/3 were male Technology is important Very loyal to the Mercedes brand Driving is a form of personal expression Work hard and play hard
Formula 1
Michael Schumacher, a seven-time Formula One World Champion drove for Mercedes (2010–2012)
Why Merc????STRENGTH
Diverse ranges of Products – S-Class,Coupe, Roadster
World's leading Premium Quality Automobile
Manufacturer Brand Awareness Innovations
Key DNA Attributes for Reinvention
Assured Quality
Exclusivity
Authenticity
Reliability
Sales
Market in India
After six years of indifferent performance, it sold more cars than market leader Audi in the July-September quarter.
Among the Top-3 luxurious car maker.
Car ranges from 21 Lacs to 6 Crores(Pullman).
Market Share among Luxurious Vehicles in India
30
34
25
11
Market Share
BMWAUDIMERCEDESOTHERS
Example Mercedes-Benz World Firsts
Crumple Zone
Collapsible SafetySteering Column
SafetyHeadrests
ABS
Standard Airbag
SeatbeltTensioner
Front PassengerAirbag
Seats withintegrated SeatbeltsSide Airbag
ESP
Brake Assist
Interesting facts about Mercedes
Every single 3 M-100 6.9 and 6.3V8 Mercedes engine was hand-built
The businessman Emil Jellinek affectionately called his daughter Adrienne by the pet name MERCEDES
The seats inside their cars are designed after consultation with an orthopedic physician and offer the kidney, back and knee-join areas with support
The first passenger road car to have brakes on all four wheels
Production ChartC-Class having highest car sales among all the Mercedes Benz car models
High-End Luxury Maker or Go for Growth?
“The best or nothing”
“The best for the customer”
…it’s a cultural and social icon
Innovations, R&D Mercedes-Benz pioneered a system called
Pre-Safe to detect an imminent crash – and prepares the car's safety systems to respond optimally
Mercedes-Benz was the first to introduce pre-tensioners to seat belts, ESP.
Airbags were first introduced in the European market, beginning with model year 1981 S-Class
Questions ??? (Company Concerns)
Thank You
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