mercedes-benz .mercedes-benz / mercedes benz readers travel in ultimate luxury; ... mclaren mp4-12c
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most readers are in a two-car household 62% male
38% female 39% black 47% white
mercedes-Benzwww.mercedes-benz.co.za / www.mblife.co.za
Mercedes Benz readers travel in ultiMate luxury; they Believe it is worth paying a higher price for a well-known Brand. they love the finest things in life and enjoy dressing well, networking and eating out at all the right places.
Circulation: 31 355 (Source: ABC Q4 2013) 82% LSM 910 83% home owners 72% Keep up with technology 53% have a diploma, degree or other qualification 88% Age 35-55
Source: AMPS DEC 2012 (Jan 2012 - Dec 2012)
Advertising rAtesFull Page R 23 270 Inside Front Cover DPS R 57 620 Inside Back Cover R 24 450 DPS R 41 620 Outside Back Cover R 28 890Inserts R 375/1000 (single sheet) R 428/1000 (2 4 pages)
Special and requested positions -10% premium. Above rates include agency commission, but exclude VAT. Advertorial rates include a production fee of 16.5% but exclude agency commission and VAT. Cancellations after the booking deadline are subject to a 100% cancellation fee. We reserve the right to review insert rates with two months written notice. All inserts to be approved by Mercedes-Benz SA. Weight of inserts to be specified upon application.
OvervieWMercedes-Benz magazine is mailed to current Mercedes-Benz owners twice a year. Designed to reward customers, the magazine keeps readers informed about the companys innovation, design, research and development and environmental initiatives. It stimulates and entertains with lifestyle content including features on leisure, design, fashion and travel. We use award-winning writers and feature prominent South Africans in our interviews. The magazine uses bold typography and stunning photography to achieve a modern and sophisticated look. To complement the marketing communication program, dealer newsletters support direct dialogue between dealerships and their customers. With an ABC circulation of 26 352 copies per issue, Mercedes-Benz magazine communicates the brands values to a base of influential customers. The magazine is highly effective for Mercedes-Benz South Africa and also provides access for select advertisers to this much-sought-after audience.
technicAl specificAtiOns Full Page DPSTrim (mm) 280 x 215 * All DPS adverts must be supplied as two single pagesType (mm) 260 x 195 Bleed (mm) 290 x 225
MAteriAlDigital adverts to be created on Mac, supplied in PDF/1x-1a format in high-res (300dpi) and sent via ADSEND or ADSTREAM. An actual-size digital proof of the same PDF/x-1a file must be supplied for colour purposes. Note: A fee will be charged to send ads via ADSEND or ADSTREAM.
cOntAct detAilssenior sales executiveZak Swartz Tel: 021 417 5151 or 076 189 7855 email@example.com
sales executive Anel du PlooyTel: 021 417 5166 or 082 786 firstname.lastname@example.org
advertising coordinator Michelle KoetenbergTel: 021 417 5184 or 083 475 email@example.com adstream jhB Danny Hobden Tel: 011 799 7846 firstname.lastname@example.org
adsend technical Support Tel: 011 712 5700 email@example.com
account director Lucinda FletcherTel: 011 263 4810 or 083 659 firstname.lastname@example.org
M A G A Z I N E
Glamour? Check. Fuel efficiency? Check.
WORDS JEREMY SAMSON PHOTOGRAPHS GULLIVER THEIS
Nothing takes the edge off a hard days work quite like the new CLS 250 CDI. The design epitomises serene calm, while the engine and driving technologies marry decisively powerful performance and real fuel efficiency.
M O B I L E
Vintage AfricaOne vehicle, four friends, six checkpoints, eight countries, 17 days, 8 000 km and a whole lot of Africa time Team Longo Sholos share their unforgettable experience of the 2012 Put Foot Rally.
There are few better vantage points of the expansive Etosha Pan than from behind the wheel of a 1961
Mercedes-Benz 190C Fintail. 2 500km down in four days,
5 500km to go in the next 16 days...
WORDS MARC CLOE TE PHOTOGR APHS MARC CLOE TE AND HAYLE Y COCKS
P erhaps Ive outgrown the theatrics of Top Gear presenters Jeremy Clarkson, James May and Richard Hammond in rehearsed guise, but it was difficult not to get
excited by some of the impressive metal charging
through the tight and twisty 2.4 km street circuit.
From my seat outside the stadium at the
starting point, there was a good view to be had
of various machinery (Mercedes-Benz SLS,
McLaren MP4-12C and Lamborghini Aventador,
among many others) in the hands of celebrities
like The Stig, Nrburgring queen Sabine Schmitz,
Tiff Needell and the Top Gear trio.
Some say that the highlight of this years Top Gear Festival, which took place in and around the Moses Mabhida Stadium in Durban in June, was the roaring street circuit and not the hyped-up stadium show itself. And theyd be right.
BIRD FLIES AT TOP GEAR FESTIVAL
WORDS MINESH BHAGALOO PHOTOGRAPHS DAIMLER
M O T O R D R O M E
FROM LEFT: 1. Mercedes-Benz SLS AMG Roadster lights up the Durban street circuit. 2. An expectant crowd at the Moses Mabhida Stadium awaiting the Top Gear trio. 3. Sam Birds F1 dashboard. 4. Mercedes Benz SLS AMG lines up a McLaren MP4-12C. 5. The SLS awaits its next prey.
But the absolute highlight, especially if youre
an F1 fan, was the Mercedes AMG Petronas
Formula One car piloted by GP2 Champion Sam
Bird. Now, this was not just some makeshift
promotional car used in shopping malls to
promote the team this was the real deal, one of
the actual championship cars, dubbed internally
by Mercedes as the MGP W02 and used in last
years Formula One season.
Couple all this with a street circuit, which
unlike a racetrack allows for spectators to get
quite close to the action, and you have a winning
combination. Especially in a country that last saw
a real F1 race in 1993. And I bet you didnt know
this, but the first car to carry the name Mercedes
was in fact a racing car.
Any F1 fan will tell you no sound on the planet
compares to that of an F1 car, and listening to
Mercs Silver Arrow shriek through that seriously
tight circuit, with the sound of 18 000 rpm
reverberating off tunnels and buildings was spine-
chilling. Not to mention that Bird happens to be
the test driver for the Mercedes F1 team, so that
car was pretty much his office. And he made
this known to lesser-powered metal, pushing
that 2.4-litre 8-cylinder power plant to the end
of more than just its lower gears. The concrete
barriers on that circuit were narrow (ask Schmitz
and Needell about their moments) and F1 cars
are wide, commanding more than the better part
of a standard lane.
But Bird gave the crowd their moneys worth,
snaking the Silver Arrow past grandstands and
through intersections as though Nico Rosberg
himself was on his tail. To prove just how quick
the Petronas was, the organisers would let the
more street-legal machinery take off first in a drag
race, giving them more than just a head start. But
Mercs F1 toy would reel them in, in less than half
a lap, crossing the finish line with nothing else in
sight not even agile superbikes. Every time the
Arrow drove past, the crowd simply roared and
time stood still for a few seconds.
The sound of the SLS AMG coup pace car
was also quite special: the 6.2-litre V8 under that
phallic bonnet has quite a distinctive war cry of its
own. And how theatrical it all looks with an SLS
leading other supercars into battle
The Mercedes-Benz stand in the outdoor
exhibition area was one of the best at the show,
exuding that premium feel so characteristic of the
brand. To celebrate 45 years of Affalterbach (the
home of AMG) glory, some proper AMG monsters
in the form of the SLK 55, CLS 63, CL 63, and
C 63 sedan were on show. The crowd-stopper,
though, was the C 63 Black Series, with its
serious dark side.
Guests and members of the media were
treated to a lavish Mercedes-Benz VIP area where
champagne flowed and high-end cuisine was on
offer. Good business and good brand building
were the order of the day, especially for those
customers who have never seen the AMG range
shoulder to shoulder.
I reckon, considering that Top Gear is a British
show, this German manufacturer stole a fair
share of the limelight. Perhaps its time for
a German Stig.
Sam Bird, GP2 Champion and test driver for the Mercedes F1 team
1 2 3 4 5
igh heels, bare feet, scarlet lips and
white mascara There was full-tilt
glamour and a festive buzz when
fashionistas gathered at Cape Towns City Hall
and at the International Convention Centre this
winter to applaud the creativity and productivity
of our local designers.
The fashion extravaganza showcased top
names including David Tlale, Lalesso, Tart, Adriaan
Kuiters, Spero Villioti, Thula Sindi and Stefania
Morland. Crowds were kept in awe by the riot of
vibrant colour (brilliant orange is the new black).
Impressively choreographed catwalk shows offered
it all, from maxi dresses in exciting prints to
M O M E N T S
HWORDS NATANYA MULHOLLAND PHOTOGRAPHS AFI .COM
With blue-chip corporate sponsorship behind it, our fashion industry is blossoming beautifully.