melcrum sharepoint user forum feb 2011

Internal communications in a social worldRichard Dennison, BT Intranet & channel strategy manager

© British Telecommunications plc

The stuff I’ll cover …

• the internal communications challenge• outside-in learning• the current BT social media landscape• why SharePoint 2010 can change everything or

nothing• our aspirations for a SharePoint 2010 intranet• our SharePoint 2010 social stuff• what have we learnt?

© British Telecommunications plc

The challenge

Internal communications in an age of …

CONTROL INFLUENCE

Intranet as a distribution channel

• push• static• utilitarian/neutral

Monopoly supplier De-regulated environment

Managed comms Comms as a conversation

One to many Many to many

Centralised channels Channel fragmentation

Intranet as a community

• interactive• informal/immersive• emotive

Ordered and predictable Messy and opinionated

© British Telecommunications plc

How not to respond …

Internal communications1.0 Internal

communications2.0direct e-mail

intranet page(s)

posters

mug/mouse mat

event

direct e-mail

intranet page(s)

posters

mug/mouse mat

event

+ blog

© British Telecommunications plc

Outside-in learning

• is real-time feedback – no more surveys!• offers seeds for future messaging and campaigns• creates culture of accountability• provides impact analysis• … MATTERS!

Social content …

… become a power-networker!

… accept that you are a company spokesperson inside your company

© British Telecommunications plc

Outside-in learning

• set goals• get connected – target the influential• monitor what is being said and by whom• do some experimental engagement adopting an

appropriate tone and see what happens• review• repeat!

… influence comes from being part of the conversation, not part of the establishment!

Getting social:

© British Telecommunications plc

Our social media stuff … some initial thoughts

• The old rules still apply• Governance still matters• It’s a journey, not a magic bullet• A bottom-up culture needs top-down support• Complement rather than compete – context is key

© British Telecommunications plc

Our social media stuff – complement rather than compete

© British Telecommunications plc

Our social media stuff – complement rather than compete

>150 RSS feeds

© British Telecommunications plc

Our social media stuff – complement rather than compete

© British Telecommunications plc

Our social media stuff – BTpedia

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Our social media stuff - blogging

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Our social media stuff – podcasting formal content

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Our social media stuff – podcasting user generated content

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Our social media stuff – project collaboration

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Social networking

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Then … along comes SharePoint 2010!

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Why SharePoint 2010 can change everything or nothing

Control Chaos?

Anarchy?Trust?

Documentmanagement

Corporateintranet

Corporate socialmedia channels

Project/teamcollaboration The under-web

Cross-fertilisation of different information types … in the flow

© British Telecommunications plc

Our aspiration

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© British Telecommunications plc

MyProfile

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OfficeTalk

© British Telecommunications plc

Final thoughts …

• expose in the network who people are and what they are interested in/working on/thinking about …

• provide a way to search through the above • offer a simple mechanism to connect like-minded people

together in networks• automatically expose the activities of individuals to those

in their networks through activity streams.

© British Telecommunications plc

richard.dennison@bt.com

http://twitter.com/richarddennison/

http://richarddennison.wordpress.com/