melcrum sharepoint user forum feb 2011
TRANSCRIPT
Internal communications in a social worldRichard Dennison, BT Intranet & channel strategy manager
© British Telecommunications plc
The stuff I’ll cover …
• the internal communications challenge• outside-in learning• the current BT social media landscape• why SharePoint 2010 can change everything or
nothing• our aspirations for a SharePoint 2010 intranet• our SharePoint 2010 social stuff• what have we learnt?
© British Telecommunications plc
The challenge
Internal communications in an age of …
CONTROL INFLUENCE
Intranet as a distribution channel
• push• static• utilitarian/neutral
Monopoly supplier De-regulated environment
Managed comms Comms as a conversation
One to many Many to many
Centralised channels Channel fragmentation
Intranet as a community
• interactive• informal/immersive• emotive
Ordered and predictable Messy and opinionated
© British Telecommunications plc
How not to respond …
Internal communications1.0 Internal
communications2.0direct e-mail
intranet page(s)
posters
mug/mouse mat
event
direct e-mail
intranet page(s)
posters
mug/mouse mat
event
+ blog
© British Telecommunications plc
Outside-in learning
• is real-time feedback – no more surveys!• offers seeds for future messaging and campaigns• creates culture of accountability• provides impact analysis• … MATTERS!
Social content …
… become a power-networker!
… accept that you are a company spokesperson inside your company
© British Telecommunications plc
Outside-in learning
• set goals• get connected – target the influential• monitor what is being said and by whom• do some experimental engagement adopting an
appropriate tone and see what happens• review• repeat!
… influence comes from being part of the conversation, not part of the establishment!
Getting social:
© British Telecommunications plc
Our social media stuff … some initial thoughts
• The old rules still apply• Governance still matters• It’s a journey, not a magic bullet• A bottom-up culture needs top-down support• Complement rather than compete – context is key
© British Telecommunications plc
Our social media stuff – complement rather than compete
© British Telecommunications plc
Our social media stuff – complement rather than compete
>150 RSS feeds
© British Telecommunications plc
Our social media stuff – complement rather than compete
© British Telecommunications plc
Our social media stuff – BTpedia
© British Telecommunications plc
Our social media stuff - blogging
© British Telecommunications plc
Our social media stuff – podcasting formal content
© British Telecommunications plc
Our social media stuff – podcasting user generated content
© British Telecommunications plc
Our social media stuff – project collaboration
© British Telecommunications plc
Social networking
© British Telecommunications plc
Then … along comes SharePoint 2010!
© British Telecommunications plc
Why SharePoint 2010 can change everything or nothing
Control Chaos?
Anarchy?Trust?
Documentmanagement
Corporateintranet
Corporate socialmedia channels
Project/teamcollaboration The under-web
Cross-fertilisation of different information types … in the flow
© British Telecommunications plc
Our aspiration
© British Telecommunications plc
© British Telecommunications plc
MyProfile
© British Telecommunications plc
OfficeTalk
© British Telecommunications plc
Final thoughts …
• expose in the network who people are and what they are interested in/working on/thinking about …
• provide a way to search through the above • offer a simple mechanism to connect like-minded people
together in networks• automatically expose the activities of individuals to those
in their networks through activity streams.
© British Telecommunications plc
http://twitter.com/richarddennison/
http://richarddennison.wordpress.com/