mega marketing

mega marketing

Contents

Definition

7 steps to mega marketing success

Megamarketting vs. marketing

Megamarketting in Indian context

Case

conclusion

mega marketingMega marketing is a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment.

Philip Kotler founder of the term mega marketing

mega marketing

External factors •Government•Media•pressure group Philip Kotler coined this term, suggesting that two more P’s•public-relations•power

power

2 P’S OF MEGA

MARKETING

PUBLIC RELATION

powerAbility to cause or prevent an action, make things happen.

The discretion to act or not act. Opposite of disability, it differs from a right in that it has no accompanying duties.

PUBLIC RELATIONpractice maintaining goodwill of an

organization‘s.

These efforts may also include support of arts, charitable causes, education, sporting events example.

1. Research your market

2. Have a marketing plan

.

4.Watch your competition and model what works

3. Have goals for your marketing

5. Understand your customers

6 .Identify your niche

7.Focus only on people who can buy

MEGA MARKETING V/S MARKETING

Marketing objectives

To satisfy consumer demands

To gain market access by satisfying consumer demand

Parties involved Consumers, distributors, dealers, suppliers.

Govt. agencies, labor unions, reform group, general public

Marketing tools Market research, product development, planning etc.

Normal tools plus the use of power and public relation

Type of inducement

Positive and official inducements

Positive and negative inducements (treats)

Timeframe Short Much longer

Investment cost low Much higher

Personal involved Marketers Marketers and company officers, lawyers etc

Basis marketing Mega marketing

mega marketing in Indian context?

Over the past two decades, India has emerged as a powerful economic player on the world stageIt is currently the fourth-largest economy in the world and some experts think it will become the second-largest economy by 2050. 

Case Pepsi-Cola,.

In addition to the four Ps of marketing strategy, executives must add two more—power and public relations.

Effective marketing is possible with this strategies.

Thank you

PREPARED BY:-

Mata moni, roll no:102

Arjun patra, rollno:68