marketing mega 3
DESCRIPTION
Marketing mega 3. Functional Food. A chap called Dave 10 years ago. Functional Food. What is Omega 3?. Long chain PUFA’s EPA, DHA and ALA Essential fatty acids Found in certain oily fish and plants. Functional Food. Where’s my Omega 3?. Which fish and plants?. - PowerPoint PPT PresentationTRANSCRIPT
Marketing mega 3
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A chap called Dave 10 years ago
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What is Omega 3?
Long chain PUFA’s EPA, DHA and ALA Essential fatty acids Found in certain oily fish and plants
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Where’s my Omega 3?
Which fish and plants?
Sardines, anchovies, salmon, tuna and mackerel for EPA and DHA
Flax, walnuts, green vegetables for ALA
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Who needs Omega 3 and why?
All of us
The human body does not produce omega 3 but requires it for normal function
It must be consumed in the diet
EPA and DHA most important for joint health, cognitive function and heart health
2 portions of oily fish per week or the equivalent in daily supplements or foods enhanced with omega 3
RDI proposed by EFSA at 250mg per day Funct
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Education is the key
Educate the consumer. Start them young!
Educate the food manufacturers
Educate the consumer and industrial media Funct
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Educational Tools
PR and Marketing resource- internal or external or both
Secure a budget and invest in future growth No investment, no future
Network and influence others of influence Become members of the most recognised organisations Have a voice or no one will listen
Keep up with national and international legislation Use advancements in health claims to promote your products Healthy can make you wealthy
Observe trends in other countries and be a trend setter
Trends in the US tend to cross the Atlantic If you’re not trendy……….. Fu
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Oh dear….
….no one will want to talk to you!
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Dave today
He took his omega 3 and lot’s of fruit and veg!
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Any Questions?
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